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The problem with a (personal) brand is it's an idea, a distillation of a concept that is interesting and attractive to a certain group of people for a certain period of time. But then you change, and you have to keep selling the same thing to a world that wants you to be what you were. So what do you do then? Well, that's when life really begins.
Wherein we explore the art of making a perfect cup of coffee—and why it ultimately doesn't matter. Art is an asymptote: a striving towards an impossible standard of excellence that you never actually reach but always makes you better.
Jeff and Kelton sat down with a glass of wine to wax philosophical about the creative process, the first season's most popular episodes, their personal favorites, and the fate of a second season. TL;DR – They don't know where they're going, but they know how to get there. Thanks for coming along for the ride.
In this final issue of our first season, Jeff shares more about his recent "retirement" announcement and hints at what's next. It turns out we are always retiring from something, outgrowing an old way of being and graduating to the next. This week, we explore how to end things well, what it looks like to create blank space for future work, and why endings are never really the end. We also hear some kind words from the audience, celebrating ten years worth of creative work together and bidding farewell to the old.
This week, as we prepare for our season finale, we have a bonus episode for you. Recently, while walking through the Art Institute in Chicago, I had a revelation. Observing the Picassos and Warhols and O'Keefes, I realized that art is not necessarily the final product. It is the process. The same might be said of our own work, as well.
With our work, we are all trying to answer an important question. And how we choose to answer it affects everything. Art, however, may not be about answering the question as much as learning to live well within the unknowns of what we do. In this issue, we talk about death, art museums, writer's block, and more. Where we end up just may surprise you.
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