Her AI Era Podcast

Frozen like a deer in headlights, or 12 hours deep in a weekend vibe-coding rabbit hole? Same root cause.

Mindset and identity expert Mindi Huebner, the Subconscious Success Alchemist and a Her AI Era Summit speaker, joins Kinsey to talk about the real reason AI feels so overwhelming. They get into why women have a more complicated relationship with AI than men, how to flip it into empowerment and wealth, and Mindi's framework for naming your season of business so every shiny new tool stops trying to lead.

If you're a woman founder who feels behind on AI, or who keeps building tools she never uses, this one's for you. You'll leave knowing what season you're in, how to pick seasonal identity anchors that guide your decisions, and how to put a pin in the rest without guilt or FOMO. Plus, Mindi has an exclusive gift just for podcast listeners.

In this episode:

• The unhinged check-in, where Mindi feeds her AI her human design, birth chart, and INFJ results, and Kinsey runs the Her AI Club membership itself through human design
• Why women adopt AI more slowly than men, and the "is this cheating?" guilt behind it
• The table of seven-figure founders who were caught justifying using AI at all
• How Kinsey went from around $50K a year to $120K as a one-woman show by embracing AI
• The seasons of business (growth, visibility, launch, nurture, maintenance, refinement) and why dragging last season's identity into this one leaves you paralyzed
• Seasonal identity anchors like simplicity, spaciousness, and consistency, plus how to decide the evidence that you're living them
• "Everything matters, but everything can't lead," and the permission slip to put a pin in shiny new tools
• A peek at Mindi's Her AI Era Summit sessions, the Day 1 burnout book ritual and the Day 5 "Your 24 Karat AI Era" sendoff

Chapters:

00:05 — Welcome Mindi Huebner

00:48 — Meet Mindi, the Subconscious Success Alchemist

02:30 — Unhinged check-in, feeding AI your astro girly goodies

05:26 — Kinsey runs the Her AI Club through human design

06:52 — Pitting Claude and ChatGPT against each other

08:18 — Why women have a complicated relationship with AI

10:24 — The table of 7-figure women justifying AI 13:14 — Flipping the script, AI as empowerment and wealth

14:23 — Kinsey's $120K one-woman-show year

15:20 — AI overwhelm, deer in headlights or rabbit holes

17:10 — What season of business are you in? 

19:47 — Why your old identity leaves you paralyzed

23:41 — Seasonal identity anchors 28:02 — Putting a pin in it, without guilt or FOMO

30:31 — Summit preview, the burnout book ritual and the Idea Park build

33:59 — Day 5, Your 24 Karat AI Era

38:27 — Mindi's exclusive gift for podcast listeners

Find Mindi Huebner:

Wensite: https://mindihuebner.com

Instagram: @mindihuebner (DM "I listened to the podcast with Kinsey" for the super secret special listener-only gift)

LinkedIn: https://linkedin.com/in/mindihuebner/

CEO Identity Quiz: https://mindihuebner.com/ceoquiz

---

🎁 GRAB OUR FREE STUFF

The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business. 

→ Get the playbook: https://skillsplaybook.com

---

✨ COME NERD OUT WITH US

Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot. 

→ Join the club: https://heraiclub.co/

---

🎙 THE SHOW

New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.

Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub

---

The Her AI Era Summit is happening October 12–16  🙌

→ Join the waitlist: https://heraierasummit.com

Podcast edited and managed by Pamela Krista

What AI Slop Is and How to Catch It in Your Own Content

Our first-ever guest is here, and she's literally our pod mom.

Kristin Lawton, Chief Brand Mixologist at District Brand Bar, joins Kinsey and Joyce to break down AI slop: the words, phrases, and sentence structures AI repeats in everyone's content. Everyone can spot it in other people's copy. Almost nobody can spot it in their own. Kristin walks through the tells, the copy that deserves word-by-word scrutiny, and the $1,000 lumber disaster that inspired her AI Slop Detector.

If you use AI to write your emails, captions, or sales pages and still want them to sound like you, this one's for you. You'll walk away knowing exactly which tells to hunt for, where to spend your editing energy, and how to train your AI to cut the slop before it ever reaches you.

In this episode:

• The unhinged check-in, with shingles makeup questions, a bitey Goldendoodle, Joyce's BTS homework, and Kinsey getting called out for not being unhinged enough
• Her AI Era® is officially a registered trademark
• What AI slop actually is, and why you can see it in everyone's content but your own
• The tells hiding in plain sight, from the em dash pile-up to "honestly," "quietly," "genuinely," the number 47, and why it's always Tuesday
• Why "it's not X, it's Y" negation framing works against you in sales copy
• The copy hierarchy, meaning which content gets word-by-word scrutiny (emails, homepage, sales pages) and which doesn't
• Design slop, and why every AI-built website looks the same until you iterate with mood boards and screenshots
• How pitting Claude and ChatGPT against each other gets you a better draft

Chapters:
00:00 — Her AI Era intro
00:05 — Welcome our first guest, pod mom Kristin Lawton
01:11 — Meet Kristin, Chief Brand Mixologist at District Brand Bar
02:28 — Unhinged check-in, shingles makeup and a bitey Goldendoodle
04:58 — Joyce's BTS homework and Kinsey's summit setup
08:22 — Her AI Era is officially trademarked
08:46 — What is AI slop?
11:15 — The em dash, "honestly," and "quietly"
13:08 — How to use AI without the slop
16:34 — The copy hierarchy and slop in your ideas
20:04 — The AI Slop Detector and the $1,000 lumber disaster
24:59 — "It's not X, it's Y" and why negation framing backfires
27:50 — Why AI loves the number 47 and Tuesdays
28:59 — Design slop and why every AI website looks the same
33:10 — Why AI writes your emails worse
34:02 — Pitting Claude and ChatGPT against each other
36:06 — The word "genuinely"
37:43 — Kristin's 11 AI tells video and where to get the Slop Detector

Find Kristin Lawton:

District Brand Bar: https://districtbrandbar.com
Instagram: @districtbrandbar
YouTube: https://youtube.com/@districtbrandbar
AI Slop Detector: https://menu.districtbrandbar.com/ai-slop-detector
11 AI Tells video: https://www.youtube.com/watch?v=tCq4ChYdbaE

---

🎁 GRAB OUR FREE STUFF

The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business. 

→ Get the playbook: https://skillsplaybook.com

---

✨ COME NERD OUT WITH US

Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot. 

→ Join the club: https://heraiclub.co/

---

🎙 THE SHOW

New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.

Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub

---

The Her AI Era Summit is happening October 12–16  🙌

→ Join the waitlist: https://heraierasummit.com

Podcast edited and managed by Pamela Krista

Nobody Wins the Claude vs ChatGPT Fight. We Use Both.

Everyone wants us to pick a side. We're not going to.

This is the honest breakdown of Claude versus ChatGPT, where we each started, why so many people made the switch this spring, and what we actually reach for now depending on the task. Joyce broke up with ChatGPT and crawled back. Kinsey is up Fable's butt. And somewhere in the middle is the real answer, which is that the tools are closer than ever and the smartest move is knowing when to use each.

If you keep hearing you should quit one and commit to the other, this one's for you. You'll walk away knowing how to choose if you only want one tool, when speed beats strategy, why Claude still wins on design, and how to keep your business moving the week your AI decides to lose its mind.

In this episode:

• The unhinged check-in, where Kinsey connected Stripe and Kit to Claude and had it break down the numbers from their first two Her AI Club launches
• Where we both started, ChatGPT girlies until spring 2025, and what kicked off the great switch to Claude
• Why the two tools are basically at feature parity now, with skills, projects, and connectors on both sides
• The one rule for choosing if you only want to use one, pick the tool that has the longest history with you
• What Joyce uses Chat for, speed, content, and voice, versus what she keeps Claude for, strategy and the Chrome connector
• Why Claude still wins on design, and the trick of starting a design in Claude and finishing it in ChatGPT
• The GitHub move that lets ChatGPT update a live website in seconds
• How to keep working when a tool goes wonky mid-launch, and why an external brain in Google Docs or Airtable is your insurance
• Pitting your two tools against each other to get a better answer

Chapters:

00:00 — The Unhinged Check-In
00:21 — Kinsey had Claude analyze launch numbers for the Ellen Yin interview
01:29 — Eyebrow lamination and eyelash perm horror stories
02:47 — Joyce asked ChatGPT to list her unhinged questions
03:33 — Using ChatGPT as an expert car seat shopper
04:18 — Claude Browser reading community comments
05:02 — Trip planning with AI: Iceland camping and tomato farms
06:14 — Claude vs ChatGPT: Why we use both
06:48 — From ChatGPT girlies to the switch to Claude
08:08 — Joyce's breakup with ChatGPT and going back
09:01 — Custom GPTs vs skills, projects, and connectors
10:01 — Why Joyce uses Chat for speed and Claude for strategy
11:25 — What Kinsey uses each tool for
15:08 — Claude for analysis, designing, and the Fables model
16:21 — ChatGPT's GitHub connection for website updates
18:03 — When AI tools act weird and keeping a shared source of truth
19:39 — Airtable as an external brain + AI ecosystem training
20:38 — Pricing, summer slacking, and AI girl math
22:21 — The answer: it's not Chat vs Claude, it's both
23:03 — Dog adoption phone call interruption
24:31 — Pitting your AI tools against each other
26:24 — Final advice and wrap-up

---

🎁 GRAB OUR FREE STUFF

The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business. 

→ Get the playbook: https://skillsplaybook.com

---

✨ COME NERD OUT WITH US

Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot. 

→ Join the club: https://heraiclub.co/

---

🎙 THE SHOW

New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.

Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub

---

The Her AI Era Summit is happening October 12–16  🙌

→ Join the waitlist: https://heraierasummit.com

Podcast edited and managed by Pamela Krista

Five women entrepreneurs on what they're building with Claude right now, recorded live at our AI Systems Showcase.

No frameworks, no theory. We asked one question — what's your favorite thing AI is doing in your business right now — and got five completely different answers, from a Kajabi connector quietly rewriting 600 old blog posts to an artifact that throws confetti when someone rejects you.

In this episode:

• Dr. Michelle Mazer on using the Kit connector to see who's been reading her sales page, then starting a conversation instead of a broadcast
• Holly Haynes on Principal Paige, the onboarding skill that audits a new student's marketing plan, plus the Kajabi connector updating her back catalog of 600 podcast blog posts
• Carly Clark Zimmer on building her first scalable program without losing the depth that makes her work land
• Blessing Richardson on building an AI operating system out of a folder, so nothing breaks when a model does — plus reverse-engineering your zone of genius into a testable skill
• Nada Salvatori on using AI as an interviewer to pull details out of stories she's told so many times she's stopped hearing them
• Favorite Claude artifacts, including a revenue goal calculator, a trip dashboard, a family reunion app, and a rejection collection

Chapters:

• 00:00 — What this episode is
• 00:33 — Meet the women behind the systems
• 01:44 — Michelle Mazer: the Moxie Marketing Suite
• 02:45 — Using the Kit connector to find who's ready before they raise their hand
• 06:12 — Reading your own email performance with the same connector
• 07:20 — Holly Haynes: Principal Paige and the onboarding wow moment
• 09:30 — The Kajabi connector updating 600 old blog posts
• 10:32 — Claude Browser and Google Analytics
• 12:20 — Carly Clark Zimmer: scaling without losing the personal touch
• 14:50 — The Friday client digest she's building next
• 17:30 — Blessing Richardson: an AI operating system that's just a folder
• 19:00 — Brain dump to finished slide deck in 30 minutes
• 20:30 — Using the browser to fill out forms and test your own automations
• 22:30 — Reverse-engineering your zone of genius into a skill you can test
• 23:50 — The daily unsubscribe task
• 24:30 — What happens when your clients answer your intake form with AI
• 26:20 — Nada Salvatori: client projects and getting to work faster
• 27:50 — Using AI as a ghostwriter and an interviewer for a book
• 32:10 — Why some people are moving back to ChatGPT
• 34:40 — Favorite Claude artifact use cases
• 37:10 — The Rejection Collection, and confetti for getting turned down
• 40:20 — Marcy's family reunion app
• 45:10 — If you're new and Claude feels intimidating, start here

"I feel much better about being rejected when I get confetti on the back end." — Dr. Michelle Mazer

Find the panelists:

• Dr. Michelle Mazur — messaging and marketing strategist, founder of the Expert Up Club and creator of the Moxie Marketing Suite. drmichellemazur.com · @drmichellemazur
• Holly Haynes — business strategist, host of the Crush the Rush podcast, founder of Anti-Social School. hollymariehaynes.com · @thehollymariehaynes
• Carly Clark Zimmer — behavioral change and identity coach for high-performing women. carlyclarkzimmer.com · @carlyclarkzimmer
• Blessing Richardson — engineer, AI strategist, and educator, founder of Sayla. sayla.co
• Nata Salvatori — business coach, fractional COO, and founder of Accidental CEO. accidentalceo.co · @accidentalceo.co

Tools mentioned: Claude · ChatGPT · Kit · Kajabi · Gamma · Notion · Airtable · Google Analytics · Whisper Flow · Vimeo · Heartbeat

One thing before you go: the Her AI Era Summit is October 12–16. Free tickets, plus an all-access pass that's discounted before it starts. Get on the list.

Full show notes and links: herai.co/podcast

Come find us: Her AI Club · @heraiclub

Listen anywhere: Apple Podcasts · Spotify · Amazon Music

New episodes every Monday.

---

🎁 GRAB OUR FREE STUFF

The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business. 

→ Get the playbook: https://skillsplaybook.com

---

✨ COME NERD OUT WITH US

Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot. 

→ Join the club: https://heraiclub.co/

---

🎙 THE SHOW

New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.

Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub

---

The Her AI Era Summit is happening October 12–16  🙌

→ Join the waitlist: https://heraierasummit.com

Podcast edited and managed by Pamela Krista

We ran a 29-speaker virtual event this summer, and Claude and Airtable did most of the back-end work.

Joyce watched the whole build happen from the outside and still had questions, so this one is her interviewing Kinsey about it — what got built first, what broke in the middle, and where the hours went.

In this episode:

• Why the build started with an Airtable database instead of a landing page, and what actually goes in one
• How Claude read every speaker application and curated a 29-person lineup in five minutes
• The thing Claude got wrong, and why human review still matters
• How Claude and Canva produced almost 60 speaker graphics with no copy-pasting
• What happened when Claude had a rough week mid-build, and why an external source of truth saved it
• The sales page math: roughly 12 hours last year, about 2 hours this year for all of them
• The full video pipeline — Dropbox to Make to bunny.net to Airtable

Chapters:

• 00:00 — The Unhinged Check-In
• 00:18 — Something attacked Kinsey's apple tree, so she asked ChatGPT
• 01:21 — Joyce asked ChatGPT to list the unhinged things she's asked it
• 03:20 — What we built: the AI Systems Showcase
• 04:36 — Why we started with a database instead of a landing page
• 06:30 — The Airtable connector, and what changed since last year
• 10:32 — What's actually inside an Airtable brain
• 13:00 — Why a source of truth beats a very long chat
• 13:40 — When Claude had a rough patch, and ChatGPT picked up the slack
• 17:14 — 29 speakers: how Claude curated the lineup in five minutes
• 21:22 — Where Claude got it wrong, and why human review still matters
• 23:04 — Speaker emails, custom fields, and the Kit connector
• 28:08 — Claude plus Canva: almost 60 speaker graphics, no copy-pasting
• 32:37 — The sales page: 12 hours last year, 2 hours this year
• 37:24 — Custom attendee trackers and why we build them
• 42:03 — The video pipeline: Dropbox, Make, and bunny.net
• 46:40 — What we're carrying into the October Summit
• 49:46 — Free tickets, the all-access pass, and the waitlist

"This is the new 'I walked 50 miles in the snow with no shoes on' — it's 'I wrote college papers at 2:00 AM with no ChatGPT.'" — Joyce

Tools mentioned: Airtable · Claude · ChatGPT · Kit · Canva · ThriveCart · Dropbox · bunny.net · Make · Heartbeat

One thing before you go: the Her AI Era Summit is October 12–16. Free tickets, plus an all-access pass that's discounted before it starts. Get on the list.

Full show notes and links: herai.co/podcast

Come find us: Her AI Club · @heraiclub

Listen anywhere: Apple Podcasts · Spotify · Amazon Music

New episodes every Monday.

---

🎁 GRAB OUR FREE STUFF

The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business. 

→ Get the playbook: https://skillsplaybook.com

---

✨ COME NERD OUT WITH US

Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot. 

→ Join the club: https://heraiclub.co/

---

🎙 THE SHOW

New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.

Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub

---

The Her AI Era Summit is happening October 12–16  🙌

→ Join the waitlist: https://heraierasummit.com

Podcast edited and managed by Pamela Krista

Everyone Warned Us About Business Partnerships. We Merged Anyway.

Two women running AI businesses got put in the same networking pod. Two years later, we'd merged into one company.

This is the origin story of Her AI Club — how a calligraphy business and a six-month rock climbing trip through Asia both somehow ended in AI, why we merged instead of staying friendly competitors, and the week we each quietly wondered what we'd get to keep for ourselves.

In this episode:

• How two very different roads led to the same place: a Palo Alto tech job that became calligraphy that became Amazon paper planners, and a ski town that became Asia that became an accidental first client
• Why we merged two AI businesses instead of staying in our own lanes, including the honest part nobody puts in the announcement post
• How custom GPTs turned into Builder Skills, and why 20-page prompt packs never worked
• How to keep up with AI when the tools change weekly — Joyce's answer is that she doesn't try
• Where AI is headed, and why we think the answer is being decided right now

Chapters:

• 00:00 — Welcome and the Unhinged Check-In
• 00:30 — Kinsey had ChatGPT vet a podcast host before saying yes
• 01:45 — Joyce got free BTS tickets, so ChatGPT wrote her a study guide
• 04:55 — Joyce's story: calligraphy, tech dude bros, and a warehouse in Florida
• 09:15 — Why she wanted to bring AI back to her community
• 11:20 — Custom GPTs, 20-page prompt packs, and what changed
• 13:00 — How custom GPTs became Builder Skills
• 15:50 — Kinsey's story: a ski town, six months in Asia, an accidental first client
• 17:55 — The Amy Porterfield problem and how Authentic AI got its name
• 21:50 — How we met: the pod nobody should have put together
• 23:40 — The 2025 Summit and our first collaboration
• 28:45 — "Okay, I have a crazy idea"
• 29:45 — The part where we each wanted to keep something for ourselves
• 30:50 — Everyone warned us about business partnerships
• 32:35 — How Joyce keeps up with AI (she doesn't)
• 33:45 — Where AI is headed, and who gets to decide
• 37:40 — What we're going to go try this week

"I don't try to keep up with it." — Joyce, on running an AI business in an industry that changes every week

What we're going to go try this week:

• Kinsey — wiring a podcast player widget to an RSS feed, then teaching a bot inside it to recommend the right episode
• Joyce — turning her ChatGPT BTS study guide into a gamified Claude dashboard, with Easter eggs

One thing before you go: the Her AI Era Summit is October 12–16, and it's the event this whole show came out of. Save your seat here.

Full show notes and links: herai.co/podcast

Come find us: Her AI Club · @heraiclub

Listen anywhere: Apple Podcasts · Spotify · Amazon Music

New episodes every Monday.

---

🎁 GRAB OUR FREE STUFF

The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business. 

→ Get the playbook: https://skillsplaybook.com

---

✨ COME NERD OUT WITH US

Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot. 

→ Join the club: https://heraiclub.co/

---

🎙 THE SHOW

New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.

Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub

---

The Her AI Era Summit is happening October 12–16  🙌

→ Join the waitlist: https://heraierasummit.com

Podcast edited and managed by Pamela Krista

Meet Kinsey and Joyce: co-founders of Her AI Club™, hosts of the Her AI Era Summit, and two entrepreneurs smack in the middle of merging their businesses into one — with AI running through all of it.

In two minutes, you'll get the vibe: open books, unhinged AI confessions, and the kind of nerding out that usually only happens in the group chat.

First episodes drop Monday, August 10. Follow now so they land in your feed.

---

🎁 GRAB OUR FREE STUFF

The Claude Skills Playbook — our personalized playbook that shows you exactly which Claude Skills would save you the most time in your business. 

→ Get the playbook: https://skillsplaybook.com

---

✨ COME NERD OUT WITH US

Her AI Club™ is where women entrepreneurs go deeper with AI — together. Skills, templates, live calls, and 300+ women who get why you were up at 11pm building a bot. 

→ Join the club: https://heraiclub.co/

---

🎙 THE SHOW

New episodes every Monday. Follow so they land in your feed, and if this one made you laugh or gave you something to try, a rating helps more women find us.

Connect with us:
Kinsey → follow on instagram: @ai.kinsey | @authenticai.co
Joyce → follow on instagram: @ai.joycechristine | @heraiclub

---

The Her AI Era Summit is happening October 12–16  🙌

→ Join the waitlist: https://heraierasummit.com

Podcast edited and managed by Pamela Krista