Ultimate Sports Parent Radio interviews Mike Popovec, president and CEO of Recruit U, a company that helps high school athletes market themselves to colleges. He discusses the intense pressure many aspiring college athletes feel in order to impress recruiters on the one day they show up to the game. High school athletes can make opportunities for themselves by taking an active role in their recruitment by calling coaches, seeking out scholarships, and appealing to colleges by expanding their resume to include interests outside their sport, he says.