The Future of Water

Herc, Sunbelt, and United: How Recent M&A Is Reshaping the Water Equipment Rental Market


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In Episode 114 of The Future of Water podcast, host Reese Tisdale is joined by Bluefield Research Senior Analyst Ethan Edwards for a deep dive into the water landscape, focusing on the evolving role of the equipment rental sector. The conversation centers on the competitive dynamics among major rental companies such as Herc, Sunbelt, and United Rentals, with a spotlight on Herc’s recent US$5.3 billion acquisition of H&E Equipment Services.

Ethan breaks down the impact of this deal, positioning Herc as the third-largest equipment rental company in North America. He also discusses how original equipment manufacturers rely on rental firms to distribute pumps, dewatering systems, and trench safety solutions, particularly as municipalities and industries adopt asset-light models. He highlights that rental companies are an essential channel for water equipment, especially in sectors like mining, construction, and oil & gas.

Key Takeaways:

  • The Water Connection: Rental companies are not just providing equipment—they're offering full-service dewatering and treatment solutions, competing directly with specialized water service providers.
  • Consolidation Trends: With companies like United Rentals and Sunbelt expanding through acquisitions, the rental sector is seeing increased consolidation.
  • Strategic Shifts: Pump manufacturers are increasingly relying on top rental companies for distribution, as exclusive supply agreements and co-branded deals help maintain steady demand and strengthen their market positions.
  • Looking Ahead: Ethan shares insights on how AI and connected worksites could further transform equipment rental strategies, particularly in water-related projects.
  • If you enjoy listening to The Future of Water Podcast, please tell a friend or colleague, and if you haven’t already, please click to follow this podcast wherever you listen.

    If you’d like to be informed of water market news, trends, perspectives and analysis from Bluefield Research, subscribe to Waterline, our weekly newsletter published each Wednesday.

    Related Research & Analysis:

    • Herc’s US$5.3B Acquisition: Reshaping the Water Rental Market Channel
    • ...more
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