Higher Ed Live

What are the signs of an emotionally intelligent leader? How is emotional intelligence central to our effectiveness in student affairs leadership broadly and in social justice education specifically? What are the critical components of emotionally intelligent leadership that preparation programs and professional development for student affairs should address?

On this episode of Student Affairs Live, guest host Keith Edwards connects with three individuals to talk about emotional intelligence in leadership and social justice. Joining Keith are Marilee Bresciani Ludvik, Paige Haber-Curran, and Mamta Accapadi (please read their detailed bios below).

11,700 participants. 2,725 funds benefited. $4.6 million given. Utilizing a creative approach to showing the impact of donor gifts, The Ohio State University’s “Connecting the Dots” campus campaign was massively successful. Gonzaga University took a different approach to demonstrating donor impact through their “Tomorrow Made Possible” efforts, with a special focus on how students perceive fundraising. In this episode of Advancement Live, Kim Brown chats with both Ohio State and Gonzaga about their efforts to show new (and returning) donors just how meaningful their money is.

You can take charge of your enrollment funnel by understanding the data it is offering. In this episode of Admissions Live, we will discuss basic metrics to monitor, identify the importance of variable metrics in each level of your funnel, and discuss smart reporting tactics to make interpretation easier.

Jon Anspaugh is an analytics expert who has transformed the enrollment funnel and data modeling at Oral Roberts University by streamlining reporting, identifying hidden KPIs, and increasing efficiency of recruiting decisions and processes to generate a 900% growth in the prospect funnel since January 2016.

Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To date, he has collected over 20,000 samples in the wild. Since the meanings of individual memes are emergent properties defined by their usage, if one is to “define” a meme, having a large dataset of usage would be the best approach.

Learn how to use memes accurately and appropriately on your social media channels.

Building and maintaining strong working relationships between campus police departments and student affairs divisions is critical today, perhaps more than ever before. Partnerships focused on ensuring campus safety and preparing effectively for crises are among the top priorities for proactive collaboration between these two campus units. Yet, the impact of systemic racism in our larger society, combined with a student’s experience and knowledge of law enforcement behaviors from their hometowns, all influence students’ perception of campus police and their level of comfort with presence of law enforcement in their academic environment.

On this episode of Student Affairs Live, host Heather Shea Gasser connects with four individuals who have effectively built partnerships on their campuses to learn about strategies. Joining Heather to discuss this topic are Kendal Washington White, Brian Seastone, Rachel Aho, and Florene McGlothian-Taylor (please read their detailed bios below).

Nearly one million international students are currently enrolled at U.S. colleges and universities. In 2014/2015, international enrollment grew 10% over the previous year; the biggest jump since 1978.In this episode of Admissions Live, we will examine the current landscape of international recruitment and enrollment and emerging trends in a field that has quickly become a focal point for institutions across the country.

Whether you are a seasoned international recruiter or just interested in learning more about the field, Marco Dinovelli and Bryce Loo will bring the world to your institution's front door.

The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from a seasoned marketing leader who just went through this transition at the University of Nebraska, which welcomed its 7th president, Hank Bounds, in 2015. How did the university leverage the opportunity, what are the many considerations from a marketing leadership perspective, and what is being done to develop the president’s own brand? This episode will take you through it all – from the first week to the first year.

Too many clicks. Forms that aren't user-friendly. Giving pages that don't match your university's brand. Sound familiar? By implementing relatively easy fixes to these donor deterrents, you can transform your organization into one that increases retention and giving rates.

In this episode of Advancement Live, Kim Brown speaks with annual giving experts from the Purdue Research Foundation and George Mason University, as well as a strategist from iModules, about fresh ideas for optimizing the online giving experience for donors - making it both easy and appealing.

As a PR professional, your lifeblood is to gain publicity for your brand through earned media. All those mentions and impressions across digital and television channels build validity in your audience’s eyes and more importantly, trust. Your consumers will likely base their judgments and buying decisions off your earned media coverage more than your own advertising.

If earned media is so powerful, then why isn’t it being measured like paid media traditionally has been? For decades, marketing and advertising professionals have relied on concrete data to prove solid ROI around their efforts. The same can’t exactly be said for PR professionals, but now it’s time to follow suit.

Join Kye Strance, PR industry expert and CEO of iQ media, as he demonstrates the full value of earned media, from the data you should be tracking, to the metrics that can deliver success and demonstrate ROI for your communications program in higher education.

In this session, you will learn:

● How to assess your media footprint across all channels to obtain data from your earned media coverage

● How to adopt a new and consistent measurement approach to track consumer behavior

● What metrics will best prove earned media ROI

● Real-life use cases for higher ed communication professionals including brand management, crisis management, recruiting, fundraising, and the value of corporate brand sponsorships

Politics, debates and other timely issues are likely to spark controversy and divide public opinion on our respective campuses. How can we encourage students to engage in these conversations with courage and respect? What role does family, media, pop culture, campus culture, and social media play in forming our truth and beliefs? Are we obligated in our role as educators to set aside our personal opinions, identities, and emotions in discussion of politics and other hot button issues? What are effective “ground rules” for dialogue that facilitate student learning about alternative narratives and perspectives? How do we find the balance between unrestricted free speech and hateful/hurtful speech?

On this episode of Student Affairs Live, join host Tony Doody as he explores these questions and many more with Dr. Marcella Runell Hall, Vice President for Student Life at Mount Holyoke College, Dr. Kelly E. Maxwell, faculty member in and academic Co-Director of the Program on Intergroup Relations at the University of Michigan, and Dr. Demetri Morgan, Assistant Professor of Higher Education at the Loyola University Chicago School of Education.