High-Trust Business Podcast

Your book doesn't just attract customers. It can build your team and multiply your reach in ways most people never consider.

I'm walking through two powerful strategies that work especially well in high-turnover industries like real estate. First, using your book as a recruiting tool to attract top talent and communicate your company's values from day one. Second, putting your team members' names on the cover of YOUR book to amplify its impact.

You've got the knowledge and authority to write the most effective lead-generating book for your industry. But you don't have to be the only one using it.

This isn't about ego or credit. It's about results. When your team members can hand out a book with their name on it that contains your best thinking, everyone wins. They get a powerful conversation starter. You get more leads flowing into your business.

Show notes: https://mrstuartbell.com/podcasts/htb/094-building-your-team/

30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy

Today on the Book More Show, I'm very excited because we have another author interview to share with you. I just finished talking with Jason and Denise Henderson, dentists with practices in Palo Alto and Tahoe.

Their patients are slightly different. There's a different demographic, and they specialize in different procedures, but the book they created addresses one of the common problems across all patients.

We often talk about this question of 'What's the common question in the minds of your potential customer?', something you can help with, or help them overcome. Well, this is what Denise and Jason have done. Their book helps people start to overcome any anxiety they may be feeling, by talking about their practice, their approach, and helps set the scene for how their practices operate and what people can expect.

Your book won't 'cure' someone, but it can put people's minds at rest, and it lets them peek behind the curtains a little bit, so there are no surprises, and it starts to build a level of comfort, enough for people to take the first step.

I talked with Jason first and then Denise, and it's great to hear both their perspectives on what the book provides, how it's being received, and their take on the responses they've already got.

You can find out more about the practices at KingsBeachDental.com and DHendersonDDS.com

I'm looking forward to you hearing this one.

LINKS

Questions/Feedback: Send us an email

Jason and Denise Henderson run dental practices in two very different markets. Palo Alto and Tahoe. Different patients, different procedures, but they discovered something identical across both practices.

Patient anxiety. That nervous energy people bring to their first appointment, wondering what they're walking into.

Their book tackles this head-on. It's not trying to cure anyone or replace treatment. Instead, it pulls back the curtain on how their practices actually work, what patients can expect, and why their approach is different.

You'll hear both perspectives on how the book's been received and what responses they're getting. It's a perfect example of identifying that one question your prospects all have, then addressing it before they even walk through your door.

Show notes: https://mrstuartbell.com/podcasts/htb/093-transforming-smiles-with-jason-amp-denise-henderson/

About Jason & Denise Henderson: Website

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Happy New Year, and welcome to another episode of the Book More Show.

We're starting 2020 by diving a little deeper into some of the basics steps everyone should be doing to promote their book, and though some of these may sound familiar, it's surprising how easy they are to overlook.

The New Year is a time to reflect, and sometimes be surprised by how fast the last 12 months have gone, and this episode, in part, was sparked by a conversation Betsey had yesterday when someone who worked with us last year asked for tips to 'do more' with their book, but who had yet to put some of these simple steps in place.

So often we're looking for a secret, but the great news is, the simple things can get you a lot of the way.

We wrapped up by talking about a few examples of when to use additional material in your book; something that can often trip people up, and a timely reminder that New Year is a great time to seek out the people who will be talking about, and interested in, the thing your book will help them with.

So, a great show to start the year. I know we're excited about the year ahead and working with you to get more books created, and more conversation started.

LINKS

Questions/Feedback: Send us an email

You wrote your book. You're proud of it. But now it's sitting there while you wonder how to get it in front of people who need it.

Most authors jump straight to the complicated stuff. Social media campaigns. Launch strategies. Speaking tours. They skip the fundamentals that actually move the needle.

This conversation walks through the basic promotion steps that sound obvious but get overlooked constantly. Simple things like where to mention your book, when to use additional materials, and how to find the people who are already talking about what you wrote about.

If you've been wondering how to "do more" with your book but haven't nailed down these basics yet, start here. The fancy stuff can wait.

Show notes: https://mrstuartbell.com/podcasts/htb/092-tell-people-about-your-book/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Today on the Book More Show, I caught up with Dean to do a kind of year in review of 2019.

We're recording in the break between Christmas & New Year, so it was a great opportunity to pick his brain, and look at the trends that have changed, the things were still pretty bullish on, and the experiences we've had, coaching and helping people build their business using a book over the last 12 months.

There are some really interesting insights here, particularly the psychology of how people perceive requesting a book versus taking another action, and knowing this, what we can do to make that step as beneficial as possible.

LINKS

Questions/Feedback: Send us an email

I sat down with Dean between Christmas and New Year to look back at 2019. After helping hundreds of business owners use books to grow their businesses, we wanted to share what we learned.

The conversation covers trends that shifted this year, strategies we're still excited about, and some client experiences that changed how we think about book marketing.

The psychology piece is particularly interesting. When someone requests your book versus downloading a report or signing up for a webinar, their mindset is different. Understanding this helps you design better follow-up sequences and stronger conversion paths.

We also talk about what didn't work as well as we expected and where we see things heading in 2020.

Show notes: https://mrstuartbell.com/podcasts/htb/091-what-we-saw-in-2019/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

Today on the Book More Show, we’re closing in on the end of the year, so I grabbed some time with Betsey to talk about one of the Book Blueprint Scorecard mindsets - Beneficial Constraints.

The end of the year is always a great time to plan for the year ahead, but also to look back & realize how fast the last 12 months have gone!

This idea of Beneficial Constraints looks to help us understand that sometimes less allows us to achieve more, and what are the real and artificial constraints we can use to our benefit, to get a book out there, building our business.

If you want to read along with us and think about your score, then head over to BookBlueprintScore.com and complete your own scorecard.

There is a lot to get from this episode, especially at this time of year as we’re looking down the barrel of 2020, and all it’s possibilities.

LINKS

Questions/Feedback: Send us an email

You're staring down 2020 with big plans for your book. But here's what trips up most people: they think more options mean better results.

I sat down with Betsey to talk through one of the Book Blueprint Scorecard mindsets that changes everything. Beneficial constraints. It's the idea that sometimes less gets you more.

You'll hear why artificial deadlines work better than "when I have time" and how real constraints (like your actual schedule) can become advantages instead of excuses. We're talking about the difference between constraints that help and ones that hurt.

This hits different at year-end when you're looking back at how fast 12 months disappeared. You'll walk away knowing which limits to embrace and which ones to ignore when you're ready to get your book done.

Show notes: https://mrstuartbell.com/podcasts/htb/090-beneficial-constraints/

Score Your Own Funnel — Find out where your funnel is strong, where it's leaking, and what to fix first. Takes two minutes. Take the Scorecard

Today on the Book More Show I'm very excited because I had a chance to catch up with Justin Breen, the owner of PR company BrEpic in Chicago.

Justin has a fascinating background as before opening his PR company; he was a journalist for many years. It's this experience that's valuable here because he's very dialed into what hooks people and captures their attention, especially the media.

A book is a great way to do this because it's still seen as 'something different', a way of sharing an idea, but also to put that idea in an interesting context.

Justin shares some great insights into ways to make your book do more, but the main takeaway is the idea that although the information you're sharing with potential customers is fantastic for starting a journey, people are often more engaged when there is a hook.

This can be a personal story or background that creates an emotional connection, and it's especially true when you're trying to get your story shared because the hook is going to give people a reason to talk about you, and an opportunity for you to share your message and encourage people to take the conversation further.

Bill Bloom Episode

More about Justin:

LINKS

Questions/Feedback: Send us an email