High-Trust Business Podcast

Your book's biggest power isn't getting written. It's what happens after you hold it in your hands.

Focus James knows this firsthand. She's got her relationship book 'How to Have a Healthy Love Affair' fresh off the press and a speaking event coming up in three weeks. Perfect timing to see how a book transforms from manuscript to business asset.

We spend an hour mapping out Focus's strategy. How she'll use the book to amplify her message from stage. Ways to turn audience interest into conversations with people who aren't ready to buy today but will be tomorrow. The framework she's built to help people, and how her book becomes the manifesto that finds her invisible prospects.

If you've got your book done (or almost done) and you're wondering what comes next, this conversation will give you a dozen ideas you can steal.

Show notes: https://mrstuartbell.com/podcasts/htb/059-a-healthy-love-affair-with-focus-james/

About Focus James: Website | LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

There are many different ways to use your book to engage people, and today we're looking at a 'grab bag' of possibilities.

Your comfort with creating new 'things', the skills you have, and the audience you already with, will all influence how you choose to use your book, but by looking at many options today, we'll get to cover something for everyone. Something that when you hear us talk about it, you'll immediately see how you can use the idea to better engage potential customers.

Creating your book give you the flagship asset... the thing that encourages people to raise their hand, but to support that, you have the opportunity to create many smaller pieces that move the conversations forward.

The good news is, you've done all the hard work already. Now it's a case of amplifying your message in the simplest way possible.

There are some great, practical steps here that everyone should take.

Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and, if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest

Lastly, here is a link to the other Book Blueprint Scorecard Episodes and to theEmail Mastery book we mentioned.

LINKS

Questions/Feedback: Send us an email

You've got your book written. Now what?

Most people think the book is the end goal. It's not. Your book is your flagship asset, the thing that gets people to raise their hand. But once they do, you need smaller pieces to keep the conversation going.

This episode covers a grab bag of possibilities for extending your book's reach. Audio versions, bite-sized content, workshops, email sequences. The specific tactics you choose depend on your comfort level, your skills, and your existing audience.

I'll walk through options for every skill level and situation. Some you can implement today with zero budget. Others require more investment but create bigger impact. By the end, you'll have at least three new ways to squeeze more value from the content you've already created.

Show notes: https://mrstuartbell.com/podcasts/htb/058-further-beyond/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

In today's episode, we're looking further at Book Blueprint Score Mindset 8, Beyond Your Book... This time, specifically the email sequence you should have, once someone requests a copy of your book.

We've often talked about one of the biggest benefits of using a book to identify invisible leads is the fact that not everyone is ready to start today. By identifying people early in their journey, you have the opportunity to start a conversation and educate and motivate people to do business with you, when they are ready.

... and the way you do this is by email.

Today we're looking at the 5 emails you should set up in your initial autoresponder and the 'flagship broadcast', you should then drop people into.

There are some great, practical steps here that everyone should take.

Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and, if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest

Lastly, here is a link to the other Book Blueprint Scorecard Episodes and to theEmail Mastery book we mentioned.

LINKS

Questions/Feedback: Send us an email

Most people treat book requests like transactions. Someone downloads your book, gets added to your list, and then... crickets. Or worse, they get blasted with sales pitches.

There's a better way. When someone requests your book, they're telling you they're interested but not ready to buy yet. That's actually perfect, because it gives you time to build trust and stay top of mind.

I'm breaking down the exact five-email autoresponder sequence you need after someone downloads your book. These aren't promotional emails. They're conversation starters that keep you connected while your prospects move through their buying journey.

You'll also hear about the flagship broadcast strategy that turns your email list from a dormant contact database into an active pipeline. This is practical stuff you can set up this week, whether you're using basic email tools or something more sophisticated.

Show notes: https://mrstuartbell.com/podcasts/htb/057-your-email-follow-up/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

The important things really start to happen once you’ve completed your book.

That the opportunity to start sharing what you’re written and identifying those invisible prospects.

In last week’s show we looked at the free or inexpensive ways you can use your book with the people who already know you, and today we take that a step further, looking at the things you can do locally to share your book with the people most likely to be clients.

The best way to think through these ideas is always with a real example, so today we’re talking with Joe Yocavitch from New Jersey.

Joe’s a great guy. He persevered through some compliance headwinds to recently complete his book Getting Down The Mountain. A guide to preserving your retirement by reducing one of the biggest threats. Taxation.

We had a great call looking at not only the process of creating his book, and some of the challenges, but also, not it’s ready, what are some of the ways he can get out there and make the most of these first few weeks after release.

I’m excited for you to hear (and steal) the ideas we had

LINKS

Questions/Feedback: Send us an email

Your book's real value starts the day it's published. That's when you can finally start identifying prospects who've been invisible until now.

Joe Yocavitch just finished his book "Getting Down The Mountain" after fighting through compliance headwinds that would've stopped most people. His book tackles one of retirement's biggest threats: taxation. Now he's ready to put it to work.

We spent this conversation mapping out Joe's first 30 days post-publication. You'll hear specific tactics for local outreach, ways to identify your most likely prospects, and how to turn a fresh book into immediate conversations. These aren't theoretical strategies. They're actionable moves Joe can start Monday morning.

The ideas we covered work whether you're in financial services like Joe or any other expertise-based business.

Show notes: https://mrstuartbell.com/podcasts/htb/056-getting-down-the-mountain-with-joe-yocavitch/

About Joe Yocavitch: Website | LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

The most exciting part of creating your book isn’t the layout, or the amazing cover, or even really your great content… The exciting part is getting your book out there, starting conversations once it’s complete.

Today on the Book More Show we’re looking at the last of the Book Blueprint Mindsets – what to do ‘Beyond Your Book’.

There are so many opportunities and ways you could use it, but we start by looking at the simple, inexpensive, and friction-free ways of using your book to orchestrate referrals and revive old leads.

We also talk about how easy it is to over value short term results, and under value the long term. So we cover a few simple ways you can stay front of mind with people, and be there ‘when they are ready’ to take the next step.

There are some great, practical steps here that everyone should take.

Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and, if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest

Lastly, here is a link to the other Book Blueprint Scorecard Episodes and to theEmail Mastery book we mentioned.

LINKS

Questions/Feedback: Send us an email

Your book isn't a product. It's a conversation starter.

After helping create more than 1,200 books, I've noticed something. Authors obsess over covers and content, then completely drop the ball on what matters most: what happens next.

This episode covers the simple, friction-free ways to turn your book into a referral machine and lead revival tool. You'll hear why most people overvalue short-term results and undervalue the long game. Plus, specific strategies to stay front of mind until prospects are ready to move.

If you've got a book (or you're thinking about one), this is the playbook for what comes after the final page.

Show notes: https://mrstuartbell.com/podcasts/htb/055-beyond-your-book/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

In the last few shows we've looked at all the elements of the Book Blueprint Scorecard you need to create the best book for your business or organization.

Today, we looking at mindset 7, and what not to do. The beneficial constraints you can put in place to increase your chance of completing a book.

Starting to write with the mindset of 'It will be done when it's done' is a sure fire way to make sure you're still writing (or avoiding it) this time next year. It's the time and scope constraints you put on the project that are key to getting it done.

As a special bonus, we also talk about why International Speak Like a Pirate day might be the key to getting your book out there, and I share the world's best Pirate joke!

So something for everyone this week ;)

There are some great, practical steps here that everyone should take.

Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and, if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest

Lastly, here is a link to the other Book Blueprint Scorecard Episodes and to theEmail Mastery book we mentioned.

LINKS

Questions/Feedback: Send us an email