With AI answering every question under the sun, you might be wondering: what's the point of sending helpful emails anymore? Can't people just ask ChatGPT for tips, hacks, and how-tos instead?

I get it. It feels like helpful content is losing its edge. But helpful emails aren't dead, they're just different. And if you stop sending them, you're missing a massive opportunity to build trust with your audience.

You'll learn:

• Why helpful emails still matter (even with AI everywhere)
• The trust gap AI can't fill—and how you can
• Five types of helpful content that AI simply can't replicate

Yes, AI adoption is growing (36.9% in Australia, according to Microsoft's 2025/2026 report). But that still means most of your audience isn't turning to AI for answers. And even for those who are, there's a crucial question they're asking: Can I trust this information?

That's where you come in. Your email list chose you because they trust your insights, your perspective, and your expertise. They want content that's tailored to their situation—not generic advice from a bot that might make up statistics.

So instead of abandoning helpful emails, evolve them. Share decision-making guides, explain the why behind your recommendations, use stories and metaphors to help people understand, showcase your thought leadership, and offer bite-sized wins that spark action.

 

Next Steps:

• Hang out with me on Instagram @yaelkeon
• Write your next Engaging Email with my CustomGPT The Engaging Emails Studio
• Get a free Email Engagement Checkup
• Join The Email Experience
• Work with Me

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