’Hello Me’ - AI has flipped Personalisation

By Rasmus Houlind

Marketing to a new breed of consumer wielding the power of personalisation in their favour. Not yours.

For decades, personalisation has been something brands did to consumers. AI ha

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FAQs about ’Hello Me’ - AI has flipped Personalisation:

How many episodes does ’Hello Me’ - AI has flipped Personalisation have?

The podcast currently has 79 episodes available.

’Hello Me’ - AI has flipped Personalisation episodes:

October 11, 2023Discussing Chapter 4 - ’Why does Personalization work?’ with Neuroscientist and PhD Matt Johnson
In this week's episode of the Hello FirstName podcast I'll be discussing chapter 4 'Why does Personalization work?' with Neuroscientist, PhD from Princeton, TEDx speaker, and multiple book author Matt Johnson.
You can expect us discussing the following:
How Matt ended up in psychology and neuroscience
What neuroscience actually is
Why does personalization work?
How a distinction between implicit and explicit personalization fits with a neuroscience perspective
If personalization can become too much and when
How the element of serendipity connects to a good CX and personalization
How personalization affects brand perception
Matt's own favourite example of personalization that he's experienced?
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
45min
October 04, 2023Chapter 4: Why does Personalization work?
This episode of the Hello FirstName podcast consists of an audio book chapter.
WHY DOES PERSONALIZATION WORK?
When things get creepy
When do consumers find personalization creepy?
Personalized vs personal
B2B business development – pretending to be personal?
Creepy personalization or just a coincidence?
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
12min
September 27, 2023Discussing Chapter 3 - ’Defining Personalization’ with PhD and Post Doc Tekila Harley Nobile from University of Lugano
In this week's episode of the Hello FirstName podcast I'll be discussing chapter 3 'Defining Personalization' with PhD and Post Doc Tekila Harley Nobile from University of Lugano in Schwitzerland.
You can expect us discussing the following:
Personalization vs customization
Actual vs perceived personalization
Implicit vs explicit personalization
Targeting
Segmentation vs personalization – not a binary distinction
Two academic definitions of personalization
A practitioner’s definition of personalization
How Personalization is not an ‘either–or’
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
44min
September 19, 2023Chapter 3: Defining Personalization
This episode of the Hello FirstName podcast consists of an audio book chapter.
CHAPTER 3: DEFINING PERSONALIZATION
Personalization vs customization
Actual vs perceived personalization
Implicit vs explicit personalization
Targeting
Segmentation vs personalization – not a binary distinction
Two academic definitions of personalization
A practitioner’s definition of personalization
Personalization is not an ‘either–or’
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
19min
September 13, 2023Discussing Chapter 2 with Michala Svane, CCO at Roskilde Festival, former CMO at Tivoli and CMO of the year in Denmark
In this week's episode of the Hello FirstName podcast I'll be discussing 'The Problem of Personalization' with the CCO from Roskilde Festival, previous CMO of Tivoli and CMO of the year in Denmark, Michala Svane.
You can expect the following:
You can expect us discussing the following:
The three ways of working with personalization
The confusion on the topic
Which personalized campaigns that Michala is most proud of
Which marketing automation she is most proud of
Which on-site personalization she is most proud of
We discuss the scepticism towards personalization
When personalization isn't a good idea
Michala's personal favorite example of personalization
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
40min
September 06, 2023Chapter 2: The Problem of Personalization
This episode of the Hello FirstName podcast consists of an audio book chapter.
CHAPTER 2: THE PROBLEM OF PERSONALIZATION
Three branches of marketers
Is personalization worth it?
The branding sceptics
The need for a clear definition
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
14min
August 29, 2023Discussing Chapter 1 with David Mannheim
In this week's episode of the Hello FirstName podcast I'll be discussing 'The Hype of Personalization' with thought leader and fellow author David Mannheim.
You can expect the following:
We discuss what consumers actually expect
Where the personalization hype comes from
The Gartner hype cycle
Whether the hype is real
If personalization creates Money or CX
The branding skeptics and the bashers
The maturity of personalization technology
Generative AI
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
44min
August 23, 2023Chapter 1: The Hype of Personalization
This episode of the Hello FirstName podcast consists of an audio book chapter.
CHAPTER 1: THE HYPE OF PERSONALIZATION
Consumers expect personalization – and brands had better deliver
The tech hype of personalization
Has personalization technology become mature?
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
9min
August 23, 2023 Introduction to the Podcast and the Book
In this Episode, Rasmus Houlind gives an introduction to the podcast series and concludes with the Introduction from the book 'Hello $Firstname' and sets the listener on the path to learning all about personalization and how to create value for both company and customers.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
...more
15min

FAQs about ’Hello Me’ - AI has flipped Personalisation:

How many episodes does ’Hello Me’ - AI has flipped Personalisation have?

The podcast currently has 79 episodes available.