High-Trust Business Podcast

Your book isn't the end product. It's the opening move in a much bigger game.

Most people think the hard part is writing the book. But the real work starts after someone downloads it. How do you turn that reader into a conversation? How do you separate your five-star prospects from the tire-kickers?

I walk through the follow-up sequence that actually works. Not the generic autoresponder stuff everyone does. The kind of helpful, targeted communication that gets people to respond with detailed messages about their situation.

You'll hear how to design your book's next step so it draws out the people who are ready to work with you. And why thinking like a conversation starter, not a course creator, changes everything about how you approach your content.

Show notes: https://mrstuartbell.com/podcasts/htb/034-compelling-conversations/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

We often have calls with people who want to write a book for their business, but get stuck in the details. They have all these questions, but none really get them any closer to writing.

Today, Betsey and I run through the simple steps you can take to get started.

This isn't about winning a literary award or writing a best seller. This is about using your experience to help customers and start a conversation.

We see so many people using their books to create exciting new opportunities, it's frustrating when 'analysis paralysis' stop others from getting started.

Today we're here to help you keep it simple!

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Questions/Feedback: Send us an email

You want to write a book for your business, but you're stuck asking questions that don't matter. What font should you use? How many pages is enough? Should you go for a bestseller list?

None of these get you closer to actually writing.

Betsey and I see this pattern constantly. People who could write incredibly useful books get paralyzed by details that have zero impact on whether your book works for your business. Meanwhile, others are using their books to create opportunities and connect with ideal clients.

Your book doesn't need to be perfect. It needs to be helpful. It needs to exist. Most importantly, it needs to start conversations with the people you want to work with.

Show notes: https://mrstuartbell.com/podcasts/htb/033-keep-it-simple/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

One of the most popular types of show, and one of my favorites, is where we get to talk with the people we've helped write a book.

Today, I catch up with David Kurz, Broker/Owner of Kurz Real Estate in Miami. Join us as we talk about their amazing growth over the last 12 months and how writing his books has help position his company, the agents that work for him as well and David personally as one of the leading Real Estate agencies in South Florida.

This show is packed with ideas based on how David is using his books to engage customers, guide staff and reinforce his position as a leader in the industry.

You can do the same... It all starts with Taking Action.

David's Books:

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Questions/Feedback: Send us an email

David Kurz runs Kurz Real Estate in Miami, and he's figured out something most real estate professionals miss. Your book isn't just marketing, it's a positioning tool for your entire business.

Over the past 12 months, David's brokerage has grown significantly by using books in three specific ways: engaging potential clients, training his agents, and establishing himself as the go-to expert in South Florida real estate.

You'll hear exactly how David uses his books with clients who are thinking about buying or selling. He also shares how the book helps his agents have better conversations and close more deals.

This isn't theory. David walks through real examples of how the book has changed his business, from the types of clients he attracts to how other agents in his market now view his company.

Show notes: https://mrstuartbell.com/podcasts/htb/032-taking-action-with-david-kurz/

About David Kurz: Website | LinkedIn

30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy

Most people are familiar with using a book as lead generation, today we look at ways to use a book to motivate and educate people into taking action.

Less about identifying invisible leads, this strategy is best suited to compelling those already familiar with you (even if only a little) to take the next step.

Profit Activator 3 book example:

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Questions/Feedback: Send us an email

Everyone talks about books for lead generation. But what about the people who already know you exist but haven't made a move yet?

Those warm prospects sitting on your email list or following your content need something different. They don't need to be convinced you're credible. They need to be motivated to take the next step.

Your book becomes a bridge between awareness and action. It's not hunting for strangers. It's converting the people who are already watching.

You'll hear how to position your book as the gentle push that moves prospects from "maybe someday" to "let's do this now." Plus the specific framework for structuring content that educates without overwhelming and motivates without being pushy.

Show notes: https://mrstuartbell.com/podcasts/htb/031-educating-amp-motivating/

Score Your Own Funnel — Find out where your funnel is strong, where it's leaking, and what to fix first. Takes two minutes. Take the Scorecard

A catch up show today after a short summer hiatus. We talk about how some of the books are being used over the summer, discussions at Dean's European tour & the results of our recent Facebook ad test.

Questions/Feedback: Send us an email

Facebook lead ads promise cheap leads and easy conversions. But do they actually work for books? We ran a test and the results might surprise you.

This episode breaks down our Facebook ad experiment, what we learned about lead quality versus quantity, and why cheaper isn't always better. You'll hear real numbers and see why your book promotion strategy needs to match how people actually want to consume content.

I also share updates from clients who've been putting their books to work over the summer. You'll hear specific examples of how they're using books in their sales process and what's generating the best results.

If you're thinking about promoting your book through Facebook ads, or wondering how to actually use your book once it's done, this gives you concrete data to work with.

Show notes: https://mrstuartbell.com/podcasts/htb/030-facebook-ad-results/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

Today we're looking at Facebook as a channel to promote your book.

Looking at the various types of Facebook pages, ads & events, we talk through the different way you can use your book to engage potential readers and start conversations.

Profiles

If we missed any, or you want us to go deeper, let us know in the comments.

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Questions/Feedback: Send us an email