College has never cost more, or the payoff more uncertain. As students question the value of a degree, many are disconnecting, skipping class, ghosting assignments, and drifting through their education. Faculty, meanwhile, are working harder than ever to re-engage them.
Enter Mark Perna, bestselling author of Answering Why and a leading voice on generational motivation. He believes today’s students are ready to invest when they see clear, compelling relevance. As he argues, the path forward doesn’t require a full reinvention of higher ed, just a smarter, more intentional way to frame what we’re asking students to do, and why it matters.
Because if we can’t clearly answer “What’s the point of this?”— how can we expect them to?
Guest Bio
Mark C. Perna is a bestselling author, speaker, and international expert on generational engagement. As founder and CEO of TFS, a strategic communications firm, Mark has spent his career helping educators, employers, and parents connect with the passion and potential of today’s younger generations. His award-winning book, Answering Why, offers a blueprint for motivating Gen Y and Z with purpose and relevance. A frequent keynote speaker and Harvard guest presenter, Mark’s insights are reshaping how we think about education, work, and the future of talent. Learn more at MarkCPerna.com.
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