High-Trust Business Podcast

Fresh back from the Small Business Expo, I'm breaking down the real conversations that happened there. You'll hear which types of businesses are already using books as their secret weapon, and which ones are still missing the boat.

Betsey and I dig into the questions that keep coming up from authors and potential clients. Everyone wants the same thing: more engagement, better conversations, and a book that actually moves their business forward.

We're covering the practical stuff too. What works when you're face-to-face with prospects who've read your book. How different industries are approaching this. And why some business owners walk away from expos with a stack of business cards while others walk away with qualified prospects.

This isn't theory. These are real examples from real businesses that showed up ready to talk about results.

Show notes: https://mrstuartbell.com/podcasts/htb/044-small-business-expo-follow-up/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

Engaging with potential customers is as much an art as it is a science. You can never really be sure what's going to resonate, or which elements of your message will gain traction. That why one of the best suggestions we can make is to follow a 'lean' approach. Get the first version of your message out there as soon as you can, and then make updates based on real world reactions.

The traditional model of creating a book, investing tens of thousands of dollars and months of time comes at the great expense of needing to get it right first time. That is a huge, unnecessary pressure.

Today I had a great conversation with Mike Mack who took that advice and has just released an updated version of his book Remarkable Service.

Mike is a great guy and truly passionate about helping businesses excel through service. For over 10 years, he's worked with companies large and small to identify and amplify skills within their organizations that distinguish them from the crowd, helping them become Remarkable. In a way, it's this skill of identifying what's working, that helped him take the initial version of his book and amplify the messages resonating with his ideal customers.

This is a great show, especially for anyone holding back from getting started, concerned about getting it absolutely right on the first attempt. You could instead have your message out there before the end of the year starting conversations.

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Most people sit on their book idea for years, waiting for the perfect angle. Mike Mack did the opposite. He published his first version of Remarkable Service, then updated it based on what actually resonated with his customers.

Mike's spent over 10 years helping companies excel through service. He works with businesses large and small to identify what already works inside their organization, then amplifies those strengths to make them stand out from competitors.

This conversation's perfect if you're holding back because you think your book needs to be perfect. Mike proves the opposite. Get your first version out there, see what lands with real people, then make it better.

You could have your message starting conversations before the year's over. The question isn't whether your book will be perfect. It's whether you'll let perfect kill good enough.

Show notes: https://mrstuartbell.com/podcasts/htb/043-remarkable-service-with-mike-mack/

About Mike Mack: Website | LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Sometimes things happen last minute. You may not have time to hatch the perfect 'evil scheme', but taking a few minutes to plan the experience can help make the most of it and identify opportunities for the future.

This happened this week as we heard about The Small Business Expo in Tampa just a few days before the event. It was worth attending as a guest as we plan more speaking events in 2018, but with 2 days notice, we took some time in today's call to think about the best way to champion 90-Minute Books, and what we can do to plan for this type of opportunity in the future.

The episode is a little raw, but you'll see the development of the ideas as we talk about who's attending, who's speaking, and what we can do to engage people in a 'Minimum Viable Commitment' way.

This is a great opportunity for you think about how to engage at events like this (of course, a book is the very best way!) and you'll hear us talk about what holds people back and what we can do to help you create a book that's perfect for this situation.

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You get word about a business expo with 48 hours to spare. No booth, no grand plan, just an opportunity that might be worth your time.

That's exactly what happened with the Tampa Small Business Expo. Instead of scrambling or skipping it entirely, I took time to think through the real purpose: how do you engage people meaningfully when you're not the main attraction?

This episode captures the raw planning process. You'll hear me work through who's attending, what they actually need, and how to offer something valuable without being pushy.

If you've ever wondered how to make the most of unexpected networking opportunities, or how to represent your business when you can't control the environment, this conversation will give you a framework that works.

Show notes: https://mrstuartbell.com/podcasts/htb/042-planning-for-the-small-business-expo/

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Seeing other people’s passion to help is one of the best things working with the authors, business owners and community leaders we get to work with.

This drive to share their knowledge and help educate others is one of the main reasons people find success with a 90-Minute Book. It creates a connection with readers and compels them to the next step.

Today's show is no exception as I'm talking with Yvonne Myette.

Coming from a background in healthcare, Yvonne is a coach, passionate about helping those she resonates with, thrive and achieve more.

This passion comes across in her book as she shares her journey, and in the podcast as she talks about getting to the point of creating her book and the message it's helping her share.

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Yvonne Myette didn't set out to be a coach. She came from healthcare, but something shifted when she realized she could help people thrive in ways that went beyond traditional treatment.

Now she's using her book to do something most business owners miss completely. Instead of trying to appeal to everyone, she's sharing her personal journey to connect with the exact people she can help best.

You'll hear how Yvonne moved from healthcare into coaching, why she decided a book was the right way to share her message, and how being authentic about your own story creates the strongest connection with future clients.

If you're thinking about how your background shapes the unique way you help people, this conversation will give you a fresh perspective on turning your experience into your biggest advantage.

Show notes: https://mrstuartbell.com/podcasts/htb/041-sharing-passion-with-yvonne-myette/

About Yvonne Myette: LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

We're following on from last week's show today and talking more about the three types of book you can use to generate more business:

Lead generating

Looking at generating vs converting vs blueprint ideas really shows the difference in the purpose and intent of your book and how each is positioned in a slightly different way to move people forward.

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You've got three ways to use a book in your business, and picking the wrong one kills your results before you start.

Lead generating books grab attention from people who don't know you exist yet. Lead converting books take warm prospects and move them toward working with you. Blueprint books position you as the authority while giving clients a system to follow.

Most people write kitchen sink books that try to do all three jobs at once. That's why their book sits on Amazon getting zero traction. When you're clear on which type you're writing, everything from your title to your content becomes obvious.

I'll walk through real examples of each type and show you exactly how they work differently. You'll know which one fits your business and where your prospects are right now.

Show notes: https://mrstuartbell.com/podcasts/htb/040-the-3-types-of-books/

30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy

Today I'm joined by Dean to talk about the real reasons to write a book.

You already know a book is a great idea for your business, but still, many people get stuck on why it will make a difference and this leads to delay and procrastination getting started.

We talk about the 3 types of books that are the best at getting results:

A lead generation book

The great news is, they can all be created in just 90-minutes of your time.

This is a great show to help reinforce your original thought 'I want to write a book', and help you take the first step.

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Questions/Feedback: Send us an email