There's no wrong way to create art at @creativiteespace!

🎧 Watch Episode 12 now on YouTube + Spotify!

🏗️ Heavy Lifts: For those who see opportunity and embrace the risk to build it.

#HeavyLiftsPodcast #DowntownSalem #CommunityBuilders #CreativiteeSpace

Roanna Gingrich, the creative force behind @rofedesigns and @creativiteespace, discusses her hopes for downtown Salem.

🎧 Watch Episode 12 now on YouTube + Spotify!

🏗️ Heavy Lifts: For those who see opportunity and embrace the risk to build it.

#HeavyLiftsPodcast #DowntownSalem #CommunityBuilders #CreativiteeSpace

This week on Heavy Lifts Podcast, hosts Nat Borchers sit down with Roanna Gingrich, owner of CreativiTEE + rofe designs, and a visionary in design and development who’s shaping the way Salem grows. From rethinking how our city’s spaces serve people to navigating the risks and rewards of building something new, Roanna brings practical wisdom and creative energy to the conversation.

In this episode, you’ll learn:

▸ Why design is about more than aesthetics—it’s about community impact

▸ The unique challenges (and opportunities) of building in Salem, Oregon

▸ How risk-taking leads to projects that define a city’s future

▸ What it means to blend vision with practicality in real estate development

🎧 New episodes drop every Friday at 9:00am on YouTube + Spotify.

🏗️ Heavy Lifts: For those who see opportunity and embrace the risk to build it.

Connect with us!

Nat: @natborchers on Instagram

▸ @backlinerealestate on Instagram

▸ www.backlinerealestate.com

Roanna: @rofedesigns for Facebook and Instagram,

▸ @creativiteespace for Instagram

#heavyliftspodcast #salemoregon #realestatedevelopment #smallbusiness

This week, we’re talking design, risk, and community with Roanna Gingrich, the creative force behind @rofedesigns and @creativiteespace.

🎧 Watch Episode 12 tomorrow on YouTube + Spotify at 9am!

🏗️ Heavy Lifts: For those who see opportunity and embrace the risk to build it.

#HeavyLiftsPodcast #DowntownSalem #CommunityBuilders #CreativiteeSpace

Behind every strong community are mentors who show the way.

Last week on Heavy Lifts, Dr. Wayde Elliott joined Nat & AJ to discuss the role of mentorship in building leaders, shaping opportunities, and keeping Salem’s future moving forward.

🎧 Watch or listen now: link in bio.

🏗️ Heavy Lifts: For those who see opportunity and embrace the risk to build it.

#HeavyLiftsPodcast #MentorshipMatters #BuildWhereYouLive #CommunityBuilders

🚨 New episode out now! 🚨

What makes a vision work? The right people in the right places.

This week on Heavy Lifts, Dr. Wayde Elliott delves into why leadership means not just hiring talent, but also empowering people to succeed in roles that align with their strengths.

🎧 Full episode streaming now on YouTube & Spotify: link in bio!

🏗️ Heavy Lifts: For those who see opportunity and embrace the risk to build it.

#HeavyLiftsPodcast #Leadership #BuildWhereYouLive #CommunityBuilders

In this episode of Heavy Lifts, Nat Borchers and AJ Nash sit down with Dr. Wayde Elliot, a dentist, leader, and community advocate working at the intersection of healthcare, growth, and vision for Salem’s future.Dr. Elliot shares his story, the values that drive his work, and the opportunities he sees for Salem to embrace change with intention. From building stronger communities to taking smart risks, this conversation explores what it means to lead with purpose in both medicine and civic life.What you’ll hear in this episode:▸ Dr. Elliot’s journey from medicine into community leadership▸ Why risk and opportunity are inseparable in building a future▸ The importance of people-centered growth in Salem▸ Lessons on vision, resilience, and commitment🎧 New Heavy Lifts episodes drop every Friday at 9 AM on YouTube & Spotify.🏗️ Heavy Lifts: For those who see opportunity and embrace the risk to build it.#HeavyLiftsPodcast #BuildWhereYouLive #CommunityBuilders #SalemOregon #urbanrevival

On this week’s Heavy Lifts, Dr. Wayde Elliot talks with Nat & AJ about why that unique mix makes Salem such a powerful place to take risks, build community, and create opportunities that matter.

🎧 Full episode drops tomorrow at 9 AM on YouTube & Spotify. (link in bio!)

🏗️ Heavy Lifts: For those who see opportunity and embrace the risk to build it.

#HeavyLiftsPodcast #SalemOregon #BuildWhereYouLive #UrbanRevival

This week on Heavy Lifts, Matt Holstege talks about taking risks, building for the long game, and why perseverance is the key to shaping Salem’s future.

🎧 Full episode out now!

🏗️ Heavy Lifts: For those who see opportunity and embrace the risk to build it.

#HeavyLiftsPodcast #BuildWhereYouLive

In this episode of Heavy Lifts, Nat Borchers and AJ Nash sit down with Matt Holstege, a Salem builder and entrepreneur who isn’t afraid to tackle the heavy lifts of development.

Matt opens up about his journey into construction and real estate, what it takes to stick with difficult projects, and why he believes in shaping Salem’s future through long-term commitment. From lessons in perseverance to the realities of building in a changing city, this episode delivers an honest look at what it means to embrace risk, think big, and keep moving forward.

What you’ll hear in this episode:

- Matt’s path into building and development

- Why taking on tough projects matters for the community

- Lessons in patience, persistence, and resilience

- The realities of Salem’s growth and opportunity

- How to balance vision with risk in real estate

🎧 New Heavy Lifts episodes drop every Friday at 9 AM on YouTube & Spotify.

🏗️ Heavy Lifts: For those who see opportunity and embrace the risk to build it.

#HeavyLiftsPodcast #BuildWhereYouLive #DowntownSalem #CommunityBuilders #urbanrevival