In this episode of Heavy Lifts, Nat Borchers and AJ Nash sit down with Jesse Peone, President of the Salem Business Journal, to talk about the power of storytelling, business leadership, and building momentum in Salem.
From juggling community roles to balancing family life, Jesse shares how local journalism can spotlight the people and ideas moving Salem forward. He opens up about the challenges of running a business publication in a rapidly changing media landscape and why celebrating local successes is crucial for a thriving city.
Whether you’re an entrepreneur, civic leader, or just someone who loves seeing their city grow, this episode is packed with perspective, humor, and practical wisdom.
What you’ll hear in this episode:
- Jesse’s path to leading the Salem Business Journal- How media can shape the identity of a city
- The balancing act between family, business, and community
- Lessons in leadership from the world of local journalism
- Why positive storytelling matters for Salem’s future
🎧 New Heavy Lifts episodes drop every Friday at 9 AM on YouTube & Spotify.
📍 Heavy Lifts is for people who see what could be and are willing to make it real.
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