Join us for a virtual event where we will dive deep into the world of digital advertising on Amazon DSP. This event is for experienced marketers who use paid advertising but may or may not have had exposure to Amazon's DSP platform, this event is packed with valuable insights and strategies to help you understand the benefits of Amazon DSP and also to help you succeed with your advertising goals.During this online event, you'll learn from industry experts who have mastered the art of Amazon DSP. They will share their knowledge, experience and best practices to help you optimize your campaigns and drive better results.Discover the latest trends, techniques, and tools to leverage Amazon DSP effectively. From audience targeting to creative optimization, we'll cover everything you need to know to maximize your advertising success on Amazon.Don't miss this opportunity to gain a competitive edge and take your digital advertising skills to the next level. We are fortunate to have one of the most experienced set of panellists for this session:HostTom Waghorn - Head of Training at ClearAdsTom has a career full of Amazon advertising experience and trains the Account Managers at Clear Ads. He also hosts our podcast series over on Spotify - Highway to Sell and has kindly stepped in to host this webinar for us. GuestsDave Vermeulen: Director of DSP at Buy Box ExpertsDave Vermeulen is the Director of DSP at Buy Box Experts. In 2001 he founded Seattle Ad Force, Inc. a full service agency located in the Seattle area, where for the last ten years, he supported mid to large advertisers with their DSP advertising strategies. In August of 2019 he joined Egility.co (which later combined with Buy Box Experts)where he built out their DSP efforts.Anne Harrell: Product Solutions Director, DSPDue to my love of marketing and innovation, I've been working in retail media for the better part of the last eight years helping enterprise brands grow their online presence. Over the last three years, I've followed the trends of the industry and shifted my focus to display media, which I wholeheartedly believe is the future of innovative digital advertising. During this time, I've helped countless brands build effective DSP strategies while utilizing advanced measurement tactics (i.e. AMC) to ensure we're accurately measuring success. Now my focus is to better enable brands and sellers alike to utilize these tactics by applying my learnings to the development of Pacvue's features and functionality.Jack Lindberg: Director of Analytics at Mars AgencyBased in New York, Jack Lindberg leads the Amazon/ Amazon Marketing Cloud Analytics and the Data Clean Room Practices at The Mars Agency.Jack is passionate about and grounded in using data and technology to accelerate commerce marketing. Prior to joining The Mars Agency, Jack spent time building Pacvue’s advertising product. He is also a founding member of Puntalytics, the leading sports analytics Twitter account about NFL punting. He’s been cited in renowned publications such as ESPN, The New York Times, and The Athletic.In addition to his professional accomplishments, Jack is a semi-retired professional opera singer with a passion for the arts. He holds degrees in music from Yale College and the Guildhall School of Music & Drama.

Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays.

- Keyword research and trends: Discovering what's hot and relevant for your products.

- Budget allocation: How to determine your advertising budget for this crucial period.

- Sponsored Products vs. Sponsored Brands vs. Sponsored Display: Which ad types to use?

- Campaign structure: Setting up campaigns, ad groups, and keywords.

- Leveraging Amazon's algorithm: The role of A9 and how it impacts your campaigns.

- The importance of bidding strategies during high competition.

- remove negatives and wasted spend

- A/B testing: Finding the winning combinations for your ads and listings.

- Real-time monitoring: Staying on top of your campaigns during Q4.

- Scaling successful campaigns and pausing underperformers.

- Leveraging Amazon's reporting tools for insights.

If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays.

- Why Q4 and the holiday season are crucial for Amazon sellers.

- The competitive landscape: What makes Q4 unique in the e-commerce world.

- The importance of planning well in advance.

- Creative assets: Preparing eye-catching images and compelling ad copy.

- A+ preparation and storefront.

- Trends

- Prime Day and Black Friday strategies: Timing and execution.

If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Welcome to the Clear Ads Podcast: Highway to Sell! I’m Sarah Lamb and today I am joined by Surafel Mindal.  This week we discuss the importance of streamlining Amazon operations for success. We will cover various strategies and tips for streamlining your Amazon operations through automation and outsourcing.

Here is some of what we covered in this episode:

Thank you for joining us this week. We hope you enjoyed the episode. Remember if you want to know as soon as the next episode drops then subscribe and you’ll be the first to know!

If you are interested in finding out more about outsourcing your advertising operations pop over to our website clearadsagency.com and take a look at the article on why it may make sense to hire an advertising agency to manage your Amazon ads. https://clearadsagency.com/why-hire-an-amazon-advertising-agency/

Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn & Morgan Gillam. This week we are discussing what signs you need to look out for that suggest you need help with your ad budgeting.

Here is what will be covered in today's episode:

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.com and we will be happy to hear from you.

Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn and our special guest Dustin Wassner. This week we are discussing all things API from Amazon Marketing Cloud to Marketing Stream.

Dustin Wassner is an AdTech developer for Better AMS. He is in a unique position to provide valuable insights as he has been both a brand owner and an advertising account manager. He is highly experienced with Amazon Marketing Cloud and Amazon Marketing Stream and consistently shares his knowledge on his Linkedin.

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

Welcome to the Clear Ads podcast Highway To Sell. This week we are joined by Tom Waghorn and our Head of Marketing Sarah Lamb, to discuss omnichannel marketing. This week they will be discussing what works well with omnichannel advertising and marketing and how you could implement this strategy.

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

Welcome to the ClearAds podcast Highway to Sell! This week we are joined by our brilliant team members Tom Waghorn and Morgan Gillam. Today they will be discussing how you can approach brand positioning and building brand awareness.

Some of the content covered in this episode is:

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

Welcome to our podcast Highway to Sell! This week you will be hearing from Tom Waghorn and our guest Levi. In this episode, we will be talking about different approaches to surviving summer and its seasonality trends.

Here is a sneak peek of what we covered in this episode:

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠⁠https://clearadsagency.com/⁠⁠ and we will be happy to hear from you.

Welcome to the Clear Ads podcast Highway to Sell. In this episode, you will hear from our Head of Training Tom Waghorn, and our Head of Sales George Roberts. Today we will be discussing how you can best prepare for the upcoming Prime Day and what to expect. 

Here are a few of the topics we will be covering in this episode:

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠⁠https://clearadsagency.com/⁠⁠ and we will be happy to hear from you.