Higher Ed Live

What Do College-Bound High School Students Expect From Your Website and Digital Communications?

Are students still using email, text, and social media to learn more about your programs and campus? What are they looking for on your website, and how will they find it? What other digital tools do they find valuable as they explore their enrollment options? This data-rich episode of Higher Ed Special Edition will provide you with answers to help strengthen your e-recruitment efforts.

For many institutions, Pinterest is considered a “secondary” social media platform; one that’s handed off to the student intern, or something that you don’t even want to touch. Although Pinterest has a stereotypically niche audience (hint: it includes muffin-top-busting workouts and DIY projects), it’s not something to count out of your social media strategy. Jackie Vetrano of Skidmore College explains how she took Pinterest from a tertiary platform to the front of the college’s social media strategy, and the lessons learned.

Two years ago, we featured a large panel of (then) graduate students in Student Affairs master's programs on an episode called Current #SAGrads: Their Future in Student Affairs. We've invited them back to appear on Student Affairs Live and share what their first year was like as new professionals in student affairs. What challenges did they face? What do they wish they would have known in grad school? What is their outlook on student affairs now that they are in the profession full time?

On this episode, Student Affairs Live host Heather Shea Gasser connects with five returning guests who have all finished their first year working in Student Affairs to learn more about their transition from#SAGrad to #SApro. Joining Heather are Andrea De Leon from St. John's University, Matt Fenstermaker from Oregon State University, Jarvis McCowin from SUNY Broome, Gabby Porcaro from the University of North Carolina at Asheville, and Jasmine Scott from The Ohio State University.

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Video content is more popular than ever. Is your Advancement operation taking full advantage of the medium? In this episode, guests from Embryo Creative, Boston University, and Temple University discuss how they have combined audience segmentation and smart production schedules to produce video content that produces results with audiences that matter without breaking the bank.

We've proved faculty content deserves a strategy beyond a basic directory. Faculty content makes way for rich storytelling, media mentions and deeper engagements with prospective students, alumni and donors. In this episode of Higher Ed Special Edition, we’ll speak with J. Michael Moore of Emory University's Goizueta Business School about the steps you can take to implement faculty content on your website and connect your efforts to your institution's strategic plan – driving media coverage, alumni engagement, and student recruitment.

Perhaps nowhere is the traditional meeting culture more prevalent than in higher education. If meetings are sucking the life out of you, your team, or your organization, this episode of Marketing Live is for you. Author Al Pittampalli will show you – as both a leader and attendee of meetings – the path to productive, energizing, and purposeful meetings.

Last month’s episode on this channel featuring A Dialogue On Orlando generated a wider conversation about missing Latinx voices and the intersectional issues between the Latinx community and the LGBTQ+ community. In this episode of Student Affairs Live, we pick up that conversation and discuss the complexity of Latinx and LGBTQ+ issues in student affairs with an esteemed panel of scholars, educators, and activists (generated from an open call). During the conversation, we'll address:

What are the intersectional issues facing LGBTQ+ and Latinx student affairs educators?

How can we best support LGBTQ+ and Latinx students on our campuses?

More broadly, what does it mean to be a QTPOC (Queer Trans People of Color) from a Latinx perspective?

What is Latinx? We will also provide context by unpacking the origins and use of this term and discuss the complexities of gender and sexual identities within Latin cultures.

Joining Student Affairs Live host Heather Shea Gasser for the conversation are Dr. Trace Camacho, Dora Frias, Keith Garcia, Xajés Martinez, Julio Oyola, Dr. Raymond Plaza, Marcela Ramirez, and Brianna Sérráno.

The launch of send immediately/schedule anytime was only the beginning. Join product owner, Andrea Ganier, to discover what’s next for email marketing in Encompass. Enhancements to reporting and the email creation process will be the focal points of the presentation.

Join Erin from the iModules Design team to learn and discuss tips and tricks to get the most out of some of the more advanced aspects of the Encompass CMS. Topics will include news and events listings, customizing registration and donation forms with CSS classes, and using mobile-ready content blocks to create varied and interesting content layouts.

It has been a over decade since the social networking revolution began and five years since advancement offices began seriously investing in staff and program dollars to engage alumni online. We are finally at a point where we can see direct connections between digital initiatives and the business goals at the core of institutional communications, alumni engagement, and fundraising efforts. In this episode, panelists will present case studies in each of these areas, discussing the strategies, metrics, and outcomes of recent digital campaigns that align with advancement's longstanding focus on mobilizing time, talent, and treasure on behalf of our institutions.