High-Trust Business Podcast

You've probably heard that creativity needs freedom. Complete rubbish when it comes to your book project. The people who actually finish their books? They put constraints around everything.

'It'll be done when it's done' is creative death. After watching thousands of people start book projects, I can tell you the ones without deadlines are still talking about their book three years later. Time limits force decisions. Scope limits prevent endless rewrites.

This is the final piece of the Book Blueprint puzzle. You've got your idea, your audience, your strategy. Now you need the mindset that actually gets words on paper and your book in readers' hands.

Oh, and there's a detour into why International Talk Like a Pirate Day might be exactly what your book needs. Plus what I'm calling the world's best pirate joke. Because constraints should still leave room for fun.

Show notes: https://mrstuartbell.com/podcasts/htb/054-beneficial-constraints/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Today we're diving in to two more of the Book Blueprint mindsets.

A Purposeful Outline and Value Driven Content.

This is a bit of a deep dive, but amplifies some of the topics from the last few shows. It will be a huge help if you're at the stage where you have your audience dialed in, you know where you want them to go next, and you're ready to start planning how to get them there (the content).

As with all the Book Blueprint mindsets, you'll find you are more advanced in some than others, but the main thing we're trying to achieve here, is helping you make the most of each element that makes up your book.

There are some great, practical steps here that everyone should take.

Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and, if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest

Lastly, here is a link to the other Book Blueprint Scorecard Episodes and to theEmail Mastery book we mentioned.

LINKS

Questions/Feedback: Send us an email

Your book's structure isn't just about organizing information. It's about moving someone from where they are to where you want them to go.

This episode breaks down two Book Blueprint mindsets that most authors get wrong: creating a purposeful outline and building value-driven content. If you've got your audience figured out and know your next step, but you're stuck on what actually goes in the book, this is for you.

You'll get the practical framework for structuring content that moves people forward instead of just educating them. Plus, how to know if your current book idea actually serves your business goals or just makes you feel like an expert.

This builds on the foundational work from previous episodes, so if you're ready to move past the 'what should I write about' stage, you'll walk away with a clear process for planning content that converts.

Show notes: https://mrstuartbell.com/podcasts/htb/053-outlines-and-content/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Your book is the best tool for identifying invisible leads, but the secret is to have a plan to nurture those leads over the weeks and months after they make themselves known.

The aim; to start a conversation with people most likely to be your customer.

So today on the show, Betsey and I talk about some great conversations we're having with people looking to syndicate their books, ways for any business to think about writing a book to start a conversation, and how, once people have joined your 'sphere of influence', you can continue the conversation with people, continually present them with the offer of the next step.

There are some great, practical steps here that everyone should take.

Don't forget, you can see how your book idea stacks up against the Book Blueprint by going to BookBlueprintScore.com and, if you want to be a guest on the show to plan your successful book, just head over to 90MinuteBooks.com/guest

LINKS

Questions/Feedback: Send us an email

Your book isn't meant to make sales. It's meant to identify people who might buy from you later.

Betsey and I break down the conversations we're having with authors who get this. They're not just writing books, they're building systems to stay connected with readers for months after that first download.

We walk through practical ways to think about your book as conversation starter, not conversation ender. How to present one clear next step instead of overwhelming people with options. How to keep adding value so when someone's ready to buy, you're the obvious choice.

If you're thinking about writing a book or you've got one sitting there not doing much, this changes how you'll approach the whole thing.

Show notes: https://mrstuartbell.com/podcasts/htb/052-thinking-beyond-your-book/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Today we have a change from the regular programing as we just released the latest episode of the More Cheese Less Whiskers podcast, and it's one you need to hear!

Dean is talking with Ben Byrne, owner of a marketing company in Canada, who's looking to break into marketing for Financial Advisers.

This is a great show I wanted to share because it's a real example of the thought process behind using a book to generate leads, for referrals and to syndicate and create a solution for your customers.

The show should resonate as it hits home the benefits of separating identifying potential leads from converting them.

There are lots of great ideas here for you today.

Questions/Feedback: Send us an email

Ben Byrne runs a marketing company in Canada and he's got his sights set on financial advisors. But here's what makes this conversation different: you're listening to his actual strategy session.

This isn't theory. It's Ben working through how a book fits into his lead generation system, how it separates identifying prospects from converting them, and why that matters more than you think.

You'll hear the real thought process behind using your book as a lead magnet, a referral tool, and a way to create solutions your customers actually want. Ben's targeting a specific market, but his approach works whether you're going after financial advisors or dog groomers.

If you've been wondering how to think strategically about your book beyond just writing it, this conversation will connect the dots.

Show notes: https://mrstuartbell.com/podcasts/htb/051-cracking-the-code-with-ben-byrne/

About Ben Byrne: Website | LinkedIn

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

Today on the show we're looking at mindset 4 of the Book Blueprint Scorecard: A Minimum Viable Commitment, call to action.

The job of the back cover of a 'traditional' book is to sell the book... The job of your back cover is to deliver a compelling call to action in a way that allow new people to identify themselves and make it possible for you to know who your 'hotter' prospects are.

We dive into this today and look at the offers you can make to keep the conversation moving.

You can find out your Book Blueprint Score at BookBlueprintScore.com

There are lots of great ideas here for you today.

Questions/Feedback: Send us an email

Your book's back cover has one job, and it's not selling more books. It's identifying your best prospects and getting them to raise their hand for what comes next.

This is about the fourth mindset from the Book Blueprint Scorecard: creating a Minimum Viable Commitment call to action. Instead of writing clever copy to move books, you're designing an irresistible next step that separates browsers from buyers.

We'll walk through exactly what offers work best to keep the conversation moving. You'll see why the lowest barrier to entry often produces the highest quality leads.

If you're using your book as a business tool, this changes everything about how you think about that back cover real estate.

Show notes: https://mrstuartbell.com/podcasts/htb/050-a-mvc-call-to-action/

Score Your Own Funnel — Find out where your funnel is strong, where it's leaking, and what to fix first. Takes two minutes. Take the Scorecard

Two parts to today's show. We stared off talking about a book project we recently completed to generate leads of realtors and closed looking at the Book Blueprint Score mindset 3: Choosing an amplifying sub-heading.

600 leads

Once written, it can then be a challenge to know how to get your book out there, so in this example we run through the Facebook campaign we used to generate almost 600 leads in about 2 weeks.

Then, regardless of the traffic source, or the content, we finish by mentioning the Short, Personal, Expecting A Reply (spear) email we send to start the conversation with people.

Book Blueprint Score, mindset 3: An amplifying sub-heading

If you have your audience dialed in and you know who you are trying to reach, your subheading is the place to amplify the benefits of your book, and use those power words to compel then to think 'I want that'.

You can find out your Book Blueprint Score at BookBlueprintScore.com

There are lots of great ideas here for you today.

Questions/Feedback: Send us an email