Hello Frances

Frances Roy Agency Art Director Janae Erickson guest hosts the Hello Frances Podcast this week, where she shares how she draws inspiration as a designer. With more than 40 clients, Janae makes a conscious effort to search for creativity for every project. Listen to the full episode to learn where she finds inspiration. We think you’ll be surprised by a few of them including, Anna & Elsa’s fashion designer (if you know, you know)!

Janae shares that she seeks ideas from different sources depending on the project and the client's needs. She says she completes her best work when she puts her ideas down on paper, even if she knows they won’t be anywhere near her final result. She encourages listeners that art is not about getting it perfect, but being brave enough to show your ideas so that they can evolve into a fantastic end result. Janae wants to know where YOU draw your inspiration. Email her at [email protected] to share or to let her know what you thought of the episode!

Shantelle is solo on the microphone this week, as she pulls the curtains back and shows the not-so-glamorous side of running a business. She’s currently going through a stage of feeling burnt out and shares her experience of pushing through these moments as a business owner even when she’s exhausted and overwhelmed. The endless amount of tasks we all need to complete can drain us mentally, emotionally, and physically, so how do we overcome this?

Shantelle shares a few activities that she prioritizes in her life that help her recenter and recharge. Although your coping mechanisms may be different, it is essential that everyone has an outlet to take a break from work and realign. We want to know… Are you experiencing burnout? How do you get through the rough days? How do you temporarily step away from your business? If you have some insight, we’d love to hear from you. Email us at [email protected].

Frances Roy Agency Content Director Hillaree Durso and Marketing Manager Kelsey Doar joined Shantelle on microphone this week along with former FRA Intern Alicia Perez and former FRA Public Relations Strategist Erin Rosetti to discuss our final core service, Media. Within the realm of media, we complete media relations, press release writing and dissemination, media training, newsroom development, digital media kits, familiarization tours and press trips, media negotiations and placement, editorial development, and influencer immersions.

Our guests share their experience in media relations and how their job with media has evolved over the years to align and merge with digital services. They discuss the importance of tailored messages for all media professionals from traditional journalists to up-and-coming nano-influencers. This is accomplished through research-based communication geared toward not only media professionals but also their target audience.

We breakdown both traditional and digital media and discuss how we continue to navigate to the ever-changing world of media. If you haven’t already, listen to the full episode as well as our episodes on our additional core services - strategy, design, and digital. Do you have questions for any of our guests? Email us at [email protected] and we will get back to you ASAP!

FRA Content Director Hillaree Durso, Marketing Manager Kelsey Doar, and Art Assistant Kayla Koger join Shantelle to talk about all things digital. As one of our four core services, all of the work we complete for our clients includes some sort of digital component.

The digital space encompasses social media marketing, email, website, content marketing, and so much more. We use each platform uniquely, but comprehensively to communicate our clients’ messages to their audiences. We chat about how to keep up with the changing world of digital and how to capitalize on and optimize the digital content you are creating.

Our team discusses the importance of experimenting with digital content. Consistently engaging and trying new things on digital platforms is key for helping your brand grow online. Do you want to chat more about digital communication? Join us on our social media sites Facebook, Instagram, Twitter, and LinkedIn to continue the conversation. Have questions for our team? Email us at [email protected].

Two members of our art department join Shantelle on the Hello Frances Podcast to discuss the deliberate design. Our art director Janae Erickson and brand designer Rinn Garlanger share how they first became affiliated with the agency and their expertise in the design industry.

Last week we discussed the importance of a strategic foundation, and in this episode, we discuss the next step in the process - design. At Frances Roy, our designs are created with the mindset that all elements should reinforce and communicate a brand’s message. Rinn and Janae share their thought processes behind designing and the information they need before they begin their creative part of the process.

Beyond graphic design, our team members share how their deliberate design translates to website design, photography, and videography as well. They conclude the episode by discussing a few design quotes and their outlook on the authors’ perspectives. Do you have a question about design? Email us at [email protected].

P.S. - Click Here to see Starbucks creative site that Shantelle mentions in this episode!

Shantelle kicks off our four-part series featuring Frances Roy Agency's core services with a conversation about the importance of strategy. Strategy is the foundation of FRA and the work we complete for our clients. We strongly believe this foundation provides the structure for businesses to stand the test of time. Brand strategy takes time, builds on a vision, emerges from value and culture, and reflects an in-depth understanding of your customers' needs.

Continue the conversation on strategy with us on the Clubhouse App on Monday, February 8 at 4 p.m. We want to know… What has been your experience building your brand? Did you start with strategy? What did that look like for you? Be sure to tune into the Hello Frances Podcast for the rest of our service series in upcoming weeks where we will discuss design, digital, and media.

We turned the tables this week - our very own Shantelle Dedicke joins us on the podcast! Meredith Freeman, who interned with us this summer, follows up on some of their powerful conversations. One of Meredith’s favorite parts of FRA culture is the atmosphere of trust and family, and Shantelle lives this out in everything she does.

In an environment that is constantly changing, trust and transparency are becoming significant markers of brands that are encouraging customer loyalty. Meredith and Shantelle talk about the ways these values have served FRA well, and how we can foster these values in our own lives both personally and professionally.

This conversation needed more than thirty minutes! We are hosting a Clubhouse chat on Monday to continue the conversation. We’ll be talking about trust and transparency, and even getting some advice from Shantelle for young professionals and students (like Meredith) who are getting ready to graduate!

Jonathan Jernigan and Cali Hlavac join Shantelle and Hillaree on this episode of the Hello Frances Podcast. Cali is a social media marketer, a podcast host, and the Founder and Creative Director of To Do in Destin. You may remember her from our Enneagrams & The Workplace series where she was our guest to discuss Enneagram Type 9. Jonathan is a local web developer that has also joined us for previous podcast episodes including Working a Website and Virtual Cocktail Hour.

As avid users of the Clubhouse app, our guests share their experience on the platform so far, including advice they would give to newcomers, what has surprised them about this new social media outlet, and their likes and dislikes regarding the app. Shantelle and Jonathan both recount their experience in hosting rooms on the app rather than participating in rooms hosted by others. With investing time into the platform, everyone shares what this app has replaced in their life since becoming a user.

We have been thoroughly enjoying using Clubhouse and want to continue our conversations with you beyond our weekly podcast episode. We invite you to join us for “After the Hello” on the Clubhouse app every Monday at 6 p.m. central time to dive deeper into the Hello Frances Podcast episode that we released that day. If you are on Clubhouse already, email us your handle so we can connect. We hope you’ll join us for After the Hello!

Shantelle records this episode from the beautiful white sand beaches of Destin where she shares what our team is doing there and the importance of trying new things and breaking away from our normal everyday monotonous routines. One new thing our team has tried lately is the new social media platform Clubhouse. Have you tried it yet? Listen to the full episode as Shantelle breaks down the aspects of this new social media site and explains how she has used it so far.

In addition to bringing you a podcast episode every Monday, we are now going to bring you even more audio content on Clubhouse! On Monday evenings, we will now host “After the Hello” on Clubhouse to dive deeper into the topic we discussed on the podcast. This is your chance to engage with us and ask any questions you may have about that week’s episode. If you aren’t on Clubhouse yet, but want to join, send us an email at [email protected]!

Demetrius Fuller, the new CEO of the Mattie Kelly Arts Foundation and the Music and Artistic Director of Sinfonia Gulf Coast, joins us to discuss the new organization that will oversee these artistic powerhouses in our community. In his new role, Demetrius will lead the new efforts for cultivating a vibrant arts and culture scene in our community. With this partnership, both organizations will combine resources and efforts to create a thriving art hub in Destin.

Demetrius shares the importance of culture in a community, his goals for the partnership between MKAF and Sinfonia, and how he plans to achieve them. This episode covers the importance arts and culture plays in society and how to create a culture that others want to be a part of.

Demetrius and Shantelle share the importance of getting involved with organizations you are passionate about in your community. Whether it is in the arts and culture sector or with another nonprofit, Demetrius shares how you can easily become part of the team of an organization you support. Listen to the full episode to meet Demetrius and learn more about our community’s newest arts and culture partnership.