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“Before you do anything related to marketing, you have to identify your ideal client.”

We've all heard this before, right? And maybe when some of you heard me say that, you rolled your eyes or you sighed, or maybe even you clicked off of this episode and you're not even hearing the rest of this.

The truth is we know it's important to know who your ideal client is so that you can better market and target your services, right? But why is it so dang hard to figure out? 

In today's episode, we're going to go beyond the basics and we are going to dig into specific, actionable, and simple steps you can take to identify your ideal client.

Episode Highlights:
02:19 – Why is it important to CLEARLY identify your ideal client?
10:18 – Figuring Our Your Ideal Client
11:46 – Step #1
16:07 – Step #2
24:03 – Take Action!


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Love to read while listening? Checkout the transcription of this episode here.