Hello Frances

Shane Reynolds, a local videographer, editor and producer, joins Shantelle on the microphone to talk about the power of storytelling through video. Shane is the owner of A Color Earth, a production company specializing in outdoor, travel and adventure videography. Shane is an Emerald Coast native and currently lives in Destin with his daughter and wife Romona.

Shantelle shares her advice to entrepreneurs who feel less than motivated. She encourages listeners to commit to their creative pursuits and form habits that will help them reach their goals, rather than relying on commitment to be the driving force. She also provides tips on how she overcomes a lack of motivation, including talking with a mentor, writing down a to-do list and taking a break from social media.

Michelle Terry, former Vice Chair of the Destin Chamber of Commerce Community & Tourism Development Committee, joins us on the microphone. Michelle was recently awarded the James D. Neilson Sr. Award for Volunteer Service from the Destin Chamber of Commerce for spearheading two new committees in our community this year - the Tourism Committee and “Ladies Who Launch”.

Today, our podcast host Shantelle Dedicke is joined by a few Frances Roy employees – Content Director Hillaree Durso and Art Director Janae Erickson – to discuss our predictions for 2020. Our team members explain what we believe will be most important for businesses in the new year.

Our podcast host Shantelle is joined by a few Frances Roy employees – Content Director Hillaree Durso, Art Director Janae Erickson, and Copywriter Gregory Dedicke – to discuss our annual Creativity for Change event.

Our 24 Hours of Creativity for Change event began years ago as a way to celebrate our namesake Frances Warner on her birthday and a way for us to give back to our community in a big way. This year, we worked with five local nonprofits including Mattie Kelly Arts Foundation, Dog-Harmony, Youth Village, Choctawhatchee Basin Alliance, and Calm Chapel. Our projects for these deserving organizations ranged from website design to content creation to strategy development and more!

Today, our podcast host Shantelle is joined by a few Frances Roy employees – Content Director Hillaree Durso, Art Director Janae Erickson, and Copywriter Gregory Dedicke – to discuss how each team member deals with naysayers.

We are sure you are no stranger to naysayers. As creators, we often deal with people criticizing our design, writing, business ideas, and more. On this episode, we discuss the distinction between naysayers and those that give constructive criticism. Our team also gives insight on how they handle feedback, what they would say to a naysayer and advice for those dealing with people who don’t support their ideas.

Director of Sales, entrepreneur and podcast host Andrew DeMartin (also known as “Jackie”) joins Shantelle on the microphone this week to talk about his journey to the Emerald Coast. Jackie spent most of his career as a firefighter in New York, but took a new path to the restaurant world when he moved to Florida. Jackie now serves as the Director of Sales for Cajun Specialty Meats in Pensacola. Jackie candidly shares his experience of moving to the Emerald Coast, changing careers, the importance of collaboration, the art of storytelling, and so much more. As a self-described “mover and shaker” rather than a creative, Jackie brings a unique entrepreneurial perspective to our podcast.

Do you know the difference between branding and marketing? This week, Frances Roy President and Chief Creative Officer and host of the Hello Frances podcast Shantelle Dedicke explains in depth the difference between branding and marketing and why businesses, big or small, need to focus on both.

In this week's episode, Hello Frances host Shantelle Dedicke shares her outlook on diversity and inclusion. We share what diversity and inclusion mean to us at the Frances Roy Agency, and how we put it into practice. Simply put, we strive for thought diversity. This is the idea that we seek others who think differently than we do. We strongly believe that intentionally and deliberately seeking people that think differently than you will likely lead to a group of people with different backgrounds, race, ethnicity, gender and more. This type of diversity and inclusion is organic and has led us to amazing results!

Frances Roy Content Director Hillaree Durso joins Shantelle on the podcast this week to discuss the importance of soft skills. Fueled by creativity, passion, and coffee, Hillaree is the perfect example of a team member with strong soft skills. The tables are turned this week as Hillaree interviews Shantelle on what skills she prefers for when she is looking for new individuals to work with.

We believe soft skills are a driver that propels us, but unfortunately, they are often overlooked in the workplace. Too often employers focus on tangible talent and miss out on the opportunity of hiring excellent employees because they do not value soft skills. While the importance of certain soft skills over others will vary among different industries, Hillaree and Shantelle discuss the need for business’ to change their focus from tangible talent to excellent soft skills. Our team strongly believes that if you have exceptional soft skills, it is highly likely that we can teach you the tangible skills needs for the job (in our case - writing, design, etc.)