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She joined Her AI Club on a Thursday. By Saturday morning she had a working app… and had completely forgotten it was her husband's birthday.
This week, Kinsey and Joyce nerd out with Colie James, systems strategist, Her AI Club member and host of the Business-First Creatives podcast. After putting it off for six months, Colie built a full client app in 12 hours with Claude Code, replacing three custom GPTs, then kept going until she'd replaced her VideoAsk, her scheduler and most of her Airtable too.
If you've got an app idea sitting on your wish list, or you're paying for software that only does 80% of what you need, this one is your sign. You'll hear exactly how Colie got started with zero coding experience, the tools she used, and the mindset that took her from "I don't know what SQL is" to build 187. Curious about the templates Colie mentions? They live inside Her AI Club Plus at heraiclub.co.
In this episode:
Chapters:
00:00 — Welcome back to Her AI Era
00:50 — Colie's unhinged moment, she forgot her husband's birthday
02:02 — Vibe coding everywhere, from the doctor's office to the ski lodge
06:08 — Kinsey's sparkly hot dog disco trophy for Hot Bot Summer
09:07 — Joyce's secret to saving AI tokens, a BTS side quest
10:57 — The first thing Colie built after joining Her AI Club
14:00 — Quizzes and custom podcast playlists with club templates
15:57 — An offer scorecard built on a two-hour flight
17:37 — Kinsey's last-minute workshop upgrade with Claude
19:29 — A full client app in 12 hours, after six months of putting it off
21:31 — Why build your own app instead of adding another tool
23:48 — Refusing to pay for software that only does 80% of the job
25:21 — Same idea, different builds, Colie and Ashley Tindall's video tools
28:08 — The build process, getting started with Claude Code
32:14 — Keep the client side simple, let the admin side get unhinged
34:13 — Colie's tech stack, Claude Code, Vercel, Supabase and Resend
37:48 — Should Kinsey and Joyce vibe code a hub for the club?
38:35 — Lessons, a custom scheduler and Stripe payments inside her app
41:00 — Kinsey and Joyce, future SaaS founders?
43:12 — What's next, Colie's retention tool for reviews, referrals and repeat business
45:29 — Where to find Colie
Find Colie James:
Colie James: https://coliejames.com/
Instagram: @coliejames
YouTube: https://www.youtube.com/channel/UCxcLZK2bRicOuay5SiQ8luw
The Experience Edit + Systems Professor app: https://coliejames.com/experience
Business-First Creatives podcast: https://coliejames.com/podcast
---
🎁 GRAB OUR FREE STUFF
The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business.
→ Get the playbook: https://skillsplaybook.com
---
✨ COME NERD OUT WITH US
Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot.
→ Join the club: https://heraiclub.co/
---
🎙 THE SHOW
New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.
Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub
---
The Her AI Era Summit is happening October 12–16 🙌
→ Join the waitlist: https://heraierasummit.com
Podcast edited and managed by Pamela Krista
What if the thing standing between you and your next level isn’t another AI tool, but the version of you that still insists on doing it all?
The delegation queen herself, Nata Salvatori, business coach, fractional COO, founder of Accidental CEO and a Her AI Era Summit speaker, joins Kinsey and Joyce to talk about using AI without getting distracted by it. They get into the $15-an-hour tasks quietly filling your calendar, why AI is “garbage in, garbage out” just like a new hire, and the identity shift from founder to CEO that no systems course ever teaches you.
If you’re a founder who keeps taking work back the second you hand it off, or who suspects you’re using AI like a car you only bought to listen to the radio, this one’s for you. You’ll walk away knowing which tasks to hand to AI first, how to start delegating without the guilt, and why letting go of being the hero is the real unlock.
In this episode:
Chapters:
00:00 — Her AI Era intro
00:09 — Welcome Nata Salvatori, Her AI Era Summit speaker
00:41 — Unhinged check-in, the AI podcast cover with three hands
03:40 — Joyce’s $3,000 BTS ticket math
05:28 — Kinsey’s 200 AI assets and the “professional pain in the ass” skill
09:00 — Kinsey’s VIP weekend with Nata and the “brain of an LLM”
10:12 — Called a robot long before AI, and staying undistracted
13:57 — Why most people use AI like a car just for the radio
15:04 — How Nata uses AI with her clients
16:39 — Your calendar is full of $15-an-hour tasks
18:36 — Start delegating in your personal life
19:27 — ChatGPT, Claude and keeping it simple
22:21 — Summit preview, AI won’t fix your delegation problem
24:30 — The founder-to-CEO identity shift
25:54 — Why growth feels unsafe
27:44 — Practicing your leadership on AI
30:38 — Why bossing around bots feels easier than people
32:03 — Automating her summit and building a speaker playbook
37:26 — Should Kinsey vibe code the club’s hub?
39:08 — How to find Nata and her gift for listeners
Find Nata Salvatori:
Accidental CEO, accidentalceo.co
Instagram, @accidentalceo.co (DM “Her AI podcast” for a gift from Nata)
LinkedIn, linkedin.com/in/accidentalceo
The Accidental CEO podcast
5 Things You Need to Know Before You Build a Claude Skill, accidentalceo.myflodesk.com/claude-skill-guide
---
🎁 GRAB OUR FREE STUFF
The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business.
→ Get the playbook: https://skillsplaybook.com
---
✨ COME NERD OUT WITH US
Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot.
→ Join the club: https://heraiclub.co/
---
🎙 THE SHOW
New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.
Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub
---
The Her AI Era Summit is happening October 12–16 🙌
→ Join the waitlist: https://heraierasummit.com
Podcast edited and managed by Pamela Krista
Frozen like a deer in headlights, or 12 hours deep in a weekend vibe-coding rabbit hole? Same root cause.
Mindset and identity expert Mindi Huebner, the Subconscious Success Alchemist and a Her AI Era Summit speaker, joins Kinsey to talk about the real reason AI feels so overwhelming. They get into why women have a more complicated relationship with AI than men, how to flip it into empowerment and wealth, and Mindi's framework for naming your season of business so every shiny new tool stops trying to lead.
If you're a woman founder who feels behind on AI, or who keeps building tools she never uses, this one's for you. You'll leave knowing what season you're in, how to pick seasonal identity anchors that guide your decisions, and how to put a pin in the rest without guilt or FOMO. Plus, Mindi has an exclusive gift just for podcast listeners.
In this episode:
Chapters:
00:05 — Welcome Mindi Huebner
00:48 — Meet Mindi, the Subconscious Success Alchemist
02:30 — Unhinged check-in, feeding AI your astro girly goodies
05:26 — Kinsey runs the Her AI Club through human design
06:52 — Pitting Claude and ChatGPT against each other
08:18 — Why women have a complicated relationship with AI
10:24 — The table of 7-figure women justifying AI 13:14 — Flipping the script, AI as empowerment and wealth
14:23 — Kinsey's $120K one-woman-show year
15:20 — AI overwhelm, deer in headlights or rabbit holes
17:10 — What season of business are you in?
19:47 — Why your old identity leaves you paralyzed
23:41 — Seasonal identity anchors 28:02 — Putting a pin in it, without guilt or FOMO
30:31 — Summit preview, the burnout book ritual and the Idea Park build
33:59 — Day 5, Your 24 Karat AI Era
38:27 — Mindi's exclusive gift for podcast listeners
Find Mindi Huebner:
Wensite: https://mindihuebner.com
Instagram: @mindihuebner (DM "I listened to the podcast with Kinsey" for the super secret special listener-only gift)
LinkedIn: https://linkedin.com/in/mindihuebner/
CEO Identity Quiz: https://mindihuebner.com/ceoquiz
---
🎁 GRAB OUR FREE STUFF
The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business.
→ Get the playbook: https://skillsplaybook.com
---
✨ COME NERD OUT WITH US
Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot.
→ Join the club: https://heraiclub.co/
---
🎙 THE SHOW
New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.
Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub
---
The Her AI Era Summit is happening October 12–16 🙌
→ Join the waitlist: https://heraierasummit.com
Podcast edited and managed by Pamela Krista
Our first-ever guest is here, and she's literally our pod mom.
Kristin Lawton, Chief Brand Mixologist at District Brand Bar, joins Kinsey and Joyce to break down AI slop: the words, phrases, and sentence structures AI repeats in everyone's content. Everyone can spot it in other people's copy. Almost nobody can spot it in their own. Kristin walks through the tells, the copy that deserves word-by-word scrutiny, and the $1,000 lumber disaster that inspired her AI Slop Detector.
If you use AI to write your emails, captions, or sales pages and still want them to sound like you, this one's for you. You'll walk away knowing exactly which tells to hunt for, where to spend your editing energy, and how to train your AI to cut the slop before it ever reaches you.
In this episode:
• The unhinged check-in, with shingles makeup questions, a bitey Goldendoodle, Joyce's BTS homework, and Kinsey getting called out for not being unhinged enough
• Her AI Era® is officially a registered trademark
• What AI slop actually is, and why you can see it in everyone's content but your own
• The tells hiding in plain sight, from the em dash pile-up to "honestly," "quietly," "genuinely," the number 47, and why it's always Tuesday
• Why "it's not X, it's Y" negation framing works against you in sales copy
• The copy hierarchy, meaning which content gets word-by-word scrutiny (emails, homepage, sales pages) and which doesn't
• Design slop, and why every AI-built website looks the same until you iterate with mood boards and screenshots
• How pitting Claude and ChatGPT against each other gets you a better draft
Chapters:
00:00 — Her AI Era intro
00:05 — Welcome our first guest, pod mom Kristin Lawton
01:11 — Meet Kristin, Chief Brand Mixologist at District Brand Bar
02:28 — Unhinged check-in, shingles makeup and a bitey Goldendoodle
04:58 — Joyce's BTS homework and Kinsey's summit setup
08:22 — Her AI Era is officially trademarked
08:46 — What is AI slop?
11:15 — The em dash, "honestly," and "quietly"
13:08 — How to use AI without the slop
16:34 — The copy hierarchy and slop in your ideas
20:04 — The AI Slop Detector and the $1,000 lumber disaster
24:59 — "It's not X, it's Y" and why negation framing backfires
27:50 — Why AI loves the number 47 and Tuesdays
28:59 — Design slop and why every AI website looks the same
33:10 — Why AI writes your emails worse
34:02 — Pitting Claude and ChatGPT against each other
36:06 — The word "genuinely"
37:43 — Kristin's 11 AI tells video and where to get the Slop Detector
Find Kristin Lawton:
District Brand Bar: https://districtbrandbar.com
Instagram: @districtbrandbar
YouTube: https://youtube.com/@districtbrandbar
AI Slop Detector: https://menu.districtbrandbar.com/ai-slop-detector
11 AI Tells video: https://www.youtube.com/watch?v=tCq4ChYdbaE
---
🎁 GRAB OUR FREE STUFF
The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business.
→ Get the playbook: https://skillsplaybook.com
---
✨ COME NERD OUT WITH US
Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot.
→ Join the club: https://heraiclub.co/
---
🎙 THE SHOW
New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.
Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub
---
The Her AI Era Summit is happening October 12–16 🙌
→ Join the waitlist: https://heraierasummit.com
Podcast edited and managed by Pamela Krista
Nobody Wins the Claude vs ChatGPT Fight. We Use Both.
Everyone wants us to pick a side. We're not going to.
This is the honest breakdown of Claude versus ChatGPT, where we each started, why so many people made the switch this spring, and what we actually reach for now depending on the task. Joyce broke up with ChatGPT and crawled back. Kinsey is up Fable's butt. And somewhere in the middle is the real answer, which is that the tools are closer than ever and the smartest move is knowing when to use each.
If you keep hearing you should quit one and commit to the other, this one's for you. You'll walk away knowing how to choose if you only want one tool, when speed beats strategy, why Claude still wins on design, and how to keep your business moving the week your AI decides to lose its mind.
In this episode:
Chapters:
00:00 — The Unhinged Check-In
00:21 — Kinsey had Claude analyze launch numbers for the Ellen Yin interview
01:29 — Eyebrow lamination and eyelash perm horror stories
02:47 — Joyce asked ChatGPT to list her unhinged questions
03:33 — Using ChatGPT as an expert car seat shopper
04:18 — Claude Browser reading community comments
05:02 — Trip planning with AI: Iceland camping and tomato farms
06:14 — Claude vs ChatGPT: Why we use both
06:48 — From ChatGPT girlies to the switch to Claude
08:08 — Joyce's breakup with ChatGPT and going back
09:01 — Custom GPTs vs skills, projects, and connectors
10:01 — Why Joyce uses Chat for speed and Claude for strategy
11:25 — What Kinsey uses each tool for
15:08 — Claude for analysis, designing, and the Fables model
16:21 — ChatGPT's GitHub connection for website updates
18:03 — When AI tools act weird and keeping a shared source of truth
19:39 — Airtable as an external brain + AI ecosystem training
20:38 — Pricing, summer slacking, and AI girl math
22:21 — The answer: it's not Chat vs Claude, it's both
23:03 — Dog adoption phone call interruption
24:31 — Pitting your AI tools against each other
26:24 — Final advice and wrap-up
---
🎁 GRAB OUR FREE STUFF
The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business.
→ Get the playbook: https://skillsplaybook.com
---
✨ COME NERD OUT WITH US
Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot.
→ Join the club: https://heraiclub.co/
---
🎙 THE SHOW
New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.
Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub
---
The Her AI Era Summit is happening October 12–16 🙌
→ Join the waitlist: https://heraierasummit.com
Podcast edited and managed by Pamela Krista
Five women entrepreneurs on what they're building with Claude right now, recorded live at our AI Systems Showcase.
No frameworks, no theory. We asked one question — what's your favorite thing AI is doing in your business right now — and got five completely different answers, from a Kajabi connector quietly rewriting 600 old blog posts to an artifact that throws confetti when someone rejects you.
In this episode:
Chapters:
"I feel much better about being rejected when I get confetti on the back end." — Dr. Michelle Mazer
Find the panelists:
Tools mentioned: Claude · ChatGPT · Kit · Kajabi · Gamma · Notion · Airtable · Google Analytics · Whisper Flow · Vimeo · Heartbeat
One thing before you go: the Her AI Era Summit is October 12–16. Free tickets, plus an all-access pass that's discounted before it starts. Get on the list.
Full show notes and links: herai.co/podcast
Come find us: Her AI Club · @heraiclub
Listen anywhere: Apple Podcasts · Spotify · Amazon Music
New episodes every Monday.
---
🎁 GRAB OUR FREE STUFF
The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business.
→ Get the playbook: https://skillsplaybook.com
---
✨ COME NERD OUT WITH US
Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot.
→ Join the club: https://heraiclub.co/
---
🎙 THE SHOW
New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.
Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub
---
The Her AI Era Summit is happening October 12–16 🙌
→ Join the waitlist: https://heraierasummit.com
Podcast edited and managed by Pamela Krista
We ran a 29-speaker virtual event this summer, and Claude and Airtable did most of the back-end work.
Joyce watched the whole build happen from the outside and still had questions, so this one is her interviewing Kinsey about it — what got built first, what broke in the middle, and where the hours went.
In this episode:
Chapters:
"This is the new 'I walked 50 miles in the snow with no shoes on' — it's 'I wrote college papers at 2:00 AM with no ChatGPT.'" — Joyce
Tools mentioned: Airtable · Claude · ChatGPT · Kit · Canva · ThriveCart · Dropbox · bunny.net · Make · Heartbeat
One thing before you go: the Her AI Era Summit is October 12–16. Free tickets, plus an all-access pass that's discounted before it starts. Get on the list.
Full show notes and links: herai.co/podcast
Come find us: Her AI Club · @heraiclub
Listen anywhere: Apple Podcasts · Spotify · Amazon Music
New episodes every Monday.
---
🎁 GRAB OUR FREE STUFF
The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business.
→ Get the playbook: https://skillsplaybook.com
---
✨ COME NERD OUT WITH US
Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot.
→ Join the club: https://heraiclub.co/
---
🎙 THE SHOW
New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.
Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub
---
The Her AI Era Summit is happening October 12–16 🙌
→ Join the waitlist: https://heraierasummit.com
Podcast edited and managed by Pamela Krista
Everyone Warned Us About Business Partnerships. We Merged Anyway.
Two women running AI businesses got put in the same networking pod. Two years later, we'd merged into one company.
This is the origin story of Her AI Club — how a calligraphy business and a six-month rock climbing trip through Asia both somehow ended in AI, why we merged instead of staying friendly competitors, and the week we each quietly wondered what we'd get to keep for ourselves.
In this episode:
Chapters:
"I don't try to keep up with it." — Joyce, on running an AI business in an industry that changes every week
What we're going to go try this week:
One thing before you go: the Her AI Era Summit is October 12–16, and it's the event this whole show came out of. Save your seat here.
Full show notes and links: herai.co/podcast
Come find us: Her AI Club · @heraiclub
Listen anywhere: Apple Podcasts · Spotify · Amazon Music
New episodes every Monday.
---
🎁 GRAB OUR FREE STUFF
The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business.
→ Get the playbook: https://skillsplaybook.com
---
✨ COME NERD OUT WITH US
Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot.
→ Join the club: https://heraiclub.co/
---
🎙 THE SHOW
New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.
Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub
---
The Her AI Era Summit is happening October 12–16 🙌
→ Join the waitlist: https://heraierasummit.com
Podcast edited and managed by Pamela Krista
Meet Kinsey and Joyce: co-founders of Her AI Club™, hosts of the Her AI Era Summit, and two entrepreneurs smack in the middle of merging their businesses into one — with AI running through all of it.
In two minutes, you'll get the vibe: open books, unhinged AI confessions, and the kind of nerding out that usually only happens in the group chat.
First episodes drop Monday, August 10. Follow now so they land in your feed.
---
🎁 GRAB OUR FREE STUFF
The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business.
→ Get the playbook: https://skillsplaybook.com
---
✨ COME NERD OUT WITH US
Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot.
→ Join the club: https://heraiclub.co/
---
🎙 THE SHOW
New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.
Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub
---
The Her AI Era Summit is happening October 12–16 🙌
→ Join the waitlist: https://heraierasummit.com
Podcast edited and managed by Pamela Krista
From the publisher's feed
Two women entrepreneurs. Two businesses mid-merge into one. And AI wired through every piece of it.
Kinsey Soderberg and Joyce Hamilton are the co-founders of Her AI Club™ and hosts of the…