Helping Photographers Go Full Time

Marketing ideas for documentary style family photographers

This is an exciting episode – particularly for anyone who’s after marketing ideas for documentary style family photography.

This is the first episode in the journey of Jae Marie’s photography career as I help her go from part time to full time.

Jae is a talented documentary family photographer in Salford and she’s also a skilled wedding photographer.

Every 2 weeks I’ll record my consulting chats with Jae and you’ll be able to follow along and use the tips and advice I share.

Periodically I’ll also bring in outside guest experts for areas where Jae may need some extra help.

Since this is the first episode with Jae there’s an element of ‘scene setting’ and ‘getting to know you’. However, we cover a lot of critical information that even established photographers suffer from never having addressed at the beginning of their career.

Here’s what you’re going to discover in this episode.

* Why family photography is the hardest genre of photography to book

* Why photographers with their own children are at an advantage

* How you should use your family as an example to tell emotional stories to your clients

* How to let families know they should get photographs created now, rather than keep delaying

* The questions to ask yourself when you’re trying to become a full time photographer

* How the entrepreneur and coach ‘Carrie Green’ has helped Jae become more organised

* A trick to get your website portfolio ranking well on Google

* Go to episode 8 of the podcast to see the huge long list of keyword phrases I rank for on Google

* The kind of sales that Jae gets for families and weddings

* How to deal with clients who want digital files

* Why I guarantee the quality of my prints and framed artwork, but I won’t guarantee my digital files

* Why selling a lot of digital files can damage your reputation

* We recap on what a Facebook Advert Client Tornado is and why they’re great for getting different types of clients and ideal for when you want to start a new genre of photography

* Marketing ideas for documentary style family photographers

* 45 Facebook post ideas

Premium content for Get Pro Photo Club Members

Become a member of Get Pro Photo Club and you’ll not only gain access to the full recording of each episode, but you’ll also get access to everything you’ll ever need to become a full time photographer. Plus, you’ll be able to ask questions and get help on anything you’re stuck with.

Here’s what’s in the premium version of this episode.

* Should Jae get some quick easy money through offering photography training in groups or 1-2-1?

* What I used to teach in my photography training and why I’ve stopped doing it.

* The software that Jae is trialling that enables portrait clients to see the photographs from their session on the walls of their home, to scale. It encourages clients to invest in larger sizes for their walls, which means more money for you and a better result for the client.

* How to figure out what brand is right for you.

Links to things we discussed in this episode

Most family and baby photographers use Facebook to try and get clients. In fact it’s about the only marketing many photographers use. Sadly many photographers don’t get past the boring “Here are a few of my favs from my last session” type of post. Yawn!

When Mari (who I’ve been mentoring on this podcast) told me she couldn’t think of anything to write on her Facebook page (her homework was to write 5 posts!) I decided to get some reinforcements…

…So, with me today I have the very talented family and baby photographer, Donna Loring from Sweet Whimsy Photography in Pontypridd, South Wales.

I first became aware of Donna when she became a Get Pro Photo Club member. In checking out her Facebook business page I noticed she had a wonderful talent for writing about family and baby photography.

I decided I should get her on the podcast so she can offer some tips on how to think up interesting Facebook post ideas that get engagement and ultimately clients.

Since this episode I’ve created this blog post containing 45 Facebook posts for photographers which you’ll find very helpful the next time you’re struggling for inspiration.

Here’s what you’re going to discover in this episode.

* The Scandinavian word that sums up how family and baby photographers should write to attract their ideal clients

* How Donna comes up with engaging Facebook post ideas

* The different themes Donna uses to give her Facebook page variety

* Why you have to post regularly on Facebook to make it effective

* How Pinterest can help you come up with Facebook posts

* Why it’s good to plan a week’s worth of Facebook posts in advance

* How to schedule your Facebook posts automatically

* Why it’s ok to post the same photograph or message more than once

* Facebook wants you to get addicted to Facebook and how that impacts on your Business Page

* How Donna schedules her social media and the software she uses

* The benefit of Instagram over Facebook for photographers

* Why Donna believes you have to do face-to-face networking as well as social media networking

* Why Donna’s networking group is perfect for portrait photographers and why you should see if there’s a similar one in your area

* How mini-sessions help grow your family photography business

* Donna’s best Facebook post for getting portrait bookings

* How to make your social media audience more receptive to sales posts

* How Donna plans and promotes her mini sessions and themed portrait sessions

* Where Donna gets her props and display material for her themed baby and child sessions

* A word of caution about buying props for baby and child photography

* How Donna uses mini sessions and themed sessions to build her database and repeat business

Premium content for Get Pro Photo Club Members

* How I got 14 family photography enquiries in two days for just over £1, using Facebook

* Why some people are making good sales from Facebook promotions and why some people aren’t

* How to animate still photographs to get attention on social media and use them as bonuses for your clients

* The parallels between your social media and running a radio show or magazine

* The special Facebook group Donna set up to get more engagement on her Facebook page

Links to things we discussed in this episode

* Donna was inspired to write in her evocative style by http://www.

While I’m waiting for Mari (the person I’m mentoring on this podcast) to finish her homework I have another guest speaker for this episode. This is the third instalment on how photographers can become more successful by managing their lives and their minds better. This time I’m interviewing Jo Emerson, a professional coach who specialises in helping people with confidence issues.

If you’re a photographer struggling with confidence issues, self doubt and procrastination then this is the perfect episode for you.

Although this is the third time we’ve talked about how photographers can build their confidence I’m not going to apologise because repetition and reinforcement is key to having a healthy mind – and ultimately a healthy business.

Repetition is an important way to fully internalise a concept. For example, I used to listen to my mentor’s CDs in my car over and over and over until my brain got ‘brainwashed’ into thinking the right thoughts!

As I’ve talked about before, I used to be the weird little kid in school who got teased and bullied from time to time. So I know what it’s like to have no confidence and it’s why I’m so passionate about this subject. It’s also why I know that what many believe to be ‘self help mumbo jumbo’ can actually help…   …because that weird little kid is now happily entertaining 100 wedding guests at a time and presenting a podcast to the big, bad world.

So, here’s a little about Jo Emerson and her long list of achievements…

She’s a Confidence Coach, a Human behavioural expert and an author. She used to be a BBC journalist and then ran a marketing consultancy. She’s a member and graduate of the Coaching Academy and holds their certificate in Personal Coaching and their diploma in Personal Performance Coaching. She’s also a fully qualified Neuro linguistic programming Practitioner and trained to use the Pathfinder process from the Institute of Human Development. And she did all this while bringing up her 3 girls…   …so let’s go and meet this super-woman!

Here’s what you’re going to discover in this episode.

Do photographers need to be obsessive to be successful?

The only way to change your habits

Why you need to be aware of your limiting beliefs

How to be confident in your photography prices

How to increase your photography prices

Why knowing how much you need to charge to survive makes you feel more comfortable with your prices

Do you compare your prices with competitors

Why it’s ok to book fewer enquiries when your prices go up

Why you shouldn’t focus on how many people you don’t book

Why clients who pay more are generally less trouble

The pros and cons of studio photography vs on location for families

Do you believe in the value of photography?

What does success look like?

How to silence negative thoughts

How to think more positively

Your life becomes a reflection of what you believe

Why confidence is a muscle you need to exercise

How to start every day

How to get motivated and organised

Premium content for Get Pro Photo Club Members

Everyone will get access to the full episode this time. However as a bonus for members, if you’d like the audio version of the amazing book ‘Think and Grow Rich’ then I’ll refund you the cost if you buy it here and send me the receipt.

Improve your Google ranking by leaving us a review on iTunes!

In the last episode I talked about my thoughts on how photographers can overcome fear and procrastination.

I believe they’re the 2 biggest problems you face in your business. And because I feel these issues are so important I’ve found someone who may just be the best person on the planet to help you…

Oprah Winfrey!! No, not really, it’s Jenika McDavitt from Psychology For Photographers. She’s a photographer who graduated in behavioural neuroscience at YALE and went on to earn a master’s degree in psychology.  

So, Jenika is HIGHLY qualified to go rooting around in the dark corners of your mind and help you overcome any mental angst you might have about your business.

Jenika is perfect for us to chat with because she understands the psychology side and the photography side of overcoming fear, procrastination and self doubt.

Here’s what you’re going to discover in this episode.

How to overcome your fear of charging more than you’re comfortable with

The simple way to increase your prices

How to know if you’re charging what you’re worth for your photography

You’re not alone – many photographers suffer from ‘imposter syndrome’ but they still succeed

How to justify your prices to yourself

How photographers can compete on service and not price

How effective marketing will help you charge more

How to charge more than another photographer (even if you think they’re better) and still feel ok about it

The importance of connecting with a client on an emotional level

Why people will pay more for a photographer even if the service is the same

Why the exact same photograph could create positive or negative memories for a client

There’s more than one way of pricing your work and presenting your prices

Why social proof is so important and you should explain what ‘most people do’

The importance of ‘the middle package’ if you sell packages

Should you have prices on your website

The importance of asking questions and being helpful when presenting your prices

What to say when someone says “That’s more than I wanted to spend”

The right way and the wrong way to talk about your photographs in an in-person sales session

Why selling in the right way isn’t manipulative

Why you should never be the right photographer for everyone

Premium content for Get Pro Photo Club Members

How to overcome procrastination

How to finish challenging projects

How overcoming fear will help you overcome procrastination

How to manage your time to overcome procrastination

How to reframe the way you think about marketing and sales so you’re excited to do it

Improve your Google Ranking by leaving us a review on iTunes

If you leave us a review on iTunes and let us know what keyword phrase you’d like to rank for then we’ll link to your website in the show notes of the following episode, using that phrase. This is a nice little boost to your Google ranking with 1 or 2 minutes of work. A lot easier than writing a guest post for someone, or begging the local wedding suppliers!

How to leave a review:

* Go here: https://itunes.apple.com/gb/podcast/helping-photographers-go-full-time/id1355402160

* Click on ‘View in iTunes’ which is a link just under our logo

* Once in iTunes you click on ‘ratings and reviews’ and leave a review

* Let us know what keyword phrase you’d like to ra...

In this episode we talk about what I feel is the biggest problem photographers face…

…And by the way, it has nothing to do with marketing, or pricing, or selling, or even photography.

Mari Rosell who I’m normally coaching on the podcast is on holiday so I have the lovely Jae Marie on to fill the gap this week.

Jae Marie is a family and wedding photographer in Manchester in the UK who’s got some fantastic photography skills; but like most photographers she needs some help with the business side and help with overcoming fear and procrastination.

Here’s what you’re going to discover in this episode.

* Why you should never be totally comfortable with your prices – although you never want to be totally scared as that will shine through in your body language!

* What successful photographers do when they don’t like selling or marketing

* How to get organised and get work done consistently

* How I approach business to get them to promote my business

* The power of social proof

* The biggest problem photographers face

* Why fear is holding you back and what you can do about it

* A promotion idea that PROVES you’re an amazing and UNIQUE family photographer that stands out from the competition

* How to help parents overcome their doubts about hiring a family photographer and take action

Premium content for Get Pro Photo Club Members

* Why you might need to stop practicing photography (for now)

* Should professional photographers teach beginners 1-2-1?

* Why I couldn’t name you 3 models of Nikon camera and why I don’t care

* Why I don’t do half day weddings

* The company who saved my corrupted wedding files and why I chose them

* Why it’s not a great idea to try and save corrupted files yourself using downloaded software

* Why clients will like you more for asking for a testimonial

* The correct way of telling a client to hire you without being too pushy, or too weak

* Why clients WANT you to be a little bit pushy

* How I use card readers and payment plans to increase my average orders for family portraits

* The phrase I use if a family portrait client is worried about the amount of money their order is going to cost

* Why I’d rather reduce a client’s family portrait order rather than have them go home and think about it

Improve your Google Ranking by leaving us a review on iTunes

If you leave us a review on iTunes and let us know what keyword phrase you’d like to rank for then we’ll link to your website in the show notes of the following episode, using that phrase. This is a nice little boost to your Google ranking with 1 or 2 minutes of work. A lot easier than writing a guest post for someone, or begging the local wedding suppliers!

How to leave a review:

* Go here: https://itunes.apple.com/gb/podcast/helping-photographers-go-full-time/id1355402160

* Click on ‘View in iTunes’ which is a link just under our logo

* Once in iTunes you click on ‘ratings and reviews’ and leave a review

* Let us know what keyword phrase you’d like to rank for by emailing us at [email protected]

* BOOM! You’ve got a powerful and relevant link to your website for very little effort.

Links to websites we discussed in this episode

* Here’s Jae Marie’s website: Family photographer Salford

* Company I used for saving my corrupted wedding files:

Hurrah – Mari has put her website live(ish)! The temporary web address is https://mari-rosell.wixsite.com/mariland-images2 so this podcast episode is all about how to design a photography website.

On the one hand it’s a bit rich having me tell people how to design a website when mine is about as handsome as my face (ie. not very).

However, this episode is more about the structure, layout and content of a website than the overall aesthetics.

The design of your photography website needs to take prospects through several steps (and we touch of many of these in this podcast episode:

* The website needs to be designed in a way that makes it SEO friendly so people can find your website in the first place

* The website needs to help people feel as if they know, like and trust you

* Take action by emailing or calling you with an enquiry

Nice photographs and an enquiry form are simply not enough. In this podcast we’ll touch on some of the things you need to add to your website to help you get more enquiries.

Here’s what you’re going to discover in this episode.

* How to make your photography website design user friendly

* Common photography website design mistakes

* Should new photographers specialise in one area or take lots of different work?

* Why baby photography is a good choice for stay-at-home parents like Mari

* What Mari did to her About page that I really liked

* How to get your blog posts well ranked

* How to write blog posts that you can reuse in adverts

* How many photographs should you show on a blog post

Premium content for Get Pro Photo Club Members

* Why photographers shouldn’t use gallery slideshows and what they should do instead

* How to get lots of website traffic using your gallery photographs

* The importance of testimonials and the best way to use testimonials

* How to get website visitors to read about your service

Improve your Google ranking by leaving us a review on iTunes!

If you leave us a review on iTunes and let us know what keyword phrase you’d like to rank for then we’ll link to your website in the show notes of the following episode, using that phrase. This is a nice little boost to your Google ranking with 1 or 2 minutes of work. A lot easier than writing a guest post for someone, or begging the local wedding suppliers!

How to leave a review:

* Go here: https://itunes.apple.com/gb/podcast/helping-photographers-go-full-time/id1355402160

* Click on ‘View in iTunes’ which is a link just under our logo

* Once in iTunes you click on ‘ratings and reviews’ and leave a review

* Let us know what keyword phrase you’d like to rank for by emailing us at [email protected]

* BOOM! You’ve got a powerful and relevant link to your website for very little effort.

While most photographers complain about never having enough time I have far more spare time than when I had a ‘proper job’. This is despite running Get Pro Photo Club on the side. It’s all down to managing my time effectively and having a profitable business model.

My average day looks like this:

* Wake up around 8am. I start the day ‘Educating myself’, ‘Strategising’ and ‘Planning my day’ (I call it ESP and it gets me motivated and organised for the day).

* 9-11am I’m usually doing desk work like marketing, retouching etc.

* 11-12 noon I walk our dog (usually listening to a podcast or thinking about my business)

* 12 noon until 1pm is lunch with my wife who also works from home

* 1-2pm I prep for the afternoon’s appointment.

* 2-4pm A client appointment

* 4-6pm I either walk the dog again or my wife does. If she’s walking him then I do a bit more desk work.

* 6-7.30pm Another client appointment.

That’s a busy day for me. Pretty relaxed huh!?

By managing your time you can enjoy a fun, relaxing and stress-free photography career too.

I’m never rushed and not panicking or running late from back-to-back-to-back appointments.

Photographers complain a lot about clients turning up late or not turning up at all. But in my experience photographers are as bad at time management as their clients.

It’s understandable, though. We want to be photographers so we can enjoy our work and have freedom in our lives.

We don’t want to be too regimented.

Our brains are hard wired to move towards pleasurable things and away from painful ones.

It’s more fun to look at websites about photography gear than it is to write an email newsletter, or blog post.

So we put it off and procrastinate in the same way a child does their homework at the last minute.

Unfortunately children don’t make good business owners and new cameras only reduce our profits, they don’t grow them.

Often the issue isn’t a lack of time, it’s procrastination. We’re scared to do the tough jobs so we seek distractions and pleasure elsewhere.

This website makes that analogy really well…

“Understanding your mind is the key to beating procrastination. To help with this, imagine two people in a boardroom:

* One is a serious individual who concentrates on the task in hand. This is your (brain’s) prefrontal cortex.

* The other is an impulsive child with no self-control. This is your (brain’s) limbic system.

You can see the problem. Only one of these characters should be running your business. It’s important to recognise when the limbic system is fighting for the controls. That’s not always easy in a world full of distractions. The first step in beating procrastination is to realise when it’s happening to you.”

I have Attention deficit disorder (ADHD) so I understand how hard it is to stay focused and do the hard, uncomfortable work.

But at some point you have to decide if you want photography to be your hobby or a professional business.

A full time job takes up roughly 37.5 hours a week and your goal is to make photography your full time job.

Now you don’t need to find an extra 37.5 hours in your week immediately;  but clearly time management is critical when launching your own business.

It’s time to put our big boy/girl pants on!

As a photographer you’re generally selling time for money, so managing your time is clearly a top priority.

No time, no business.

You may have to make some sacrifices as you transition to full time photography.

We were meant to be talking about Time management and getting organised in this episode but Mari was running late… so we didn’t have time!

#notjoking!

However, we still covered a whole bunch of great stuff which I outline in the bullet points below.

This episode is a little shorter than normal and everyone will be getting the whole recording. However, I don’t want Get Pro Photo Club members to miss out so you can have a 45 minute Skype or telephone chat with me to discuss your photography business and get some help on the issues that are troubling you.

Here’s what you’re going to discover in this episode.

* How I structure my day to live an enjoyable life

* An update on my wedding photography competition

* How I got a private dental practice to promote my photography

* How I get people booked in for an in-person sales session after a portrait session

* How I stay organised with my appointments

* How to write a photography About Page if you’re not great at writing.

* How to sound like a photographer who will be nice to work with

* How to get enquiries thinking ‘I hope I can afford you’

* How I answer someone on the phone who asks for my prices

* How I get clients to book me

* Why I travel to portrait client’s homes before they even book me

* Why I’ve changed from a traditional session fee to a special ‘hybrid’ session fee

* Why it’s good to get some kind of money up front

* How I take payments from clients

* How I take instalment payments from clients

* Should photographers have public liability and professional indemnity insurance?

* Whether it’s a good idea to have contracts for your wedding and portrait sides of your business.

* Why my wedding contract helps me book more weddings

* Why I was happy to pay back a wedding client who complained and continue with my money back guarantee

* The best place to go to get a photography contract drawn up

* Why you shouldn’t have a Flash based website

Premium content for Get Pro Photo Club Members

Since this was a short episode everyone is getting the full podcast. However, to make up for it I’m happy to do a free Skype chat with any members who would like some dedicated advice about their own photography business.

Links to things we mentioned in this episode:

The Law Tog – the best place to go for contracts for your photography business

Improve your Google ranking by leaving us a review on iTunes!

If you leave us a review on iTunes and let us know what keyword phrase you’d like to rank for then we’ll link to your website in the show notes of the following episode, using that phrase. This is a nice little boost to your Google ranking with 1 or 2 minutes of work. A lot easier than writing a guest post for someone, or begging the local wedding suppliers!

How to leave a review:

* Go here: https://itunes.apple.com/gb/podcast/helping-photographers-go-full-time/id1355402160

* Click on ‘View in iTunes’ which is a link just under our logo

* Once in iTunes you click on ‘ratings and reviews’ and leave a review

* Let us know what keyword phrase you’d like to rank for by emailing us at [email protected]

* BOOM! You’ve got a powerful and relevant link to your website for very little effort.

One of the hardest things to do in the photography business is get telephone and email enquiries.

In this episode we talk about how to get people to your website and how to make those visitors quickly see that you’re different from all the other photographers.

I also offer some unique ideas for getting people to go to our website without even needing Google.

One quick and simple way you can boost your Google ranking immediately is this…

…leave some feedback about this podcast on itunes. Then email us at  [email protected] and tell us what keyword phrase you’d like to rank for (‘wedding photographer Timbuktu’ for example). In the next episode of the podcast I will leave a link to your website using the keyword phrase you requested. That’s a valuable link to your website that will last forever and it will only take you 2 minutes to get it! Go do it now.

Here’s what you’re going to discover in this episode.

Why doing headshots of business people can be great for your family photography business

A competition I’m currently running that has got 21 engaged couples to get in touch with me in 5 days.

Why simply ranking well in Google isn’t enough and what you can do to get even more enquiries

What keywords should wedding and family photographers try and rank for (I’ve included a list later on this page)

How to get your photography website to rank for lots of different keyword phrases

Why family photographers need to be one of the top 3 spots on Google while wedding photographers can get away with being a little lower

Why ranking higher in Google is easier for family photographers

Why you just need to try taking prices off your website

Why you should never say ‘prices starting at’

How I talk about prices on my website to get enquiries, even though my prices are way higher than my competition

What to say when someone asks for all the photographs on a CD

Why you shouldn’t use a slideshow for your portfolio page

How photographers can rank well on Google for keywords without your website’s wording sounding awkward

The quick and easy way to get well ranked on Google using a Google business page

Why you always need to write some information with every photograph in your portfolio

The reason you have to do marketing for family photography than any other style of photography

How to get businesses to promote your photography business and give out your vouchers

How to find businesses who are happy to promote you

How to use auctions and raffles to get family photography clients

Premium content for Get Pro Photo Club Members

I explain exactly how to get website visitors to stop browsing and get in touch

How to stand out from all the other family photographers

I’ll tell you what your website visitors are thinking and how you can use that information to get WAY more enquiries

How to help website visitors trust you

How to structure your website pages that talk about your photography service

The unique services you can offer that will make clients want to hire you

How to use emotion and humour in your website copy to make you sound warm and friendly and a pleasure to work with

Here are some of the keyword phrases I try to rank for on my photography website – hopefully they’ll give you some inspiration…

actor headshot peterborough

amazing family portrait

Baby in the woods Peterborough

baby photographers stamford

Baby photos peterborough

Baby photos peterborough

baby with pixie hat closeup

baby with teddy

baby pictures peterborough

baby photographer oundle

Most people think a brand is your logo, your colour palette and the design of your marketing materials.

But building a brand starts long before you design anything.

A photographer builds a brand by looking inside themselves.

You have to look at your personality.

What are you good at?

What do you love?

What do you hate?

The most inane things can help you build your photography brand.

Things that seem completely unrelated to photography.

My brand is ‘The World’s Most Helpful Photographer’ (who’s also got a quirky side).

I created it because it suited me. I’m a people pleaser and have a penchant for the quirky and fun.

There’s nothing ground breaking about enjoying making people happy, or being quirky – but I turned it into a strong brand.

‘The World’s Most Helpful Photographer is far more powerful than writing something dull and meaningless like ‘I offer great customer service’.

I then backed up my claim by starting a side project to do a random act of kindness for someone from every country on earth.

Anyone can great a powerful brand.

We all have friends who love us.

The reasons they love you are the same reasons your clients will love you.

Here are some photographers who have a strong brand and are completely different from each other:

Quirky wedding photographer: www.annapumerphotography.com

Stylised dog photography: www.dogbreathphoto.com

Wedding photographer to the underworld! www.allebachphotography.com

Highly edited family photography: www.jakeolsontutorials.com

To build a brand photographers need to:

Analyse their ideal client. Think about your favourite clients and stalk them on Facebook. What businesses have they ‘liked’. What groups do they belong to? Where do they work? Are there any trends?

Build alliances with the businesses that your target client uses.

When you know your audience you have to write, speak and dress in a way that appeals to them and your marketing designs can reflect that style too.

Building a brand takes a little thought and time so photographers don’t bother.

They focus on quick and easy things like a price promotion.

But if you want to stand out from the crowd you have to become known as THE photographer for a particular niche.

That niche can be a type of person (quirky, tattooed, stylish etc.) or a type of photography.

Ideally a bit of both.

Don’t think of creating a brand as a tedious task that’s hard.

Have fun with it.

Analyse yourself.

Get friends and family to tell you what’s great about you.

You’re creating your ideal photography business to attract your ideal clients.

Inject some enthusiasm into the process.

It’s FUN!

Ultimately, if your photographs and the way you talk about your business sounds the same as everyone else’s then you’re in trouble.

It’s ok if your website repels people.

Indeed it SHOULD repel some people.

Because when you repel people you’ll almost certainly attract other people more strongly.

Here’s what you’re going to discover in this episode.

Examples of photography brands and how to create them

Your website must have a distinct theme / brand / personality.

If you photograph families in certain special locations you can give those locations special names on your website. Eg. The bluebell wood becomes ‘The enchanted forest’ or ‘the mystic river’, for example. Not only does it make it sound more interesting f...