Higher Ed Live

Storytelling is one of the oldest forms of communication known to man and is used to educate, solve problems, entertain, assimilate, provide pattern and order, and connect. In academe, stories persuade, inspire, and move people to action. This presentation will cover the five fundamental elements of a good digital story and the six stages of a digital story’s life. Leave this session with concrete tools and tactics for producing, deploying, measuring, and optimizing story content.

What does "telling our story" really mean? How can we collect meaningful data on marketing effectiveness and determine how to best allocate scarce resources of time and money? What are some current models for organizing a progressive and comprehensive Student Affairs marketing team? What are some proven and concrete strategies for reaching students and increasing awareness and participation in campus events? What are some effective project management systems and why do we need them? What role can student affairs marketing staff play in listening and responding during times of crisis? In this episode of Student Affairs Live Tony Doody speaks with Ed Cabellon, Hamza Khan, and Kat Shanahan to answer these questions and many more.

During every Presidential election cycle for the last thirty years, the Commission for Presidential Debates (CPD), a nonprofit, nonpartisan, 501(c)(3) corporation, has sponsored a sequence of Presidential and Vice Presidential Debates at universities around the United States. These debates are shining examples of citizenship and civility. They're also a great opportunity for universities to uniquely engage stakeholder groups and obtain international brand recognition and visibility.

In this episode of Advancement Live, we'll explore some of the history around the Presidential Debates. We'll discuss why CPD hosts debates at universities and how universities selected as host sites are providing unique and exciting engagement opportunities for alumni, students and the community. Join host Ryan Catherwood from Longwood University, host of this year's Vice Presidential Debate, Karla Schuster from 2012 host site Hofstra University, and Moira Kelly, Associate Producer & Director of Education and Outreach from the Commission for Presidential Debates.

They say that constraints breed innovation. And, lets be honest...most of those constraints come from the people you work with rather than a lack of budget or time. In this session, Karlyn Borysenko will walk you through how to navigate the human environment of your workplace and effectively manage change and office politics so that you can implement new ideas, regardless of your role or title.

Giving Days are short, intense online fundraising campaigns built to drive excitement and bring community members together to rally for a cause. Many colleges and universities have found these events to be great tactics for new donor acquisition, lapsed donor re-activation, and annual giving retention. Planning for these events is no small feat. The devil is in the details. Join host Andrew Gossen for a round table discussion on Giving Day best practices before you tackle your next event.

Join Jim Gregory, media relations director, and Natalie Vizuete, social media director, of UNC-Chapel Hill as they provide insight into a topic that affects all universities – rapidly emerging campus PR issues. Sure, prior planning is critical, but with an endless list of possible issues that could erupt at any moment anywhere across the country – not just on your campus – what processes do you have in place? How as a communicator will you quickly address these rapidly evolving situations?

Jim and Natalie will focus on two incidents in particular that instigated new methods and processes at UNC-Chapel Hill to enable the University to more quickly react. The first incident involved media mischaracterization of a freshman seminar as one that taught about 9-11 from the terrorists’ perspective. The second incident involved competing pro- and anti-abortion rallies on campus. The focus will be not so much on the specific incidents, but instead on the processes that evolved from them.

Digital marketing professionals are responsible crafting effective audience-centric campaigns. These campaigns are complex, including email, website, social media, search and constituent data. You can't understand whether or not a campaign is effective or where the opportunities lie if you don't track the right campaign metrics across all of these platforms. In this episode of Higher Ed Special Edition, learn how to measure the success of your digital efforts and how to report them back to your senior leadership and campus stakeholders in a format that is simple to maintain and understand.

What should we be doing as a higher education community to respond to this tragedy? How do we deal with issues of Homophobia, Transphobia, Islamaphobia and more on our campuses? How can we do our part to be allies and activists around issues of privilege and oppression? Please join a group of scholars and practitioners (guests will be posted on Thursday) as they explore these topics and more.