00:00 — Introduction
00:14 — The Last Macronutrient Standing
00:20 — The Math Problem
00:20 — The Vegetarian Question
00:20 — The Outcome Questions
00:20 — The Ultra-Processed Trap
00:20 — Wrap Up
Sources:
- How Much Protein Do You Need? Experts Explain (Scientific American): https://www.scientificamerican.com/article/how-much-protein-do-you-need-experts-explain/
- Protein Bars: Healthy Snack or Ultra-Processed? (Tufts Now): https://now.tufts.edu/2026/01/29/protein-bars-healthy-snack-or-ultra-processed
- Schrödinger's Snack (The Atlantic): https://www.theatlantic.com/health/2026/02/are-protein-bars-candy/686099/
- Dietary Guidelines for Americans 2025-2030: Progress on added sugar, protein hype, saturated fat contradictions (Harvard T.H. Chan School of Public Health): https://nutritionsource.hsph.harvard.edu/2026/01/09/dietary-guidelines-for-americans-2025-2030/
- IFIC 2025 Food & Health Survey: Protein Perceptions (International Food Information Council): https://ific.org/media/protein-dazed-and-still-confused-new-ific-research-reveals-americas-high-protein-hype-doesnt-match-knowledge/
- Mortality in vegetarians and nonvegetarians: a collaborative analysis (American Journal of Clinical Nutrition): https://pubmed.ncbi.nlm.nih.gov/10479225/
- Dietary Protein and Amino Acids in Vegetarian Diets—A Review (Nutrients): https://pmc.ncbi.nlm.nih.gov/articles/PMC6893534/
- Dietary protein intake in midlife in relation to healthy aging (American Journal of Clinical Nutrition): https://ajcn.nutrition.org/article/S0002-9165(23)66282-3/fulltext
- Low Protein Intake Is Associated with a Major Reduction in IGF-1, Cancer, and Overall Mortality (Cell Metabolism): https://pubmed.ncbi.nlm.nih.gov/24606898/
- Carcinogenicity of red meat and processed meat (World Health Organization): https://www.who.int/news-room/questions-and-answers/item/cancer-carcinogenicity-of-the-consumption-of-red-meat-and-processed-meat
- Identification of a leucine-mediated threshold effect governing macrophage mTOR signaling (Nature Metabolism): https://pubmed.ncbi.nlm.nih.gov/38409323/
- Eat more plant-based proteins to boost longevity (Harvard Health): https://www.health.harvard.edu/staying-healthy/eat-more-plant-based-proteins-to-boost-longevity
- Protein Bar Market Size and Growth Report 2025-2032 (Fortune Business Insights): https://www.fortunebusinessinsights.com/industry-reports/protein-bar-market-100805
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