High-Trust Business Podcast

Your book doesn't need groundbreaking content to work. It just needs to get the right people to raise their hand.

I walk through a recent project where we created a simple book targeting realtors and generated almost 600 leads in about two weeks using Facebook ads. The book itself wasn't revolutionary, it was strategic. It spoke directly to what realtors wanted to hear.

Then I dig into Book Blueprint Score number 3, choosing an amplifying subtitle. Too many people stuff their subtitles with keywords, thinking more words equal more attraction. Wrong approach. When you know exactly who you're talking to, your subtitle becomes your hook.

I also share the "SPEAR" email strategy we use after someone downloads your book. Short, Personal, Expecting A Reply. Three words that turn a lead into a conversation.

Show notes: https://mrstuartbell.com/podcasts/htb/049-a-great-example-600-leads/

Score Your Own Funnel — Find out where your funnel is strong, where it's leaking, and what to fix first. Takes two minutes. Take the Scorecard

If you've been in a business or industry for any length of time, the knowledge you have can help others save time, money and in some cases pain and discomfort.

Whether that's sharing basic steps, pointing out common mistakes, correcting industry wide misconceptions, or sharing your deep understanding of your industry, the information you have is one of the very best ways to start a conversation with someone who's a likely customer.

Today, we had a great conversation with Victor Beyer. Victor owns a Tattoo Removal school as well as studios and wrote the book Rethink the Ink to target the two groups of people most in need of hearing the truth and misconceptions around tattoo removal. People looking to have a tattoo removed, and those looking to become removal practitioners.

Victor's deep understanding comes out in both the show, and in the pages of his book and it's this knowledge he's passionate to share, that will help readers evidence to themselves that he's the 'go to' guy for both training and removal.

We had a great conversation about the steps that lead him to creating the book, the process and the benefits he's seeing.

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Your industry knowledge is sitting there waiting to become your best business development tool. Victor Beyer proves this perfectly.

Victor owns tattoo removal studios and runs a training academy. He wrote "Rethink the Ink" to reach two very different groups: people wanting tattoos removed and practitioners who want to learn the business. Both groups need to hear the truth about what actually works in tattoo removal.

What's smart about Victor's approach is how he uses his book to establish credibility before people walk through his door. Whether they're potential clients or future students, readers get proof that he knows what he's talking about. The book does the heavy lifting of demonstrating expertise.

We talk about how Victor identified his two audiences, the writing process, and the business results he's seeing from the book.

Show notes: https://mrstuartbell.com/podcasts/htb/048-rethink-the-ink-with-victor-beyer/

About Victor Beyer: Website

30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy

Today we're continuing with the Book Blueprint Scorecard journey and looking at Mindset 2: A Title That Resonates.

If the purpose of your book is to compel someone to say "I want that book. That sounds like something I want." then the title is the key thing that triggers that response. Picking a title that resonates, both gets someone to raise the hand and communicates the promise of the solution.

Incorporating 'pre-suasion' techniques like this can make a big difference.

In addition to this episode, we also recently recorded a book title Q&A call (linked below) that goes deeper into some real life examples.

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Your book's title isn't creative writing. It's the make-or-break moment when someone decides whether they want what you're offering.

Most business book titles sound clever to the author but mean nothing to the reader. They describe the book instead of promising a solution. The difference? One gets ignored, the other gets someone to raise their hand.

I walk through how to think about your title as a pre-suasion tool. Before someone even opens your book, the title should communicate the promise of what's inside. It's about resonating with the problem your reader is trying to solve.

You'll hear specific examples of titles that work and why, plus the mindset shift that turns your title from a label into a magnet.

Show notes: https://mrstuartbell.com/podcasts/htb/047-a-title-that-resonates-mindset2/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Today we're following on from the scorecard introduction to talk specifically about the Book Blueprint Scorecard.

I've been excited to share this for a few weeks because it's not only a great scorecard example, but more importantly, it's a great framework to help you assess where you are in creating a great tool for your business.

Over the coming weeks we'll address each mindset individually and walk you through the thinking behind each, the best way to assess your progress, and based on your score, the opportunities you have to mover the needle and get better results.

We're starting today with Mindset 1: Your Specific Target Audience.

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Most people write books that sound impressive but don't actually help their business. They're too broad, too vague, or aimed at everyone (which means no one).

The Book Blueprint Scorecard changes that. It's a framework I've developed to help you assess whether your book idea will actually work as a marketing tool before you write it.

We're starting with Mindset 1: Your Specific Target Audience. This isn't about demographics or buyer personas. It's about identifying the exact person who needs what you're offering and has the authority to say yes.

You'll learn how to score your current thinking, where most people go wrong, and how to tighten your focus so your book actually generates leads instead of just sitting on a shelf.

Show notes: https://mrstuartbell.com/podcasts/htb/046-book-blueprint-scorecard/

Score Your Own Funnel — Find out where your funnel is strong, where it's leaking, and what to fix first. Takes two minutes. Take the Scorecard

Following on from our conversations about lead converting books, this week we're talking all about scorecards.

Based on the Strategic Coach tool, a scorecard book is one of the best ways to educate and motivate potential clients to take the next step with you, as it allows them to evidence for themselves, the need for your product or service.

No one likes to feel convinced, and the scorecard approach builds on their understand of what you do to compel them people to take action.

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Here's something counterintuitive about getting clients: the harder you try to convince them, the more they resist. But what if they could convince themselves?

That's exactly what scorecard books do. Based on the Strategic Coach approach, they're designed to let your prospects evaluate their own situation and come to their own conclusions about whether they need help.

Instead of telling someone why they should work with you, a scorecard gives them a framework to assess where they stand. They answer questions, see gaps in their current approach, and suddenly your solution isn't something you're pushing on them. It's something they're discovering they need.

You'll hear exactly how to structure these books so they educate without feeling salesy, and why this approach works so much better than traditional "here's what I do" books. The best part? Your prospects do most of the heavy lifting themselves.

Show notes: https://mrstuartbell.com/podcasts/htb/045-scorecards/

Score Your Own Funnel — Find out where your funnel is strong, where it's leaking, and what to fix first. Takes two minutes. Take the Scorecard

This weeks show was a great chance to catch up with Betsey on a number of topics that have come up over the last few weeks from current authors and potential customers. All looking to engage more people with a book.

We also circle back to the Small Business Expo from a couple of weeks ago and talk about who was there & the types of businesses creating or already using a a book to drive more business.

As mentioned on the show, Dean's also doing a 'Book Outline' workshop & Q&A call this Thursday. We'll be going through everything you need to create the best outline for your book as well as having plenty of time to answer your questions. You can save your space here.

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Questions/Feedback: Send us an email