Lynda Bouchard is the founder and chief inspiration officer of Booking Authors Ink, a boutique public relations firm dedicated to Southern authors. Bouchard assists authors in planning media tours, press releases and website content to create excitement around their books.

In this episode of The Charlotte Ledger Podcast, Bouchard talks about her transition from the airline industry to becoming a literary publicist, the importance of collaborative storytelling in marketing, and how she helps authors promote their work.

She talks with host Steve Dunn of Miles Mediation & Arbitration. This podcast was produced by Lindsey Banks.

For more information about The Charlotte Ledger, or to sign up for our newsletters, visit TheCharlotteLedger.com. This episode is part of a series in which we interview winners of The Charlotte Ledger 40 Over 40 Awards, which honor people aged 40+ who are making our community a better place. Find out information about those awards at Ledger40Over40.com.

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