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Today's episode is with one of the leaders of current cannabis media. We've had the pleasure of running into Bill and Jeff on a weekly basis for the past 6 years in the CA canna community. We finally got a chance to sit down and hear the Beard Bros entire story from going from PA, to Florida cultivation, making their way out west and starting a media company out of necessity. Jeff and Bill are another example of passionate plant consumers who created their own jobs in this emerging industry. We hope you enjoy their story!
- How beard bros got to Cali
- Starting beard bros media
- Every brand is a media company
- Challenges navigating cannabis media
- Linkedin for canna
- Building a brand audience
- Can’t say yes to everything
- Beard Bros brand/products
- Operating in multiple states
- Branding is re-investing in yourself
- Friday Sesh live
- Advertising the plant on social platforms
- Theres no ROI on cannabis marketing right now
- Future of beard bros
Check out Beardbros:
IG: @beardbrospharms
www.beardbrospharms.com
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