On today’s show I’m interviewing Lisa, host of The HGTV Show: Critical Listing in Canada. She’s one amazing lady. I just LOVE her energy. She is personable, energetic and incredibly knowledgeable about real estate and selling houses. If you guys haven’t seen her Youtube channel yet, definitely check it out. I loved the episode where she practices Chinese in the car with her husband. It’s adorable. She has some really fantastic things to say about her time on the show, how to target buyers and how to avoid common real estate sales mistakes. We also talked about renovations for selling, she had a great tip on working with contractors that’s very applicable even if you are not selling your home. She shared her biggest lesson about selling real estate from doing the HGTV Show: Critical Listing. She also shared 4 questions to ask to figure out your buyer’s lifestyle, and a real life scenario on how those 4 questions work. Which was totally mind-blowing and amazing. HERE ARE WHAT WE DISCUSSED ON THE SHOW TODAY HGTV Show: Critical Listing (here is Lisa’s bio on HGTV) How to plan out the timing for selling & buying The best way to reduce stress and minimize the risks during the sale When you are leaving money on the table and how to avoid it Lisa’s best tip for renovation that works for selling or living in your home Material selections for renovations for sale Current color trends Biggest lesson Lisa learned from doing this HGTV show How to attract the most amount of people, create urgencies for buyers to submit offers The importance about appealing to buyers’ lifestyles 4 questions to ask to figure out buyer’s lifestyle Turnkey homes v. fixer uppers How to really sell that lifestyle to your buyers Benefits v. Features Storytelling method of marketing Social media marketing in real estate Lifestyle marketing How pictures & videos can help you sell and connect you to the buyers Current real estate trends Generational selling Real life case study using the 4 questions Some behind the scene of the HGTV show Critical Listing #1 cause of a home doesn’t sell and how to change it