In this episode, Seraphine sits down with Elina Katsman. Elina is the co-owner of The Clothes Rak and she is a Mom, a lover of yoga, family and getting everything you want out of life! Elina lives in Kansas City, but her style and her customers are very international!
Starting a Fashion Line
Elina and her bestie Ember have different styles, but found themselves drawn to the same types of fashion, so their fashion line, The Clothes Rak , it's a unique blend of both of their influences.
Balancing Family and Business
Elina's husband manages all of the finances for her business and she relies on his business sense to help direct the company. This has served her business well and she loves having his input and she trusts his business advice.
Making Tough Fashion Choices
Covid definitely caused a pivot in the product lines that The Clothes Rak sells. They saw a shift in women wanting more loungewear and even athleisure wear because so much time was being spent at home.
Ecommerce Boom During Covid
With quarantine changing so much about our shopping habits, e-commerce has really benefitted from these changes. Everyone is now shopping online for clothes, shoes and even groceries and enjoying delivery to their door!
Try On Sessions
Elina and Ember have been able to personalize their shop in a very boutique kind of way by having fitting and try on sessions by appointment. This gives them the opportunity to hear what their customers want and to provide extra attention for their best customers.
Making Fashion Choices Make Sense
Elina likes to have some high end pieces in her wardrobe and she would rather spend more money on pieces that she wears and relies on everyday, because over the long haul, it actually costs less.
Covid Has Been Good for Business
Although, they were initially not well stocked with inventory when Covid hit, it's actually been good for their business. Putting more shoppers in the e-commerce world has broadened her customer base.
Future Plans Beyond Covid
Don't be surprised to see The Clothes Rak push more into a retail environment with pop up shops and even more trunk shows in the coming year! They will always enjoy their e-commerce customers too!
Connect with Elina:
https://theclothesrak.com
The Clothes Rak on Instagram
https://seraphiend.com
Seraphiend on Instagram