High Rise Podcast

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Our sister Grasshoppa is a professional joint roller, owner of Luxe Rolls and the Luxe Roll Bar. She has created a job out of nothing and has helped younger joint roller find ways to start their careers. She has been involved in the National Joint Rolling League for years and is the mama of the viral smokeable Baby Yoda. Hoppa is another example of a passionate plant consumer that created her own lane in this emerging market. We hope you enjoy her story!!

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Chase Sater is a the owner of Hashy.SO a start up developing tech for solventless extraction. Cultivation has seen its wave of automation via tech, with Hashy.SO Chase is bringing new digital data tracking with new hash making software and products. From macro to photography to bringing an idea to life, enjoy our podcast with Chase Sater.

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Bruno Rolls is a professional joint roller. For the past 5 years he has rolled for almost every major brand in the California community. This year he has been flown all over the world to roll his perfect joints at events and festivals. From growing up in the mecca of modern cannabis to building a team and traveling the world. Hear how Bruno created his own job in this new industry!

Make sure to check out his trip to the Mary Jane Berlin Festival on our channel!

https://www.youtube.com/watch?v=9d7B5sXn070&t=30s

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SHOP MERCH HERE: WWW.THEHIGHRISECO.COMDISCOUNT CODE: “YOUTUBE” FOR 20% OFF

Nam Tran is the founder of the Network Trade show, Blunts & Birdies and the Goodfellas Group. Getting shot up w/ stem cells from driving up and down the state Distro partnershipsCreating a trade show in a new industryFuture of Network ShowAction sports influence in cannabisGoing fast and big is gonna be struggleMainstream has to exist for craft to existMake an impact on your industry before the wrong people doNot all brands blow up from hype: Create value for your consumers and partnershipsCannabis operator golf meet upsDon't hoard your contactsPlanting seeds & playing the long gameCurrent state of the Emerald TriangleDo's & Don'ts of cannabis event producing

FOLLOW NAM’S PROJECTS HERE:IG: @network_show@bluntsnbirdies@thegoodfellasgroup

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Today's episode is with one of the leaders of current cannabis media. We've had the pleasure of running into Bill and Jeff on a weekly basis for the past 6 years in the CA canna community. We finally got a chance to sit down and hear the Beard Bros entire story from going from PA, to Florida cultivation, making their way out west and starting a media company out of necessity. Jeff and Bill are another example of passionate plant consumers who created their own jobs in this emerging industry. We hope you enjoy their story!

- How beard bros got to Cali

- Starting beard bros media

- Every brand is a media company

- Challenges navigating cannabis media

- Linkedin for canna

- Building a brand audience 

- Can’t say yes to everything

- Beard Bros brand/products

- Operating in multiple states

- Branding is re-investing in yourself

- Friday Sesh live

- Advertising the plant on social platforms

- Theres no ROI on cannabis marketing right now

- Future of beard bros

Check out Beardbros:

IG: @beardbrospharms 

www.beardbrospharms.com

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- Transbay Challenge Mendo

- Upcoming Canna Events

- Old Jack in the Box Commercials 

- Coors Light Ohtani Campaign

- Legally Betting on the presidential debates

- Restaurants tricking people on tinder

- Perception & Being drawn to shiny shit

- Working with Forever 21 and big box stores

- AI tools

Wussup ya'll! Today were gonna be scratching the iceberg of a gang of topics. We recorded this one before the debates and a few dates after the hawk tua went viral just for some context. In this podcast we gloss over brand perception, interesting marketing campaigns we have seen, upcoming canna events and at the end of the episode we share some AI tools we've found recently.

As always, THANK YOU for checking out the pod, we got the Beard Bro's stopping by next week to drop some knowledge on our heads. Have a great week!!

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Wussup ya'll! Today we're back chopping it up over an Indestreets hash hole.

And as usual, we are all over the place.

On todays agenda:

- Highrise current events 

- Our shoot with Alexis Nicole getting 2mill views

- Explosions around LA

- Streetwear folklore

- Bape allegedly selling knock offs of their own merch

- The Hundreds/ Crooks & Castles stories

- Mischief Agency's brilliant Andy Warhol flip

- Canna community current events

- Stiiizy lawsuit over marketing

- Raw going public

- Apple AI

- Tribe getting smart phones

THANK YOU FOR STOPPING BY TODAY 

KEEP PUSHING KEEP RISING!

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- New platforms & creators

- High powered collars

- Top 5 Highrise influences

- Spending huge marketing budgets vs sleeping on fans couches

- You are the funnel

- 5 reactions from a post (butchered)

- Uber show

- Richard Branson 

- Clipped

- Wizard Trees

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Erick Khan is currently one of biggest content creators in the cannabis community. Migrating from Texas to California, he’s worked with almost every brand in cannabis and shares how he created his own job in the cannabis industry.

Not needing good equipmentGetting around algorithms that hate canna contentWhat does Erick’s parents think of his careerBreaking the stigmaPine ParkImportance of contentHighrise originsErick’s early content inpsosTips and what to avoid growing you channelGetting into the LA communityCheck out Erick's channel:

https://www.youtube.com/channel/UCbHpVCZoezbtVPr7_qFInUA

Pine Park content houseTAP IN BELOW

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Thanks for stopping by this weeks episode! Today we chop it up about:

- Content creation vs. Content curation

- Content curation/management strategies

- Using YOUR personal experiences to make your content unique

- Cheap & effective guerrila marketing techniques

- MR. Weedy stories

- Quantity of followers over quality of followers

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