High-Trust Business Podcast

Your book isn't just a one-time business card. It's a content goldmine you're probably not mining.

Betsey Vaughn joins me to talk about turning your book into multiple touchpoints that stay relevant all year long. She breaks down how to create what she calls micro-funnels, mini-campaigns built around your book's strongest points.

The strategy is simpler than you'd think. Pick 5 or 6 key points from your book. Record short videos or write emails that go deeper on each point. Release them as focused campaigns throughout the year, each with a clear call to action.

Betsey walks through exactly how to structure these campaigns and why they work better than generic newsletter content. Your prospects need months or years to become clients anyway. This gives them something valuable while they're deciding.

Show notes: https://mrstuartbell.com/podcasts/htb/109-amplify-your-message/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

Today on the Book More show, we're talking with JW Oliver, who recently wrote 'Rise of the Remote Workforce' and is the owner of insourcing company ZimWorx.com.

One of my favorite shows is having the opportunity to talk with the authors we've worked with, and as JW's just finished writing his book that walks people through the benefits of a global team, I wanted to get him on the show to share his story.

We had a great conversation about his organization, the work they do to help entrepreneurs source skilled staff, at typically 30% of the cost, and how the real benefit is the leverage and capability this creates, rather than merely the cost savings.

Something that is particularly timely given the current pandemic, as more companies are being forced to adapt to a remote way of working anyway.

We finished up talking about his book, and it's great to listen to his insights around how it came about, how he plans to use it, and the idea of framing a resource (your book) for a specific purpose.

Writing a book that addresses a single target audience, that carries people through the first few steps of their relationship with you is key. It gets readers to the point where you're more likely to have an informed conversation and creates something that amplifies your reach and impact.

I really enjoyed this chat with JW, and there's a lot you can take away as you think about starting more conversations with potential clients.

Learn more about J.W’s company at ZimWorx.com or get a copy of the book from GlobalTeamBook.com

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JW Oliver runs ZimWorx, helping entrepreneurs build global teams at roughly 30% of local costs. But what caught my attention wasn't the cost savings. It's how he's thinking about remote work capability.

His book 'Rise of the Remote Workforce' came out right as the pandemic forced everyone into remote work anyway. Perfect timing, but JW's approach to the book is what makes this conversation worth your time.

He built his book around a single target audience and designed it to move people through the first few steps of working with him. No generic advice. No trying to be everything to everyone. Just a focused resource that gets readers to the point where they're ready for an informed conversation.

You'll hear how he's using the book to amplify his reach and why he thinks about it as a relationship starter, not a sales tool. If you're thinking about how your book fits into your business development process, this conversation will give you some concrete ideas.

Show notes: https://mrstuartbell.com/podcasts/htb/108-jw-oliver/

About J.W Oliver: Website | LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Today on the Book More Show, I'm joined by Betsey Vaughn to talk about two of the first steps you should take to promote your book. It doesn't matter if your book is brand new, or something you've had for some time. The opportunity is in presenting it to people in a way that gives them value today.

It's a conversation that's come up several times in strategy calls over the summer, and this is the perfect chance to share these simple ideas of ways to spread the word.

So, in the show, we're going to look at the emails or letters you can send to those people who already know, like, and trust you. We then talk about some simple strategies to use video to leverage the work you've already done and create content that amplifies your message and can be used to regularly stay in touch with people.

Your opportunity to work with people really starts by regularly keeping in touch until they are ready, and the ideas in today's show are a great way to do just that.

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Your book's sitting there, but you're not sure how to get it moving. This happens whether you published yesterday or three years ago.

Betsey Vaughn and I break down the two simplest ways to start spreading the word. First, we talk about reaching out to people who already know, like, and trust you. There's a specific way to present your book that gives them value immediately, not just asks for a favor.

Then we get into video strategies that turn your existing content into regular touchpoints. You've already done the work writing your book. Now you can slice that content into pieces that keep you visible without starting from scratch every time.

These aren't complex marketing funnels or expensive ad campaigns. They're simple approaches that work whether you're an introvert or extrovert, whether you love technology or prefer keeping things basic.

Show notes: https://mrstuartbell.com/podcasts/htb/107-tell-people-about-your-book/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

Today on the Book More Show, I grabbed some time with Dean Jackson to talk about why NOW is the best time to write your book.

We often work with people who've wanted to create a book for years but get held back by something, so today we talk about why your idea is the important thing, rather than how it's packaged, about your title being the catalyst that can get you going, and we finished up by talking about a better way to invest your time and money in your book so you can collect all the names you need.

It's always great to get Dean's perspective and go deeper into this idea that your book isn't the product. It's how you identify people excited to talk about your idea, and then introduce your product or service that can help them.

If you've thought about writing in the last few years, this is the episode you need to listen to and pull the trigger to get started.

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You've been thinking about writing your book for months, maybe years. There's always another reason to wait, another thing to figure out first.

Dean Jackson cuts through all that noise. He runs marketing masterminds and has watched hundreds of entrepreneurs get stuck in the same loop.

We talk about why your idea matters more than perfect packaging, how your title can be the thing that finally gets you moving, and where to actually spend your time and money so you're building a list while you write.

If you've been circling this decision, Dean's perspective will either get you started or help you realize you're not ready yet. Either way, you'll stop wasting mental energy on the maybe.

Show notes: https://mrstuartbell.com/podcasts/htb/106-why-now-with-dean-jackson/

About Dean Jackson: Website | LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Today on the Book More Show, I'm talking with Betsy Vaughn about following up with people once they get a copy of your book, specifically email followup, and the opportunity you have to engage potential customers or clients in a conversation.

It's one of the most important and overlooked chances you have to really amplify your message, present readers with an opportunity to take the next step and keep presenting this next step until they're ready.

We go through some specific examples of the followup sequences we use, and there are a lot of ideas you can take and use for your followup.

I'm excited to get to this episode; it's something we always get questions about.

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You wrote your book. People are downloading it. But then what? If you're not following up with email sequences, you're leaving money on the table.

Betsy Vaughn and I walk through the most overlooked part of using your book as a business tool. Once someone raises their hand by downloading your book, you've got their attention. That's when the real conversation starts.

We break down specific email sequences that work, how to keep presenting opportunities without being pushy, and why most authors completely miss this crucial step. You'll hear real examples you can adapt for your business.

This comes up in every conversation I have with authors who wonder why their book isn't generating more business.

Show notes: https://mrstuartbell.com/podcasts/htb/105-following-up/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Today on the Book More Show, Betsey & I talk about a subject I love, the idea of syndicating your book & allowing other people to use it to start a conversation.

This is so powerful & we've worked with many projects that have really used this idea to leverage the value of a book across multiple team members, coaching clients, or organizations you run marketing for.

Everyone understands the power of having a book, but it's only someone like you who has taken steps to make that a reality. Syndicating a book to others who are unable or unwilling to take those steps allows you to charge for this as a service.

Even better, you don't even need to know any of the technical steps, because we can do that for you. You can concentrate on creating the best content, and working with your clients to implement the strategy in the best way.

Whether you have ten agents in your office, you coach 100 Dentists, or you work in an insurance group of 1000's, solving this lead generation problem for people can be a huge revenue opportunity.

No matter what business you're in, if you have a book idea that can be used across your industry, just email [email protected] and we can talk about the potential.

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Questions/Feedback: Send us an email