High-Trust Business Podcast

Regan Archibald didn't stop at building successful clinics in Utah. He went on to create Go Wellness, where he trains and mentors acupuncturists, chiropractors, and doctors who want to grow their practices.

What makes this conversation different? Regan's on his fourth book. Each one served a different purpose as his business evolved from treating patients to teaching other healthcare professionals.

You'll hear exactly how he's used books to attract both patients and fellow practitioners. The progression is fascinating, especially if you're wondering whether your book should target customers or other professionals in your field.

Regan's path shows there's no single right way to use a book. Sometimes the opportunities that matter most are the ones you don't see coming.

Show notes: https://mrstuartbell.com/podcasts/htb/069-healthcare-on-purpose-with-regan-archibald/

About Regan Archibald: Website | LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

You spend a lot of time thinking about your book, but the most important thing is the bigger campaign, or funnel your book is a part of.

Today on the Book More Show, we're walking through the 3 campaigns we use, and the framework we've used with many clients to create the most effective funnels, with a book as the front end.

Whether you've written your book already, or are waiting to get started, I really want you to take this approach, and think about how you can:

Identify people

There is a huge opportunity to stay in front of people, presenting 'Minimum Viable Commitment' offers until they are ready, and your book is the very best way to start the conversation and prime your pump.

LINKS

Questions/Feedback: Send us an email

You're thinking about your book wrong. It's not the product, it's the first step in a conversation that turns strangers into clients.

After working with hundreds of authors, I've seen the same pattern. The books that generate real business results aren't standalone projects. They're part of a three-step system that identifies prospects, starts conversations with ready buyers, and nurtures everyone else until they're ready to buy.

I'm walking through the exact framework we use with clients. How to think beyond the book to the bigger campaign. How to present minimum viable commitment offers that keep you in front of people. And why your book works best when it leads to one clear next step.

This isn't about writing theory. It's about the business system your book sits inside.

Show notes: https://mrstuartbell.com/podcasts/htb/068-use-this-funnel/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

We talk a lot about using your book as part of a funnel, or campaign to engage future customers, and today we have a great example of that.

In today's Book More Show we're talking with Jim Rollo an insurance broker from New York state. This is a great conversation and really Jim's book is the perfect example of starting a conversation with a group of people that you want to engage with, in a way that resonates with them. He's used all of the book blueprint mindsets that we've talked about before, starting the conversation in a way that educates people and gives them useful content, working with complimentary noncompeting businesses to add value to potential customers, leading readers to further steps that amplify the conversation further and ultimately lead people to a point that you can do business together.

The call went fast & there is a lot for you to take from it, including how jim came to the point of writing the book, the process of writing, and then we spent a lot of time really focusing on how he's planning on using the book through those complimentary noncompeting relationships.

This is really a great show if you've recently finished your book or if you're thinking about starting, and are wondering how you can use it.

LINKS

Questions/Feedback: Send us an email

Jim Rollo wrote a book for new homeowners, and he's cracked the code on using it to build his insurance business. Instead of cold calling or chasing leads, he's partnering with real estate agents who give his book to their clients at closing.

Jim's an insurance broker in New York, and his book covers everything new homeowners need to know about protecting their investment. But here's the smart part: he's not trying to sell insurance in the book. He's genuinely helping people understand homeownership, which naturally leads them to think about insurance.

We dig into how Jim identifies the right real estate agents to partner with, what he learned during the writing process, and his plan for getting the book into the hands of every new homeowner in his area. If you're wondering how to turn your expertise into ongoing business relationships, this conversation will give you a clear blueprint.

Jim's approach works because he's thinking like his ideal clients, not like someone trying to sell them something.

Show notes: https://mrstuartbell.com/podcasts/htb/067-happy-homeowners-with-jim-rollo/

About Jim Rollo: Website | LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

One of the most frequent questions we get asked is about book titles. So today on the Book More Show, we dive deep and revisit 5 of the most effective book title formulas.

If you're on the More Cheese, Less Whiskers list, you'll have seen an email earlier this week introducing them. The aim, as always, is to have a title that makes your ideal customer, stop and say "I want that".

Whether you're introducing a new idea to your audience or giving them step by step instructions to get a better outcome, your title & the words you choose, are the strongest indicator to people that they are 'in the right place'.

5 Book Titles Formula

LINKS

Questions/Feedback: Send us an email

Your book title does one job: make your ideal client stop and think 'I want that.' After helping create more than 1,200 books, I've noticed the titles that work follow predictable patterns.

Most business owners overthink titles. They try to be clever or comprehensive. But your title isn't a summary of everything inside. It's a promise that makes the right person raise their hand.

I break down five specific formulas that consistently work. Whether you're introducing a new concept or giving step-by-step instructions, these frameworks help you pick words that signal to people they're in the right place.

You'll hear exactly how each formula works and see examples of titles that convert prospects into readers. No guesswork, no hoping your title sounds good. Just proven patterns you can apply to your book today.

Show notes: https://mrstuartbell.com/podcasts/htb/066-5-book-title-formulas/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

One of the biggest challenges you face when writing your book (after the content) is getting bogged down by the tools and 'mechanisms' needed to get it produced and ready to print.

The simplest way is to have us do it for you ;) but if you want to go the DIY route, today's show is for you. We talk about some of the tools and tips needed to get it done.

We cover the options to get your words on the page in the way you want, as well as the choices you have for cover design.

The key theme in all of this... Keep It Simple!

Remember, if you're looking to generate business from your book, then your book is not the product, and ever additional unit of energy spent on this, is not being spent elsewhere.

Focus on the 'Minimum Effective Dose' and get something out there that helps people and starts a conversation.

LINKS

Questions/Feedback: Send us an email

You've got your book content figured out. Now you're stuck choosing between seventeen different writing apps, agonizing over cover fonts, and researching print-on-demand platforms until your eyes bleed.

Stop. You're solving the wrong problem.

Your book isn't your product when you're using it to generate business. It's a conversation starter. Every hour you spend perfecting margins is an hour not spent talking to prospects who could use your help.

I'll walk you through the simplest tools to get words on the page and create a cover that doesn't look like it was designed in 1997. Nothing fancy. Just functional choices that let you focus on what actually matters: getting your book into the hands of people who need what you do.

Show notes: https://mrstuartbell.com/podcasts/htb/065-keep-it-simple/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Once your book is complete, you have 3 main ways to get it in the hands of people you want to engage. Print, Kindle and PDF.

In today's show, we're diving into some of the up and downsides to these, and how the different ways you plan to use your book can change what you need to do to get the best out of it.

Starting with the end in mind is essential to creating something effective. Putting out a Kindle version is might be a great idea, but unless you have a way to encourage those people to identify themselves, it could be a lot of wasted effort.

There is no 'one size fits all' answer to creating your book across different channels, but today we talk about some great ideas & points to consider to make sure you get the best bang for your book.

LINKS

Questions/Feedback: Send us an email