Simon and Martina talk about a food review site in Japan called Tabelog, and a reviewer called Mr Udon, who became very well known for his food reviews. While the EYK duo were in Canada, they were sent a translated article from a tabloid publication about Mr Udon. Nothing is confirmed, because it is a tabloid, but being in the publication will effect his reputation. The tabloid said he'd been taking bribes to write good reviews, and if he wasn't treated really well he would write bad restaurant reviews. His reviews are a huge deal because he can make a restaurant 'boom' from a good review. Simon and Martina talk about online fame going to some people's heads, including a lot of YouTubers. They love their fans.