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Join us for part 2 of GoLidz manufacturing journey. Part 1 covered how the founder hit over 40M (forty million) TikTok views.
2:20 MVP (minimal viable product)
7:15 Failure is part of the process
10:30 Validate your product and process
11:05 Where to find GoLidz
12:10 No cost Manufacture Design Departments
14:05 Where to find freelance Engineers
My LinkedIn profile https://www.linkedin.com/in/davidjones214/
Join Bonnie Strominger, founder of GoLidz. She developed a CPG product that is going viral with ten's of millions of TikTok views. Joint us as she tells her origin story, how she creates content and how she made a market shift from B2B to D2C.
2:26 GoLidz origin story
9:05 Journey, launch 2012 into B2B with one local business.
11:55 Launch into e-commerce for B2B during COVID, smaller packaging.
13:20 Difficulty pivoting to consumer facing product, direct-to-consumer (D2C) vs. B2B.
19:10 Organic marketing approach.
20:42 Video reviews driving social traffic.
24:32 Making emotional connections to your consumer
29:30 End of episode
Starting a business is like skiing uphill, grueling and slow. Companies in the growth phase are like skiing downhill, things come faster and you may need to slow down before you crash into a tree and kill the business.Learn what to focus on in your business and when it is time to switch strategies. Outline:0:00 Overview2:40 Intro of Coach David Jones 3:16 Start of Episode4:04 Start-up Strategies13:00 Growth Phase Strategies 17:10 Marketing Strategy + Metrics19:04 Recap25:38 Offer for e-Learning platform: 52 Weekly training videos geared to get 15%-25% more profits. 90 Day money back guarantee!27:57 End of episodeDavid Jones LinkedIn: https://www.linkedin.com/in/davidjones214/
I cover the Pareto Principal, AKA the 80/20 Rule. This is everywhere in business. Learn how I used it to improve employee retention from 50% to 94%, increase GPM (Gross Profit Margin) from 10% to 40%, and how I had 1 recruiter do the work of 7.
Learn the value in creating distance between you and your competition. Find out how a small guy nearly doubles the sales of larger firms by creating his MDP.
First episode. Just explaining who I am and why I started this podcast. My mission is to help every small business reach their own vision of success.
From the publisher's feed
"Our mission is to help every small business owner in America reach their vision of success". Business owners learn the strategies that make the biggest impact on profit. Uncover the simple…