There are a range of emotions that new students feel when making the transition from high school to college. The truth is, not all incoming students are excited about enrolling. In this episode of Admissions Live, Chris D'Orso speaks with two higher ed professionals and strategic thinkers about the steps colleges and universities can take to ease anxieties, fears, and uncertainties and ramp up the excitement.

Bob Longmire and Rick Montgomery speak about their study, "The Excitement Factor" diving deeper into how we build relationships with our students, and how they build their relationships with us.

On this special feature of Admissions Live, Erin Supinka speaks with Gil Rogers from Chegg Enrollment Services. Each year Chegg partners with TargetX to publish the only research study in higher education focused solely on how students use, and are influenced by, social media and mobile technology throughout their college search. Tune in for a preview of the 2016 Social Admission Report, social media insights, trends from schools and students and much more.

Change is now the norm in education. New technologies, dramatic cuts in funding and changing perceptions of value are forcing unprecedented shifts in education models, access, policy and public support. Even organizations with previously unassailable reputations are challenged to be nimble and responsive. Across the world, from research institutions to preschool programs, solutions to today’s education challenges are increasingly complex and stakes have never been higher.

Yet there is great opportunity for educational institutions and companies that serve academia to be heard and represented in new and meaningful ways. What used to be a lecture is now a dialogue. Students, parents, alumni, donors and stakeholders now expect 360 degree relationships instead of siloed communications. From the boardroom to the classroom, there is a growing awareness that we all have a stake in ensuring student success.

An expert on higher education communications, Julia Weede, executive vice president, education section leader for Edelman, will explain the real drivers of reputation in higher education — the public — and how you can navigate the new roadmap in higher education communications and reputation management.

In this episode of Higher Ed Special Edition digital asset management pros will speak with Erin Supinka about how to keep your sanity when you face digital assets in a state of organizational disarray and content overload.

A new uncsa.edu site launched in early December. The University of North Carolina School of the Arts site needed to convey the incredible talent and passion for the arts that are apparent every day in an artist colony atmosphere in Winston-Salem, North Carolina. The site needed to make the complexity of a high school + a college + a graduate school + summer programs seem…less complicated.

Partnering with mStoner, the digital marketing team at UNCSA had these goals for the redesign project:

Relaunch a responsive website that reflected the creative nature of a unique institution.

Present a strong, unified brand and message.

Spotlight five conservatories within one, all competing with nationally ranked competitors.

Establish a content strategy that enables you effective communication with key audiences.

Deploy an enterprise content management system to manage and publish the new site.

Join this live broadcast of Marketing Live to hear how the project came together. Guests will provide lessons learned and takeaways for every higher ed marketing pro.

Learn how how to transform your email marketing from good to great for current students from higher ed experts.

Alumni offices and associations can do a better job connecting with graduating seniors. Making this connection is an important step in reinforcing a mission of lifelong learning and establishing a lifelong relationship with their alma mater. During this episode of Advancement Live, Kim Brown speaks with alumni affairs professionals about their engagement efforts leading up to and during Senior Week. Their strategies cover communication, programming, volunteerism and facilitating meaningful connections.