Community First: Data-driven, not data-bound.

In this new Her Business Playbook interview, Lisa Gutierrez, CEO of Dos Hermanos, teaches how the strongest brands grow by pairing insight with instinct, and by staying deeply rooted in the communities they serve.

Lisa breaks down how Dos Hermanos has become one of the fastest growing inner city-based businesses in the U.S.by 1) Letting data guide the what 2) Letting values guide the how and 3) Investing deeply in community as a place to gather, connect, and belong.

The strongest brands don’t just serve customers, they serve people.

Episode Topic Markers:

[00:44] Introduction of Lisa Gutierrez

[01:46] Early Influences and Personal Branding

[04:47] The Founding Leap of Faith

[08:04] The Turning Point (Service vs. Profit)

[11:21] Brand Persona and "Growing with Soul" [16:44] Modern Marketing and Digital Presence.

[20:56] Team Dynamics and Leadership:

[25:13] Being Data-Driven but Not Data-Bound

[30:46] Fumbles and Recoveries:

[33:57] Future Outlook and Legacy

The Her Business Play Podcast shares strategies from female-founded and led brands. New episodes drop on Tuesdays. Presented by the Columbus Chamber of Commerce.

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Lisa Ingram, CEO & Board Chair of White Castle, the world’s first fast food hamburger chain, provides a “masterclass” on how to create memorable moments to scale a brand with impact. She emphasizes the importance of getting on the same page with your CEO, using a checklist to test and evaluate unique ideas, and getting loyal customers involved in the process. This episode is perfect for: Founders, corporate leaders, and brand builders looking to scale smart. Listeners will hear Lisa discuss: How to scale a business without losing brand authenticity; The role of memorable brand moments in driving loyalty and growth; Leading with values in a multi-generational, family-owned organization; Navigating leadership as a woman at the helm of a nationally recognized brand; and Insights into Lisa's morning routine and biggest pet peeves.

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New episodes of Her Business Playbook drops each Tuesday. Be sure to follow us so you never miss an episode!

Presenting sponsor: Columbus [Ohio] Chamber of Commerce

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Her Business Playbook shares strategies for growing winning brands.

Guest interviews showcase Game Changers, entrepreneurs, corporate leaders and coaches, who discuss career journeys, the X's and O's of brand marketing and leadership tips to help you make bold moves with purpose, creativity and consistency. Each episode covers the wins, the losses, the pivots, the fumbles and the recoveries that make brand marketing both challenging and worth it. If you're growing or reinventing a personal or enterprise brand, this is your place to get connected, informed and inspired!

Listen and watch the full episodes now by visiting Her Business Playbook on YouTube.

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