High-Trust Business Podcast

You've got something most people in your industry don't: a book. While everyone talks about wanting to write one, you actually did it.

Here's what most authors miss: your book doesn't have to stop working after you use it. You can syndicate it to other professionals in your field who desperately need that credibility boost but will never sit down to write.

This works whether you've got ten real estate agents in your office, coach a hundred dentists, or work with thousands of insurance professionals. They all face the same lead generation challenges. Your book solves that problem.

The beauty? You don't need to handle the technical stuff. Focus on creating content and working with clients on strategy. Let someone else handle the implementation while you collect the revenue.

Show notes: https://mrstuartbell.com/podcasts/htb/104-syndicate-your-knowledge/

30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy

Today on the Book More Show, I grab some time with Betsey to talk about a question that's come up a few times over the last few weeks. This idea of helping you quickly get your completed book in front of people by thinking about how you initially plan to use it ahead of time.

Finding the quick audience wins and deciding if a digital or a print approach works best can also inform some of the decisions you make in the creation process and help stop you wasting time on elements that aren't initially important.

Above all, you want to get your book in front of people, and the clearer you can be in all of the steps, including the format, the more likely you are to get it done.

There are some great ideas you can apply to your book, as we look at some of the differences between print & digital.

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You're probably overthinking your book format. Most authors get stuck debating print versus digital when they should be asking a simpler question: how do you actually plan to use this thing?

I sit down with Betsey to talk through the format decision that trips up so many authors. The truth is, your distribution plan should drive your format choice, not the other way around. If you're handing books out at conferences, print matters. If you're using it as a lead magnet, digital wins every time.

We walk through specific examples of how your format choice affects everything from chapter length to cover design. You'll hear why some authors spend weeks perfecting elements nobody will ever see, and how to avoid those time traps.

This isn't about right or wrong formats. It's about matching your book to your business goals so you actually finish the thing and get it working for you.

Show notes: https://mrstuartbell.com/podcasts/htb/103-digital-vs-print-considerations/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

Today on the Book More Show, I'm talking with Laura Bruce, one of our authors from New Zealand.

Laura is the type of person to grab hold of the current situation rather than retreat from it. She's lived in several countries, she's helped many people professionally across her carer's and with the current situation, she grabbed hold of the idea of publishing a book to help people who are struggling to find things to do, a month into the lockdowns.

As you'll hear, this wasn't a book designed to change the world, she didn't really have a specific intent or next step for readers, she just wanted to get something helpful out there, and the impressive thing is how quickly she followed up on the idea.

This was a great conversation because although she didn't write this book with a mind to more business, our conversation turned to all the ways she can leverage the asset she now has, and create opportunities to promote her PR company and their services, as small businesses get back on their feet.

The great thing is, this all happens in addition to the original intent of just helping people. But by also looking for ways to bridge this book into other speaking gigs, media opportunities, or even just content for her email list, she has the opportunity to maximize the work she's put in.

I really enjoyed the conversation with Laura, and the ideas we got to are applicable for everyone as we look to engage new customers as the lockdowns hopefully draw to a close.

The next few months are critical to all our businesses, and finding a way to start a conversation with future customers today will take you many steps closer to new business tomorrow.

LINKS

Show notes: 90minutebooks.com/podcast/102

Questions/Feedback: Send us an email

Laura Bruce runs a PR company in New Zealand and saw people struggling with lockdown boredom. Her solution? Write a book of activities and get it published fast.

This wasn't meant to be a business book or world-changer. Laura just wanted to help people fill their days during those early pandemic weeks. But here's what's interesting about her approach.

Our conversation turns into a masterclass on maximizing your book's potential after it's published. Laura's discovering how her simple activity book can become speaking opportunities, media interviews, and content for her email list. All while her original goal of helping people stays intact.

If you're sitting on a book idea because you think it needs to be perfect or comprehensive, Laura's story will change your mind. Sometimes the best books are the ones you write quickly to solve an immediate problem.

Show notes: https://mrstuartbell.com/podcasts/htb/102-lockdown-living-with-laura-bruce/

About Laura Bruce: Website | LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Today on the Book More Show, I'm talking with Betsey Vaughn about the opportunity to engage people in the current moment.

There are unprecedented challenges as we all get used to today's 'new normal,' but in these changes are opportunities to be a leading voice and add value to those who could benefit from your knowledge.

It doesn't have to be earth-shattering insights. People still are still looking to buy flowers, run their business, or plan for their retirement, but NOW is a unique time to share your ideas and start a conversation, especially if you consider and write based on how the current situation is impacting your readers.

We talk about some great examples in today's show, and no matter what business you're in, something will resonate and focus your mind on finding your opportunity.

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Right now, while everyone's paralyzed by uncertainty, there's a massive opportunity staring you in the face.

Betsey Vaughn and I talk about how smart business owners are using this moment to become the leading voice in their space. Not by having all the answers, but by addressing how current events impact what their customers already care about.

Your florist customers still want beautiful arrangements. Your business clients still need to plan for growth. Your retirees still worry about their money. The difference? They're thinking about these things through the lens of what's happening right now.

We walk through specific examples of how to position your expertise for this moment. You'll hear exactly how to identify your opportunity and why waiting for things to "get back to normal" means missing the chance to establish yourself as the go-to expert in your field.

Show notes: https://mrstuartbell.com/podcasts/htb/101-finding-opportunity/

Score Your Own Funnel — Find out where your funnel is strong, where it's leaking, and what to fix first. Takes two minutes. Take the Scorecard

Today on the Book More Show, we’ve got a great podcast catching up with Dean Jackson.

This is a special episode for a few reasons. First, it’s always great to have Dean on the show ;) second, it’s episode 100 and milestones like that are always important, and third and most importantly, we are in some special times at the moment. With people coming to terms with the current ’normal’, it’s a great opportunity to look at what we think will be some of the permanent changes to come from this situation, and what we can do now to be ready for it.

As people are forced to adopt technology like Zoom, Google Classroom, Slack in a way they could avoid before, it overcomes the resistance to change, and for those situations where a virtual option is more convenient, it’s likely these will be the changes that stick.

Taking note of how you as a business owner and customer, overcome social distancing, looking to see how others are putting out content to engage virtually, can uncover huge opportunities and ways to streamline how you connect with people.

Necessity is the mother of invention at the moment, and while some things will get back to the way they were, many others won’t, and for every problem that causes, it will be an opportunity for others.

Without doubt, there are more challenges ahead, but as we move forward, be on the lookout for these special cause variations.

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This is episode 100, recorded during the early pandemic when everything felt uncertain. But instead of dwelling on the problems, this conversation focuses on something more valuable: how forced changes reveal permanent opportunities.

When people get pushed into using technology they'd normally avoid, Zoom, online tools, virtual meetings, something interesting happens. The resistance breaks down. And once it's broken, the most convenient options tend to stick around.

You'll hear how to spot these "special cause variations" in your own business. How customers are adapting, what competitors are doing differently, and where the gaps are opening up that didn't exist before.

The conversation covers practical ways to watch for these shifts, why some changes will stick while others won't, and how to position yourself for what comes next. It's not about predicting the future. It's about recognizing the signals that are already there.

Show notes: https://mrstuartbell.com/podcasts/htb/100-special-cause-of-variations/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Today on the Book More Show, Betsey & I talk about how things look, a week into the rolling lockdowns.

As we talk with clients across the country, we’re getting an insight into how the physical restrictions affect the way people engage with customers, but we’re also starting to see all the amazing ways people are stepping up to provide help, content, and entertainment to people as they spend more time at home.

Depending on where you are in the country (or the world for that matter, with the UK & Florida now just announcing some of the same closures we’ve had in PA), you’ll be on different parts of the curve, both as a consumer & a business owner. The thing that appears very likely for everyone though is at some point you’ll need to deal with your physical location closing.

So, taking a note from the serenity prayer, in this episode, we look to accept the things we can’t change and make a plan for those we can.

There are some great examples of people finding amazing ways to keep in touch with clients and potential customers, so we talk about ways of both dealing with the present, and positioning yourself for when everything returns to ‘normal’.

Some challenging times ahead. Stay safe. Be helpful.

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Questions/Feedback: Send us an email