Help Best

Mentors—you're already out there leading, helping, speaking, and showing up. Now there's a way to get rewarded when someone says, "I want to work with you!"

We’re launching a referral program to bring more of the RIGHT gyms into the Two-Brain community—the ones who are ready, engaged, and excited for mentorship.

🎯 Why we're doing this:

We’re near our cap, and every seat at the Two-Brain campfire matters. We want to work with gyms that are coachable, proactive, and committed. Instead of spending more on ads, we’d rather reward YOU—and help THEM get started faster.

💰 How it works:

1. Go to www.twobrainreferrals.com
2. Fill out the form with the gym’s info or send them the link (make sure they name you as the referrer!)
3. When they join Two-Brain:

• They get $300 off (their first week free)
• You get a $300 bonus

🧠 This is already working:

Future mentor candidates are doing this to qualify for training—and the quality of gyms coming in is outstanding.

👥 Next up:

I’ll share tips to help you spot the right-fit gyms for the Two-Brain tribe. The best people are already listening to you—let’s make sure they get the invite.

#HelpFirst #TwoBrainTribe #ReferralProgram

In this episode, we break down the right time to raise rates and how to support gym owners through the process. Raising rates is often a tough decision for gym owners, but it’s crucial for business growth. As mentors, it's our job to guide them through the step-by-step process, ensuring they make the change with minimal risk and maximum benefit.

Key topics covered:

• When to raise rates: If it's been more than 2 years, if rates are below industry standards, or if there are outdated packages or discounts, it might be time to increase rates.
• Red flags to look for: High churn rate, too many service options, and clients on long-term contracts are just a few factors to consider before advising a rate increase.
• Alternatives to raising rates: Switch to biweekly billing, pass on credit card fees, or remove old discounts as ways to boost revenue without a rate increase.
• The 15% rule: How to raise rates gradually to avoid alienating clients.

This episode will help you support gym owners through the difficult but necessary process of raising rates, ensuring they make the right changes with confidence.

In today’s episode, we discuss how clarity creates confidence for your clients. As mentors, it’s tempting to provide multiple options or a detailed step-by-step plan to show off our expertise, but this complexity often overwhelms clients and diminishes their confidence.

Instead, the key to success is to simplify and give clients one clear action step at a time. This approach helps them stay focused, take action, and build momentum without getting paralyzed by too many choices.

We break down how to tailor your coaching approach for each client avatar:

• Green avatars can handle larger tasks, like writing a staff playbook.
• Yellow avatars need smaller, manageable steps, such as writing an opening SOP.
• Buddy avatars thrive with relational tasks like connecting clients.
• Stalled avatars need clear, achievable actions to help them get unstuck.

Listen in for actionable insights on how you can create clarity in your coaching and help clients gain the confidence they need to succeed.

In today’s episode, we walk through the new Mentor Toolkit in the TwoBrain app, designed to help you find what you need faster and make your mentoring experience more efficient. Just like the Growth and Tinker toolkits, the Mentor Toolkit is a quick-access library full of resources to support your work as a mentor and coach.

Key Points Covered:

• Mentor Toolkit Overview:
• A quick-access library of mentoring and coaching tools designed to make your job easier and faster.
• Log in to the TwoBrain app to find the Mentor Toolkit on the homepage.
• If you can’t see it, log out and log back in after any app update.
• MentorBot: Your Research Assistant:
• Located at the bottom right of the app.
• Ask any question, and the MentorBot provides quick, helpful answers to save you time.
• Toolkit Sections:
• Getting Clients Results: Tools and strategies for making the right prescription, coaching clients to take action, and using specific tactics optimally.
• Finding Information: Easily find answers with the “How to Find Anything TBB” resource and access Mentor Self-Care tips.
• Working for TwoBrain: Policies and processes for delivering mentorship, including guidance on invoicing, handling client transitions, and more.
• Actionable Insights:
• Use the MentorBot before client calls to get answers quickly.
• Explore the Mentor Toolkit for client coaching tools, resources, and best practices that will make your job easier and more efficient.

The Mentor Toolkit is built to make finding the right resources fast, so you can focus on what you do best: mentoring clients and helping them achieve their goals.

In today’s episode, we answer a question that comes up often in our mentorship program: How long should a client stay in Two-Brain? The short answer is: until they’ve hit their NOB goal in the Growth phase or their Net Worth goal in the Tinker phase. But this wasn’t always the case, and we’ve evolved the way we think about this to focus on execution speed, not just retention.

We used to focus on keeping clients for as long as possible, but now we know that faster execution equals faster results. Our job as coaches is not to change the curriculum, but to help clients speed up their execution so they can achieve their goals quickly and move on to the next challenge.

In this episode, I walk you through:

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• Why the focus has shifted from retention to speed of execution
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• The clear goals clients should be working toward: NOB in Growth and Net Worth in Tinker
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• How to help clients break down their big goals into actionable tasks and stay focused on execution
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• Why the goal isn’t just to keep clients as long as possible—it’s about getting them the results they want faster

In today’s podcast, I’ll walk you through the concept of Behavioral Coaching and how it can help your clients achieve their goals by breaking down big tasks into small, actionable behaviors. Instead of focusing solely on the end goal, Behavioral Coaching helps clients focus on the how—the specific daily actions that will get them where they want to go.

Behavioral Coaching is all about identifying the actions clients need to take to reach their goals and breaking them down into manageable steps. For example, if a client’s goal is to increase membership by 20% in six months, here are the behaviors that will help them get there:

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• Set up a weekly email campaign to prospects.
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• Post a testimonial video every week on social media.
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• Host a “Bring a Friend Day” to generate new leads.
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We break these tasks down even further to make them easy to execute and hold clients accountable by setting clear deadlines and tracking progress.

Another example: If a client wants to improve retention by 10%, the behaviors might look like:

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• Schedule 5 goal review sessions with clients each week.
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• Introduce a client check-in system via email or app.
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• Share client success stories in monthly newsletters.
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Behavioral Coaching isn’t just about setting the big goals; it’s about guiding clients through the small, consistent actions that add up to long-term success. And when clients face obstacles, we help them overcome them by asking:

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• “What’s the smallest possible step you can take today toward your goal?”
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• “Which task will move you forward the most today?”
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In today’s episode, I also dive into how to overcome common resistance clients may have to this approach, like feeling overwhelmed or distracted. The key is to help them stay focused, break things down even more if needed, and celebrate small wins along the way.

Start applying Behavioral Coaching today—help your clients break down their goals, track their progress, and hold them accountable. By focusing on small steps, you’ll make sure your clients stay on track and reach their goals faster.

Coach in residence

What do the best teams in the world have in common?

They don’t play to the level of hte opposition. They play to the level of the ideal.

Our ideal state is to get every client to their NOB goal. Nobody else in the coaching business even tracks results, let alone optimizing everything they do to get clients better results. We could probably get away with just selling advice and meetings. In the beginning, that’s what we were selling. But not anymore. Now we’re selling results.

The best way to get results is to have a clear outcome (NOB), and to have 1:1 mentorship and coaching. When we started, we only talked about mentorship. But mentorship and coaching are different.

Mentorship is strategic

Coaching is actioned 

20% of our job, these days, is mentorship - annual plan etc

80% is coaching - getting people to do the work.

To make us even better, I’m investing in a Coach in Residence Program.

This will be led by the team from Ethical Scaling. 

They’ll host 12 calls - biweekly for 6 weeks - starting in April.

We’ll start each call with a topic and short lesson, but then - in true coaching form - we’ll work through examples from your clients. 

• Archetypes

• Buy In

• Transformation Process

• The Scarcity Trap

• Difficult Conversations

• Lessons Learned and Recap

We’ll run these on the schedule we’ve been using (Thursdays, mostly) and you’ll get a calendar invite. 

The goal is to improve speed to outcome and retention rate. We improve our training for future mentors with call recordings and lessons from the mentor-in-residence. And those of you doing mentorship for non-gyms outside of TBB will dramatically improve your service there too.

Look, TBB mentors are not doing anything ‘wrong’. We’r the best in the world by a huge margin. But we don’t compare ourselves to the average. We don’t play down to their level. We play up - and level up - to the ideal. This is a big investment with no clear ROI for me, except the most important one and the one that I’ll keep investing in - getting clients better results faster. Hope to see you on each call.

In today’s quickcast, I address a critical issue that’s leading to burnout among our mentor team—constant communication with clients. Whether it’s through text, Facebook Messenger, or email, managing multiple channels of communication can quickly become overwhelming, leaving mentors feeling buried and sometimes unresponsive.

Once you start communicating with a client on a certain platform, it can be hard to stop. If you reply on Facebook Messenger, for example, clients begin to expect that same level of availability. But this is unsustainable, and it leads to burnout.

In this episode, I’ll walk you through how to set clear communication expectations with your clients, so you’re no longer managing multiple platforms, and you can protect your personal time.

Here’s what you need to do:

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2. Provide clients with your @twobrainbusiness.com email address from the first call.
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5. Set the expectation for a 24-hour response time.
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8. Direct all communications back to email—and never give out your personal phone number.
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The benefits of this shift are clear:

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• It filters your communications, reducing the overwhelming volume of messages across different platforms.
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• It creates a record of all client communication, protecting both you and your clients.
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• It safeguards your time and ensures you’re able to manage your workload without constant interruptions.
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This episode is all about maintaining professional boundaries, preventing burnout, and staying focused on delivering value to our clients without sacrificing your well-being.

Take action today: Set the right expectations with your clients and protect your time.

“Today, I’m going to walk you through an exciting new experiment we’re running for the next six weeks—our 6-week sprint. This is a new approach to group coaching that focuses on improving NOB attainment and speed to NOB for our yellow avatar clients. We’ve learned a lot from previous tests, and I’m excited to share how we’re adapting and what this means for you as mentors.”

“In September, we tested small-group mentorship with five cohorts. Unfortunately, the results were inconsistent, and while some groups saw improvement, others went backward. In some cases, the clients didn’t pair well, or I selected the wrong clients. The truth is, the green clients—those already succeeding—did well in a group setting, but the yellow clients didn’t improve at the speed we hoped. So, we’re pivoting.”

"Our goal now is to support yellow avatar clients more effectively—especially in terms of taking action and improving their NOB, while also providing value to all our clients during this test phase."

“We’ve learned that the green clients—those who are already doing well—don’t need a change in their model. They thrive with the current 1:1 mentorship. But yellow avatars need something different: more touchpoints and more accountability. The goal is to increase speed to NOB for these clients, and that’s where the group coaching model comes in.”

“In our previous test, we found that small-group coaching helped some clients, but it didn’t necessarily lead to better results. This time, we’re refining the test: no more small-group mentorship. Instead, we’re providing more frequent Office Hours to give yellow avatars more chances for touchpoints and coaching."

“This is a 6-week sprint that will be a bonus for clients—not a permanent change. The goal is to help yellow avatars take action, reduce mentor-client communication issues, and provide more value.”

“Starting March 17, we’ll run three new Office Hours every week to give clients more access to us and provide more support in real-time. We’re making sure the schedule fits across time zones: one for Europe, one for Australia, and one for North America. Plus, we’ll continue our rotating Office Hours on Wednesdays.”

• Structure of Office Hours:
• Q&A Coaching: A space for clients to ask questions, identify their Next Best Step, and receive coaching.
• Work Period: Clients can use the time to work through tasks with guidance available.
• Burning Fires: A space to address urgent challenges and get quick feedback.

Goals for the Test:

1. Action from Yellow Avatars: We’ll track attendance and compare it with their NOB to see if these extra touchpoints help them take more action.
2. Reduced Messages to Mentors: This will help alleviate some of the rising concerns around mentor-client communication. Never give out your cell number; clients should be directed to Office Hours or email for communication.
3. Rate Leveling: Some clients have been left behind on growth rates. This sprint will provide a way for them to catch up and benefit from more frequent coaching.
4. Coaching and Accountability: Providing more frequent touchpoints to help yellow avatars gain the accountability they need to move forward.

“Your role as a mentor won’t change, but this new model is designed to enhance your ability to help yellow avatars. Here’s how you can support the sprint and improve results for your clients.”

Action Steps for Mentors:

1. Encourage Attendance: “Encourage your yellow avatar clients to attend these sessions. This is an opportunity for them to get extra coaching, identify their next steps, and build momentum.”
2. Attend the Sessions: “I recommend that you attend a session or two, so you can see how these Office Hours work. This will help you learn how to incorporate some of this accountability and action into your 1:1 calls.”
3. Talk About It Openly: “Discuss these new Office Hours with your clients in group settings and during calls. Make sure they know it’s a bonus and a special opportunity for this 6-week sprint.”

“This sprint is about improving NOB and speeding up results for our yellow avatars. We’re testing new Office Hours, providing more touchpoints, and reducing communication friction between mentors and clients. It's not a permanent change, but a focused effort to help those who need it most.”

“Make sure your yellow clients know about these Office Hours and encourage them to attend. Let’s focus on getting them into action so they can hit their NOB goals faster.”

Quickcast: "The Power of Proven Tools: Why Following the Toolkit Drives Predictable Success"

   **Introduction (3–5 minutes):**

 “You’ve heard it a hundred times: 'There's more than one way to skin a cat.' But in our mentorship practice, there’s only one way to drive predictable, repeatable success—and that’s by following the proven strategies in our toolkit.”

“We’ve refined our approach through trial and error, through working with nearly 3000 gyms. That’s a lot of data. The methods we recommend aren’t random—they’re the product of years of testing and experience.”

 "While new ideas can be exciting, our job as mentors is not to offer something different or untested to our clients. It’s to help them apply what’s already been proven to work in a way that drives predictable outcomes."

The Myth of the Perfect Idea

 “It’s tempting to share the latest 'shiny object' you heard about in the Tinker program, on outside podcasts, or in books. But those ideas are unproven, and often just variations on strategies that aren’t fully tested or proven in the real world.

**Example Story 1:** Bring a Friend *Day* vs. Bring a Friend *Week*.

     - “We’ve found that ‘Bring a Friend Day’ works because it creates urgency, limits the time frame, and focuses the gym owner on conversion. A week just creates delays, more work, and a larger window for losing potential leads. A day does what a week doesn’t—it converts faster.”

   - **Example Story 2:** Rate Increase Letters.

     - “The rate increase letter we provide in the Growth Toolkit is the result of years of feedback, refinement, and testing. It’s not about creating your own version. While a mentor’s individual letter might seem like a good idea, it’s not backed by the same level of data. It’s a roll of the dice.”

“There are many versions of pretty good but only one version of excellence.”

    **Part 2: "Why New Ideas Aren’t Always Better" (12 minutes)**

“When you’re working with clients in the Growth or Stage 1 phases, they need predictability. They need tools that are proven to work, not variations of ideas that haven’t been fully tested yet.”

The Progression From Stage 1 to Growth.

     - “In Stage 1, gym owners are just starting out, and they don’t have the bandwidth to experiment with new ideas. They need clear guidance, a step-by-step plan that’s been honed over years. Anything else just leads to more distractions.”

     - **Picture your staff walking down a road toward a finish line. Every new thing you add is a step backward – they have to learn it, screw it up, and do it well before it becomes a step forward. You can’t eliminate these backward steps, but you should minimize them. The less you change, the faster they go. Novelty creates friction.”

“Our job isn’t to reinvent the toolkit or come up with new ideas—it’s to deliver what’s already working even better.”

"Delivering Consistency Over Innovation" (10 minutes)**

“Our toolkit has already been refined, tested, and proven across hundreds and thousands of clients. It’s tempting to think that new or 'cutting-edge' ideas are the best solution, but our job is to apply what's in front of us with excellence.”

Tinker Ideas vs. Proven Success.

“The Tinker program is a laboratory for ideas—some of those ideas will make it into our toolkit, but only after rigorous testing. Until then, we need to stick with the processes that have been proven to drive results, not the unproven experiments.”

“It’s not boring to follow proven strategies—it’s what gives our clients the results they expect.”

   **Conclusion (3–5 minutes):**

“As mentors, we don’t need to be the source of new ideas. We need to be the source of excellence in applying the proven tools that work. Our clients are not signing up for experiments—they’re signing up for predictable outcomes.”

“Let’s not confuse creativity with success. Let’s deliver excellence by staying focused on what works—and making it work better every time.”