High-Trust Business Podcast

Your book doesn't need to be timeless to be effective. Sometimes the opposite is true.

Seasonal books give you two powerful advantages. First, they create natural reasons to reach out when people are already thinking about your topic. A heating company's "Getting Your Home Ready for Winter" guide hits different in September than July. Second, adding dates creates urgency even when your information stays basically the same.

Your financial planning advice doesn't change much year to year, but "2024 Tax Preparation Guide" feels more relevant than "Tax Planning Strategies." A florist's wedding venue recommendations might be identical, but this year's guide feels fresh and immediate.

The key is thinking about what feels urgent in your prospects' minds, even when you know the information is evergreen. That seasonal urgency turns invisible prospects into visible leads.

Show notes: https://mrstuartbell.com/podcasts/htb/074-seasonal-books/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Today on the Book More Show we're talking with Shane Melanson from Alberta Canada. Shane helps people invest in commercial real estate across the US and Canada, and his book, 'Club Syndication' helps people find the right deals and raise capital.

We had a great conversation about how he dialed in the target market for his book, and now it's complete, we focused on some of the best ways he can get in front of the people he can best help.

Shane has a great opportunity to work with a 'complementary, non competing' group of investors, and the book is proving to be the perfect door opener to people and conversations that were previously difficult to access.

We dive deep into looking at various ways he can leverage his book that brings value to everyone and puts him in front of the right people at the right time.

This is a great example of why your book is a 'charge neutral' way of starting a conversation with people who get pitched all the time, and why, when you start by give something of value (to potential clients or peers), it sets an expectation of value creation, rather than starting by asking for something.

I really enjoyed catching up with Shane & it's exciting to hear how he's getting more people to raise their hand and there are lots of examples you can use to promote your business.

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Shane Melanson helps people invest in commercial real estate across the US and Canada. His book 'Club Syndication' does something most business books don't: it actually opens doors to conversations that were previously impossible to start.

We talk about how Shane dialed in his target market and now uses the book to connect with complementary, non-competing investors. The book works because it's what Shane calls 'charge neutral.' Instead of pitching, he's giving value upfront.

You'll hear specific ways Shane gets in front of the right people at the right time. When you start by giving something valuable rather than asking for something, you set a completely different expectation.

This conversation shows why books work so well in industries where everyone's constantly being sold to. Shane's getting people to raise their hand instead of chasing them down.

Show notes: https://mrstuartbell.com/podcasts/htb/073-club-syndication-with-shane-melanson/

About Shane Melanson: Website | LinkedIn

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

It's 2019 & we're back!

Today on the Book More Show I'm talking with Betsey about 3 or 4 of the fastest, zero cost ways to get your book out there using things you're already doing like email, social profiles, and the content you already create.

There's definitely a place for specific campaigns, but being able to use your book as a next step for people in any situation is a great way to add small rocks, to the big rocks of your campaigns.

It's these little opportunities that can add up to big results over time, and as we're talking about making small changes to existing things, it's definitely something everyone can and should do.

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You've got your book. Now what? Most authors treat their book like a trophy instead of a tool.

Betsey and I walk through four simple ways to get your book in front of more people without spending a dollar. We're talking about tweaking things you're already doing, your email signature, your social profiles, the content you create every week.

Big marketing campaigns have their place, but your book should work as a natural next step in every conversation. When someone asks what you do, when you're commenting on a LinkedIn post, when you send that weekly newsletter. These small touches compound.

We cover exactly how to position your book in each situation and why small changes to existing habits beat grand marketing schemes every time.

Show notes: https://mrstuartbell.com/podcasts/htb/072-it-s-2019/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

Today on the Book More Show, we're talking to Randy Davis from up near Chicago IL. Over the years, Randy has built and sold 18 companies, and the book he just completed with us, The Bootstrap Billionaire, takes that experience and the insights gain from conversations with his peers, to guide you toward creating a business that scales, and ultimately is a viable business that attracts multiple offers.

It was great to get some of Randy's time today. Not only for his knowledge, but also to listen to his experience of creating his book... What lead him to the decision, the process, and how he plans to use it.

Everyone's background and intentions are different, so it's great to hear what held someone else back, and what's now propelling them forward.

There's some great ideas here to help you get started.

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Questions/Feedback: Send us an email

Randy Davis knows what it takes to build sellable businesses. He's done it 18 times.

His new book, The Bootstrap Billionaire, isn't just theory. It's battle-tested strategies from someone who's been through the grind of scaling companies and making them attractive to buyers. Randy talks about why he finally decided to write the book and how he's using it to connect with business owners who need his expertise.

What's interesting is Randy's honesty about what stopped him from writing earlier and what changed his mind. If you've been thinking about writing your book but haven't pulled the trigger, his perspective might be exactly what you need to hear.

You'll walk away with specific ideas about how to position your expertise and use your book to attract the right clients.

Show notes: https://mrstuartbell.com/podcasts/htb/071-bootstrapping-with-randy-davis/

About Randy Davis: Website | LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Today on the Book More Show we're talking about all the ways to take your hard work (writing your book) and create other 'things', other assets you can use to remix your campaigns and funnels.

From the individual ideas that make up the content of your book, you have the opportunity to create many, many short, individual pieces of content to amplify your message, and educate and motivate people toward taking the first step with you.

Once these are created, you'll have an army of assets, all waiting to be remixed into various funnel. From supporting material, to new, top of the funnel 'cookies'.

The trick to getting this done is to split the task in two. First identify the points you want to amplify, and second, have a list you can refer back to, of all the different ways you can create variations of that content.

It's this list that's the secret. You already know the information... This list is the way to shortcut you brain into getting it out there.

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You wrote your book. Now what? Most people let it sit there doing one job when it could be doing twenty.

Every chapter, every key point, every story in your book can become a separate piece of content. Blog posts, social media updates, email sequences, video scripts, podcast episodes. You're not creating new ideas, you're just repackaging what you already know works.

The secret isn't knowing what to say. It's having a system to extract maximum value from the work you've already done. I'll walk you through the two-step process that turns your single book into an army of marketing assets.

You'll learn exactly which pieces of content to pull from your book first, and the specific formats that convert browsers into buyers. Plus the simple framework that makes this feel manageable instead of overwhelming.

Show notes: https://mrstuartbell.com/podcasts/htb/070-remixing-your-assets/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Today on the Book More Show we've got a great interview with Regan Archibald, a healthcare professional from Utah.

Regan has a great story. Having developed a number of clinics in Utah, he went on to found Go Wellness, a training and mentorship program for Acupuncturists, Chiropractors and Doctors in the healthcare field, and you'll hear us talk about the progression in how he uses his books (he's now on his 4th), to identify and engage both patients and clients.

I love talking to the people we work with, to hear about the real life examples of how they are using books to attract more customers and grow their businesses.

If you haven't yet started your book yet, the information Regan shares will be a great reminder to get started because there are so many opportunities out there, and you can never tell where it will lead.

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Questions/Feedback: Send us an email