High-Trust Business Podcast

Most people think Facebook promotion means posting "Buy my book!" and hoping for the best. That's like fishing with a megaphone.

Your book can work much harder on Facebook if you know which tools to use. There's a difference between Facebook profiles, pages, groups, and events. Each one connects you with readers differently.

I walk through seven specific ways to put your book to work on Facebook. From lead ads that capture emails to live video that builds trust, each approach serves a different purpose in your bigger strategy.

You'll learn which Facebook features actually move the needle and which ones waste your time. More importantly, you'll see how your book fits into each approach as a conversation starter, not a sales pitch.

Show notes: https://mrstuartbell.com/podcasts/htb/029-making-the-most-of-facebook/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

A fantastic episode today. You'll want to grab a pen & paper for this one!

Dean & I talk about leading people from requesting a copy of your book, through to conversations that give you the opportunity to solve people's problems.

It's so easy to fall into the 'broadcast' trap of treating people as a metric rather than as individuals. In this show we're talking about specific ways to break that pattern and follow up with people in a more human way.

Technology encourages us to treat 'Leads' as numbers in a CRM rather than individuals reading messages, so Dean shares 2 acronyms to put you in the best frame of mind to engage people and start real conversations.

L - let's

which develops to

S - show

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Your book gets requested. Someone downloads it. Then what? Most people dump that person into an email sequence and hope for the best.

That's backwards thinking. You're treating humans like metrics instead of individuals who took time to engage with your work.

I'm sharing two acronyms that'll shift how you think about follow-up. The first gets you in the right mindset. The second gives you a framework for what comes next.

You'll walk away knowing exactly how to turn book requests into actual conversations. Not broadcast sequences. Real exchanges where you can understand what someone needs and figure out if you can help.

Show notes: https://mrstuartbell.com/podcasts/htb/028-starting-conversations/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

A special bonus episode today.

A few weeks ago Dean spoke with Bill Bloom. A 90-Minute Book author of The Yachters Guide to Early Retirement.

I wanted to share this great call with you as they go deep into the follow up opportunities once someone has read your book.

The real magic is in starting a conversation with people who are likely to become customers/clients of yours. There is a lot of practical advice here in thinking about moving the conversation from invisible prospect, to visible client.

You'll get a lot out of it following on from our pervious shows.

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Your book's real job isn't selling copies. It's starting conversations with people who might become clients.

Bill Bloom wrote about early retirement for yacht owners and discovered something most authors miss. The magic happens after someone reads your book, not during. He's figured out how to turn readers into conversations, and conversations into customers.

You'll hear specific tactics for moving people from that invisible prospect stage to visible client. Bill shares what actually works when you're trying to bridge that gap between book reader and business relationship.

If you've been wondering how your book connects to your business beyond just credibility, this conversation shows you the practical side.

Show notes: https://mrstuartbell.com/podcasts/htb/027-engaging-readers/

30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy

Part 2 of my favorite shows of the year so far...

This week Betsey & I finish off talking about practical ways to use your book once it's complete. Using 'traditional' publishing strategies as the idea, we look at how you can tweak the tactic to really get the most bang for your book.

Continuing from last week we look at:

The best ways to give copies away (including at live events)

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Most authors think launching a book means trying to sell copies. Wrong approach entirely.

This week Betsey and I wrap up our conversation about what to actually do with your book once it exists. We're taking traditional publishing tactics and showing you how to twist them for maximum impact in your business.

You'll hear the smart way to give books away at live events, why teaser content usually backfires, and the product placement opportunities hiding in plain sight. Plus a handful of ideas we couldn't fit anywhere else.

If you've got a book sitting around not doing much work for you, this conversation will change that.

Show notes: https://mrstuartbell.com/podcasts/htb/026-practical-book-launch-ideas-pt2/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

One of my favorite shows of the year so far...

This week Betsey & I are talking about practical ways to use your book once it's complete. Using 'traditional' publishing strategies as the idea, we look at how you can tweak the tactic to really get the most bang for your book.

We had 4 or 5 topics on the outline, but the conversation was so good we only go to cover 2 (plus a great side conversation on using meetup.com to get in front of people).

This week we go deep into the better way to do a:

Book reading/signing

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You've got your book. Now what? Most people default to the same tired playbook: book signings, launch parties, maybe some social media posts. Then they wonder why nothing happens.

Betsey and I dig into why traditional book marketing fails for business authors, and more importantly, what works instead. We take two classic tactics and show you how to twist them so they actually build your business.

You'll hear the real strategy behind book signings that connect you with prospects, not random readers. Plus how to turn a launch party into a room full of your ideal clients.

We had five topics planned but got so deep into these two that we're splitting this into parts. Sometimes the best conversations happen when you let them breathe.

Show notes: https://mrstuartbell.com/podcasts/htb/025-practical-book-launch-ideas-pt1/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

This week I have a great call with someone who just joined the program about their thought process in deciding to write a book and the customers they aim to attract.

Julia Carlson is a Wealth Management expert with 20 years experience. As her own company has grown, she's found herself spending more time running the business and less face to face time with clients. She was looking for a way to leverage her knowledge and still help the people she's passionate about helping in a way that's more scalable than one on one.

A book is the perfect way to initiate those conversations and help people get started.

This is a great call for anyone thinking about writing a book to engage clients. There are insights into the way you can resonate with people, the mindset of helping them in a way that makes it easy to get started and how to think about the next step, developing the relationship with your potential customers.

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