EVE Online is one of the longest-standing MMOs of all time, celebrating its 22nd anniversary since its launch in 2003. In this episode, host Alexandra Takei, Director at Ruckus Games, sits down with CCP Games’ CEO Hilmar Petursson to unpack how the Icelandic studio still maintains one of gaming’s most complex live worlds, a single universe that has generated over $1B in lifetime revenue and 25 million players.

Hilmar walks through CCP’s four eras: the pre-Steam founding years, the Steam transition, Pearl Abyss’s acquisition, and the studio today, revealing how an original team of thirty developers pioneered player-driven economies, massive social coordination, and a forever game. The conversation then turns to EVE Frontier, CCP’s new blockchain-powered spin-off built on the Sui network. Hilmar explains why he believes blockchain is the next natural step in EVE’s evolution, not as a trend, but as a means to true player ownership and another step in the direction of a forever game: persistence that is independent of the company, its servers, and its original creators.

The episode closes on the state of the industry today from Hilmar’s perspective – why attention and discovery are gaming’s hardest problems and how developers can learn from EVE’s social design to build long-lasting worlds.

We’d also like to thank Lysto for making this episode possible! Lysto is revolutionizing how game development teams collect and act on real player feedback with its AI-powered playtesting insights. Learn more about how you can get bias-free feedback at https://lysto.gg/?utm_source=naavik&utm_medium=podcast&utm_campaign=ad

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Sound design by Gavin Mc Cabe.