Ashley Budd and Mallory Wood wrap up 2014 on Higher Ed Live

Host Tim Jones speaks with Chris Lucas about Formstack's new report that finds universities with Chief Marketing Officers have more strategic marketing plans.

Tips and tricks to keeping your content fresh over the holiday

Amy Jorgensen interviews Liz Gross, corporate social media and market research strategist, about her new ebook "How to Manage Social Media in Higher Education."

Learn how today’s most progressive Higher Ed leaders are recognizing and leveraging the benefits of social media.

Learn how Middlebury College prepares teams to promote their projects successfully on MiddSTART, higher ed's first crowdfunding platform.

On this episode, members of the recruitment offices at Saint Joseph's University discuss how they are on the path to collecting better and more accurate admissions data in order to become better marketers and recruiters.

How gender inclusive is your campus? What policies, practices, and programs help foster a campus climate that is welcoming and inclusive of trans* and genderqueer student success? As more gender nonconforming students come to campus, the role of creating trans* inclusion often falls to student affairs. Host Heather Shea Gasser connects with Genny Beemyn, Koda Hendrickson, and Z Nicolazzo, three experts, scholars, researchers, and student affairs educators to discuss trans* inclusion on campus.

Karen Full and Bob Longmire will talk about a study on how an institution's customer service affects students' enrollment decisions.

This week on Marketing Live, we look at involving faculty in as many aspects of higher education marketing as we can, from undergraduate and graduate recruitment to thought leadership and content marketing.