Hello Frances

Our Generation Z podcast guests kick off our newest Hello Frances Podcast series where we discuss generational differences. This generation includes individuals born in the mid-to-late 1990s through the early 2010s. Our Gen Z discussion features our Frances Roy Agency Event Coordinator Annalise Dedicke, Art Assistant Kayla Koger, Website Developer Greg Dedicke, and former FRA interns Meredith Freeman and Alicia Perez.

As the newest members of the workforce, our guests this week share what they look for in jobs and how those feelings toward career goals have stemmed from watching their parents choose very different paths. They tackle generational stereotypes, words they would use to describe their age group, what their era is known for, and how they differ from previous generations.

When it comes to appealing to this generation, we want to know how to best market to this up-and-coming group of consumers. Our guests share how they discover new products and services, their favorite social media apps and how they use them, and technological advancements that have affected their lives most so far. Listen to the full episode now, and stay tuned for our episode with millennials next week!

As we discuss the last part of our R.W.L. series, we first want to thank YOU for listening to our Hello Frances Podcast! Although this is always on our listening list, we share quite a few more podcast suggestions in the episode including Side Hustle School, Art for Your Ear, Fluent in Floridian, and more.

Although podcasts have become extremely popular in recent years, audio extends far beyond them! Shantelle shares what else she has been consuming through her earbuds including ASMR (autonomous sensory meridian response). If you haven’t heard of this phenomenon, check out this New York Times article about how ASMR became a sensation! Do you listen to ASMR? What are a few of your favorite podcasts, songs, etc. to consume? We can’t wait to hear!

We are back with episode two of our R.W.L. (Read, Watch, Listen) series. We share our R.W.L. with you to offer inspiration for contagious creativity! In this episode, Shantelle shares a few of her favorite shows, channels, and networks she’s currently watching. A few of the many she discusses include Masterclass, The Lost Kitchen, Poldark, and so much more. Listen to the full episode for her suggestion list!

With the massive increase in binge-watching since the boom of streaming services, we discuss the idea of watching responsibly and share a few articles we’ve been reading lately that examine this as well. Does your definition of watching always involve a screen? Maybe it includes bird watching? Sunset viewing? Let us know what you’ve been watching and if that includes TV at all. We look forward to hearing your insight, and we will be back with you next week to chat all about listening!

Shantelle kicks off our three-part R.W.L. (Read, Watch, Listen) series by sharing more about what she is reading. Our team members have been sharing our R.W.L. with you for years, but Shantelle takes a step back this week to explain why we do this and gives some insight into the importance of reading. Have you heard of deep reading? She explains what she’s learned about this concept and encourages you to check out it as well.

Shantelle shares the three books she’s currently reading - Educated by Tara Westover, Discipline in Entrepreneurship: 24 Steps to a Successful Startup, and Wolfpack by Abby Wombach. She explains what she enjoys about each and why she recommends them. We want to know… what are you currently reading? We will be back next week to share what we are watching and how we gain inspiration from those movies, shows, and more!

Reggie and Danica Phillips join Shantelle on the Hello Frances Podcast to discuss how they each take time to foster their creativity. Danica is a military veteran, a marketing professional, and an entrepreneur that runs her blog Danica Explains It All. Her husband Reggie is an active duty military member and an artist with a passion for graffiti, comics, and anime.

Our guests share their background and how they started in their respective creative fields. They discuss tangible tips on how they empower each other to take time to flex their creative muscle and take advantage of periods of peak creativity. Because they both understand the importance of capitalizing on phases when creativity is heightened, they have learned to support each other during these times, making room for their partner to shine.

Danica and Reggie share how they are preparing for their next phase of life and focusing on using their creativity to propel them into the next chapter. Listen to their full conversation on Apple Podcasts, Spotify, Soundcloud, or Google Play. If you enjoyed the episode, leave us a review and give Danica and Reggie a follow on Instagram. If you have questions for either of our guests, email us at [email protected]. Chat with you again next week!

Experienced business leader Tim Murphy joins us on the Hello Frances Podcast to discuss his tenure as CEO of Boomers Parks. Boomers owns multiple adventure and water parks around the country, including Big Kahuna’s Water & Adventure Park in Destin. Boomers has recently taken ownership of this local staple, and Tim is sharing all of what’s to come with this well-loved family-friendly attraction.

Tim explains how the team at Big Kahuna’s is improving what they already have and what they are adding to enhance visitors’ experience, including adding a new bar and mobile food ordering. They are committed to listening to guests’ feedback and continually updating and improving to give their patrons the best experience possible!

In addition to updates about Big Kahuna, Tim shares how he started in the business and his journey to get him to his current position. His background and upbringing have helped shape him into the successful hospitality CEO he is today. To stay updated with happenings at Boomers Parks and Big Kahuna’s, check out their websites!

Leadership speaker and Enneagram coach Jenn Whitmer joins us on the Hello Frances Podcast this week! While working in a toxic environment, Jenn discovered the Enneagram and has changed the way she now deals with conflict resolution. She uses this tool to discover what issues, fears, and resolutions are needed for particular situations and applies the skills she has acquired to help individuals and teams become more self-aware to successfully tackle all obstacles.

Jenn and Shantelle discuss their prior use of personality tests and explain why the Enneagram proves to be the most effective in both of their work environments as not only a self-development tool, but also to improve employee engagement, communication skills, completing tasks, and more. They explain that the Enneagram helps us to realize that others think differently and that most often is beneficial for the entire team.

What happens when personalities on your team don’t quite mesh? Jenn discusses the pros and cons of deconstruction and disruption and explains that sometimes that is just what our teams need! Want to keep in touch with Jenn? Follow her on Instagram or visit her website at jennwhitmer.com/freebies.

Life coach, author, business owner, and entrepreneur Terri Fedonczak joins Shantelle on the Hello Frances Podcast this week to share her background, her experience with imposter syndrome, and how she has completely transformed her productivity by taking time for herself.

As a life coach, Terri has extensive experience in working with others to overcome imposter syndrome. She suggests that we all find a solid support system to help us feel creative and empowered when doubt slips into our minds. In addition, she encourages entrepreneurs to trust their gut instincts and step into their power to help them build confidence as an individual and business owner.

Shantelle shares that she has struggled with self-care in the past, and Terri gives her (and you!) tangible tips to carve out time for self-care, which will, in turn, give us all more productive, focused, meaningful time to successfully complete our to-do list tasks. To learn more about Terri or her organizations 850 Elite Volleyball Academy and the Girl Power for Good Foundation, follow the respective pages on Facebook! If you have questions for Terri, email us at [email protected] and we will be sure to pass them along.

Ultramarathon runner Rich Torley joins Shantelle on the Hello Frances Podcast this week to share his experience preparing for and running the Marathon des Sables. This race, coined the toughest footrace on earth, is based in Morocco, and is a six-day trek of approximately 150 miles (roughly a marathon per day). Rich is originally from the UK but moved to Florida with his wife Danielle years ago. You may remember Danielle from our podcast episode a while back where she shared her experience with giving a TED Talk.

Rich shares how he prepared to run the six-day race mentally and physically through training, resource preparation, and more. In addition to completing marathons, runners change living quarters daily with only the items carried on their back. Rich explains the importance of consistent mental grit throughout the process and doing what was needed to achieve the goal he set for himself.

Shantelle and Rich discuss the obstacles Rich faced along the way, including getting thrown off course during his training because he compared himself to others. They examine the similarities between Rich’s experience as an ultramarathon runner and Shantelle’s as a business owner and how lessons learned from both situations can easily apply across the board, such as creating daily habits, showing up consistently, and more. Do you have questions for Rich? Let us know by emailing us at [email protected].

The American Advertising Federation CEO Steve Pacheco joins us this week on the Hello Frances Podcast. Steve shares his background and how he found himself as the leader of the nation’s oldest advertising trade association. With experience ranging from a small, local ad agency to nationally recognized brands, Steve has had an array of experiences in the industry and uses all he has learned throughout his tenure in his latest venture as CEO of AAF.

Along with his personal experiences, Steve shares the mission and vision of AAF. He explains what the organization does to support the advertising industry and how professionals can become involved with the association. As someone who has created multiple Superbowl commercials in his past job positions, he also shares his favorite and least favorite spots from the latest Superbowl.

Shantelle and Steve dive into the importance of diversity and inclusion in business, but specifically within the industry. Steve shares how the American Advertising Federation prioritizes diversity and inclusion and how beneficial it is to do so. If you enjoy this episode and want to learn more from Steve, follow him on social media (@StevePacheco3) to stay in touch!