Technology affected both the day-to-day responsibilities and long-term work planning of counselors in high schools and college admission offices across the country and around the globe. While technological disruptions can bring challenges, this episode will focus on how technology can help you be better at your job.

Brian Niles, founder and Chief Evangelist of TargetX and author of "Overthrowing Dead Culture," joins Admissions Live to discuss how technology is changing the world of recruitment, diving deeper into what technologies institutions are embracing, as well as uses of technology that we may still be stumbling over. Look forward to learning how to use technology to be more effective in your recruitment efforts.

Technology affected both the day-to-day responsibilities and long-term work planning of counselors in high schools and college admission offices across the country and around the globe. While technological disruptions can bring challenges, this episode will focus on how technology can help you be better at your job.

Brian Niles, founder and Chief Evangelist of TargetX and author of "Overthrowing Dead Culture," joins Admissions Live to discuss how technology is changing the world of recruitment, diving deeper into what technologies institutions are embracing, as well as uses of technology that we may still be stumbling over. Look forward to learning how to use technology to be more effective in your recruitment efforts.

What are the current trends, issues, and research in First-Year Experience (FYE) and Student Transitions? How do you begin to bring together the range of departments and stakeholders responsible for FYE and Student Transitions into a cohesive, easy to navigate experience for our students? What are challenges and strategies in dealing with international, transfer, and first-gen students? Why is a focus on high-impact practices so important and what methods can we employ to scale such initiatives while maintaining quality and economy? What does an effective FYE experience look like in a virtual environment? Why is the sophomore year such a critical transition that often gets ignored and what can we do to address this deficit? What is the effectiveness of Common Read Programs and what are some strategies to break down the politics and barriers to implementing such programs?

On this episode of Student Affairs Live, host Tony Doody talks with the Director of the National Resource Center for the First-Year Experience and Students in Transition, Jennifer Keup, to answer these questions and more.

Measuring success of your digital efforts is critical for every institution’s strategy. Social media and web analytics can quantify traffic source and volume. However, these statistics along don’t help us answer questions of ROI in the same way that conversions metrics do. If we can link things like event registrations, memberships, and giving to particular digital channels or campaigns, we’re in a much better position to explain the impact of our work, iterate and improve what we do, and make the case for additional investment.

Engagement professional don’t have the right vocabulary to talk to their web teams or vendors about this need. In this episode of Advancement Live, Greg Zguta will help us get this important dialog started. We will cover the following questions:

What are conversion metrics and why should we track them?

How do you set up conversion tracking, using Google Analytics?

If you decide this would be valuable, how do you initiate the conversation with your web team and/or vendors?

It’s time to start thinking about faculty and their content beyond the faculty directory. These rich and engaging stories, produced by your faculty experts, are a potential gold mine for your engagement and content strategies. In this episode of Higher Ed Special Edition, we’ll speak with technology and marketing expert, Peter Evans, about using faculty content across your web and social channels to drive everything from media coverage, alumni engagement, and student recruitment.

Higher Ed Live is excited to partner with the National Association for College Admission Counseling (NACAC) on a virtual book club initiative aimed to connect college admission professionals through regular book discussions. The #NACACreads book chat is a fun way to keep up with trends and network with colleagues on Twitter.

In an effort to elevate these discussions Admissions Live host Chris D'Orso will interview one of the co-authors of Hold Fast to Dreams: A College Guidance Counselor, His Students, and the Vision of a Life Beyond Poverty, the next #NACACReads selection. Bring your questions to this live broadcast and save the date for the upcoming #NACACreads chat, February 10.

The highly decentralized nature of colleges and universities can make it challenging for higher ed marketers to drive effectiveness and efficiency across their institutions. Central marketing and communications staff cannot necessarily “control,” they must “influence.” But how? In this episode, communications leaders from NC State and Tulane will discuss how their teams have provided leadership, spurred collaboration, and generated tangible results in their decentralized environments – covering everything from a brand refresh to managing the web space.

On January 5, 2016, President Obama announced a series of executive actions that he will take to reduce gun violence in the United States. This is a particularly timely and important topic for our nation’s campuses, as gun violence is a potential reality that all colleges and universities face. What do student affairs administrators and other leaders in higher education need to know about the history, trends, and background of gun violence to inform effective campus policy? What are student affairs professional associations doing to help inform the discussion surrounding concealed carry and allowing guns on campus?

This episode of Higher Ed Live will feature a conversation with contributors to new book for student affairs administrators, College in the Crosshairs: Administrative Perspective on Prevention of Gun Violence. Joining Student Affairs Live host Heather Shea Gasser is Brian Hemphill and Brandi Hephner LaBanc, the books editors, NASPA President Kevin Kruger, and ACPA Executive Director Cindi Love.

Watch this webcast for FREE at 1 p.m. ET on Wednesday, January 27, 2016 by visiting higheredlive.com. No advance registration is required.

Please submit any questions for the panelists via email to [email protected] or to @heathergasser in advance of the episode or watch this free episode live and contribute to the backchannel conversation at #higheredlive.

The events you host on campus are often ones alumni (and others!) would love to attend. Waiting to read the re-cap as a news release is hardly the same experience. Enter Periscope, Meerkat, Facebook LIVE, and other emerging platforms to capture events and share them in real time. In this episode of Advancement Live, Kim Brown speaks with experts from Princeton, the University of Rochester, and Alma College about traditional live streaming tools, as well as some of the new kids on the block. Guests will share lessons learned from the world of live streaming along with reasons why live video is a MUST for your 2016 alumni engagement strategy. Join us!

The events you host on campus are often ones alumni (and others!) would love to attend. Waiting to read the re-cap as a news release is hardly the same experience. Enter Periscope, Meerkat, Facebook LIVE, and other emerging platforms to capture events and share them in real time. In this episode of Advancement Live, Kim Brown speaks with experts from Princeton, the University of Rochester, and Alma College about traditional live streaming tools, as well as some of the new kids on the block. Guests will share lessons learned from the world of live streaming along with reasons why live video is a MUST for your 2016 alumni engagement strategy. Join us!