In this episode of the Hey Joe Podcast, Joe sits down with a friend and industry partner, Duane Carey of IMPACT Marketing & Public Relations, a marketing agency that helps brands and businesses grow and thrive using best practices and lead generation. IMPACT is a full-service marketing department for hire with a wide breadth of services, but most notably, they specialize in pet care and health care businesses.

Join Duane and Joe as they discuss why investing in your marketing is not a "next step" or upgrade you can make, but a necessary and crucial piece of your business plan from day one. They dig into the various pieces that make up a successful marketing plan and share their experiences in this episode you won't want to miss!