Margaret Kelsey left her full-time job as the VP of Marketing at OpenView to start her own marketing advising agency, TatCo. She also has a weekly podcast for bored marketers with Devin Bramhall called “Don’t Say Content.” Today with Brett, they breakdown the power of hijacking frequency and recency bias. Margaret explains why most B2B marketing is boring (and sucks) and how to stop relying on dusty playbooks.

0:00 Introduction
1:14 Conversation with Margaret
3:25 Throw away the playbook?
8:05 Bad B2B marketing
10:50 Do more with less
16:45 People buy from people
18:11 Hijacking frequency and recency bias
21:11 Are B2B influencers genuine
25:40 Don’t Say Content Podcast
27:15 Brand halo
31:20 Outro

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