Events over the past year-and-a-half accelerated consumer’s digital behavior tenfold. As we slowly begin reverting back to the norm, on the marketing front there is no room to return to the old way of doing things. Looking forward the question becomes how can institutions create authenticity in this new virtual world.  Join us this week as we unpack the role of digital marketing as major part of an institution's comprehensive communications strategy.

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Spring 2020 ushered in a new reality for many, and now over a year later we’re getting our first snapshot of just how things have changed. According to the National Student Clearinghouse’s spring 2021 Current Term Enrollment Estimates report, challenging times forced higher education enrollment to hit new lows for a 3.5 percent annual decline. Conversely, however, the same uncertainty seems to have driven students back into graduate classrooms, bringing in 124,000 new students for a 4.6 percent increase in graduate enrollment. Join us for this week’s episode where we break down just how Graduate Recruitment is Changing with Director of Graduate Admissions at Roger Williams University, Marcus Hanscom.

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With many students stuck at home, they’re facing a new internal struggle over how they want to engage with their continued education, leading many to forego their four-year institution plans in favor of a community college. Join #HigherEdLive this week to hear ways in which traditional four-year colleges and universities can tackle transfers and become better partners to support community college students.

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The COVID-19 pandemic has brought about a long list of concerns regarding the traditional admissions cycle. While some will fade away once a sense of normalcy returns, others like standardized testing appear to have more staying power. This week on #HigherEdLive host Alice Arredondo sits down with Akil Bello from FairTest and Michael Hunt from the University of Maryland, Baltimore County breakdown the impending Destandardization of Admissions Testing.

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As we all are well-aware, the pandemic hitting in the midst of yield season operated as an immediate catalyst for change, forcing people on all fronts of education to reinvent the wheel in many ways. Now, as we sit on this faltering precipice of a return to normal (or a new normal), the question of what happens next now looms. Join us this week for a fireside chat with an Len "Nappi" Napolitano to here what's next for higher ed. 

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Diversity, equity and inclusion is a growing focus for many institutions, but the intent behind this work and how it's being done can vary drastically from school to school. Join Behavioral Scientist Dr. Kevin Sansberry, II to hear how some institutions have interpreted the conversation on their campuses. 

 

Host: Dr. Kevin Sansberry, IIGuests: Sonja Jordan, Ivy Tech Community College and Jasmine Amegan Rosario, University of Massachusetts, Amherst

 

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A return to legacy strategies may be easy and comfortable, but is that the legacy YOU want to leave on your institution and profession? Join us this week as three enrollment managers breakdown their own strategies and what they think is the best path forward. 

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Higher Ed Live is back! Hear from Executive Producer Gil Rogers on what is to come this season of Higher Ed Live. 

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In this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed’s leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU’s transformation and how this framework can serve other institutions. LeBlanc will also share his perspective on the future of higher education and what leaders should be thinking about for 2020. Additional topics will include SNHU’s marketing and brand-building strategies and LeBlanc’s approach to presidential communications.

TikTok is a powerful storytelling tool. But it takes some time and creative thinking to figure out how to include in your higher ed marketing strategies.

In this Higher Ed Live broadcast, we’ll talk to Campus Sonar CEO Liz Gross about the platform, how schools are using it, why schools should use it and how her research into the platform has kept her up way past her bedtime. Jessica DiLuglio, from Rochester Institute of Technology, is managing RIT’s successful TikTok channel and will join the discussion to share what content works, what doesn’t work, and what’s up next for his TikTok content calendar.