In this episode of the Hey Joe Podcast, Joe sits down with a friend and industry partner, Duane Carey of IMPACT Marketing & Public Relations, a marketing agency that helps brands and businesses grow and thrive using best practices and lead generation. IMPACT is a full-service marketing department for hire with a wide breadth of services, but most notably, they specialize in pet care and health care businesses.

Join Duane and Joe as they discuss why investing in your marketing is not a "next step" or upgrade you can make, but a necessary and crucial piece of your business plan from day one. They dig into the various pieces that make up a successful marketing plan and share their experiences in this episode you won't want to miss!

In this podcast episode, we're shining a spotlight on friend and industry partner Pet Emergency Academy, an internationally recognized organization dedicated to educating pet owners and animal professionals in pet emergency response and first aid.

Renowned for their comprehensive virtual training programs, they offer a range of classes that cover everything from basic first aid and CPR techniques to advanced emergency care. The academy’s courses are designed by credentialed veterinary professionals who bring real-world experience and a deep understanding of animal health and safety to the course content.

Today, we’ll be joined by Amy D'Andrea, founder of Pet Emergency Academy and a credentialed veterinary technician with over 30 years of experience in animal care and education. She and Joe will dig into why certification is so important for any professional who works with pets, avenues for obtaining certification and how often, and many more related topics.

In this month's JZ10 coaching session, Joe Zuccarello talks all about competition!

What do you think of when you hear the word competition? Who is your competitor? How can you embrace your top competitor?

Tune in to find out!

You might remember a time when you could devote weeks to hiring a new employee. Stacks of applications to look through, phone and in-person interviews, and possibly even working interviews: these are now luxuries we can't afford. The new world moves fast, and you need to compress this process to mere days.

In this third episode of a four-part series, Joe Zuccarello explains why a slow, multi-step hiring process is no longer preferred and describes things you can do to stay competitive. Learn to run ahead of the pack and hire differently in the latest JZ10!

If you consistently find yourself short-staffed and scrambling to find replacements in this tight job market, a change of hiring strategy might be what you need, and it goes beyond rewriting your "help wanted" ads.

In this second episode of a four-part series, Joe Zuccarello explains why it's important to think of yourself as a talent scout: keeping an eye open for good candidates even when you're not looking to fill a position. If you want to stay ahead of the hiring crunch, you need to act proactively, not reactively. Learn to grow your business by recruiting differently in the latest JZ10!

In the final part of Employ Differently series, Joe Zuccarello reveals the secret to retaining employees and keeping your team interested and invested. This latest JZ10 will keep you competitive in the current business landscape, so tune in!

Does your day get out of control - every day? Are "surprises" the only constant in your daily schedule?

In this JZ10 Groomer Business Tip, ParagonPetSchool.com president Joe Zuccarello shares ways to get your schedule under control. Explore how rebooking, appointment windows and assigning time-outs can reduce the surprises that scuttle your schedule.

In this month's JZ10 coaching session, Paragon VP and pet business coach Joe Zuccarello talks about "How to Handle Bad reviews." This can be a tricky subject, but it is always important to remember that there is always a 'thing behind the thing!'

Customers say the darnedest things – but so do groomers! Clear communication is make or break.

Join Joe Zuccarello as he uncovers the secrets of speaking "customer" – staying on the same page is key! You'll get practical tips for communicating the function, form, and outcome of your grooming strategies. Plus, Joe offers some key conversational aids to keep your grooming goals clear. Talk the talk with the latest JZ10!

In this JZ10 coaching session, Joe Zuccarello helps you step outside your comfort zone to build your business. Offering extra services can boost your bottom line AND help your clients!