My guest this week is Helgi Óskarsson, co-owner, and CEO of  66°North.

Helgi and I discuss how the nearly 100-year-old brand began by making clothes for Icelandic fishermen, with the goal of saving lives, how that naturally led to a commitment to sustainability, and how building things to last -- whether a coat or a company -- changes how you think and act.

NOTES

(11:10) Hans Kristjánsson and 66°North’s History

(12:06) Iceland’s Ring Road

(22:35) Grime (music genre)

(28:44) Slow Fashion

(29:23) Patagonia (book on business philosophy)

(32:30) Iceland’s Sustainable Energy

(35:24) Fashion Forum

(48:24) “Shoe Dog” by Phil Knight

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This episode is sponsored by Topper Jewelers, check out their new collaboration with ORIS! 

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