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Mobile Dev Memo Podcast
By MobileDevMemo
5
1515 ratings
FAQs about Mobile Dev Memo Podcast:
How many episodes does Mobile Dev Memo Podcast have?
The podcast currently has 97 episodes available.
Mobile Dev Memo Podcast episodes:
November 20, 2024Season 4, Episode 12: The mobile gaming fundraising market (with Annina Salvén) My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based gaming studio that was recently profiled by the WSJ. Bit Odd raised $18MM in a seed extension this month, following on from the €5MM seed round it raised in 2022. My fund, Heracles Capital, is an investor in both rounds.
I asked Annina to join me on the podcast to discuss the current state of venture fundraising for mobile gaming. Specifically, we cover:
- Why Anniina returned to mobile gaming, given the challenges;
- How the 2016-era of mobile gaming compares to today;
- The distribution challenges now relative to 2016-2018;
- The opportunities in mobile gaming now from a revenue growth perspective;
- How mobile gaming start-ups should think about exit opportunities;
- The process for BIT ODD in raising its Seed extension;
- What mobile gaming start-ups should look for in an investor;
- The cross-platform gaming opportunity;
- Whether games publishing is still viable;
- Helsinki's evolution as a mobile games development hub.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
- Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
...more November 11, 2024Season 4, Episode 11: Understanding AppLovin In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth.
But understanding AppLovin the company is fundamentally predicated on understanding the market in which it operates, mobile games advertising, and the direct response digital advertising landscape more broadly. And so this podcast is structured in three parts:
- Understanding direct response advertising
- Understanding mobile gaming advertising
- Understanding AppLovin’s growth
All of these topics can seem unapproachable and impenetrable from the outside. I hope this episode clarifies them.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
- Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free.
- INCRMNTAL. True attribution measures incrementality, always on.
...more November 06, 2024Season 4, Episode 10: AI Overviews and consequences for the open web (with Paul Bannister) My guest on this week's episode of the podcast is Paul Bannister, the Chief Strategy Officer at Raptive. Paul is returning to the podcast for the third time; see the first two episodes here and here.
Our topic of discussion is Google's AI Overviews product, which I profiled in Google's Gambit. Among other things, we cover:
- How web publishers perceive AI Overviews;
- Whether AI Overviews have yet appreciably impacted publisher traffic;
- How AI Overviews might fit into Google's broader strategy with respect to the Open Web and Cookie deprecation;
- Google's claim that AI Overviews result in increased clicks to publisher websites;
- Whether AI Overviews can fortify Google against competition from other LLM-based search or chatbots, like Perplexity;
- Whether AI Overviews incentivize publishers to license their data to Google in exchange for exposure;
- Google's Quick View feature;
- What it means that Google's share of the search advertising market is expected to drop below 50% in 2025.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
- Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free.
- INCRMNTAL. True attribution measures incrementality, always on.
...more October 29, 2024Season 4, Episode 9: The current state of app marketing analytics (with Kate Minogue) My guest on this week's episode of the podcast is Kate Minogue, who previously served as Meta's Head of Marketing Science for EMEA and now serves as a fractional C-level executive for various companies. Kate published one of the first guest posts on Mobile Dev Memo in 2019: The LTV metric isn’t dead. Here’s why. The post was a rebuttal / response to my own contentiously titled post, It’s time to retire the LTV metric.
Among other topics, Kate and I discuss:
- The core of a capable marketing analytics function for an app developer -- the "minimum viable marketing analytics" organization;
- The key considerations that app developers should make in building "optimization moments" in their apps;
- How app marketers should think about channel diversity;
- How the most sophisticated app advertisers approach measurement;
- How app advertisers should think about about organic contribution to ROAS;
- What a "fractional CMO" is, and when a company might consider engaging a fractional CMO;
- The differences between fractional executives and consultants;
- How a fractional CMO's performance should be evaluated.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
...more October 22, 2024Season 4, Episode 8: Click-to-cancel, web-to-app, and all things subscription apps (with Thomas Petit) In this episode of the Mobile Dev Memo podcast, I speak with Thomas Petit, a well known voice in the mobile ecosystem and a veteran of the podcast. In the episode, we discuss all things related to subscriptions for mobile apps, including:
- The current state of web acquisition for subscription apps;
- The timeline over which web acquisition gained traction for subscription apps;
- The downsides of web acquisition for subscription apps;
- How web acquisition differs from app acquisition;
- How gaming apps and subscription apps pursue web acquisition differently;
- The measurement benefits of web acquisition;
- How and whether the FTC's recent "click-to-cancel" rule will change the dynamics of web acquisition for subscription apps;
- Whether Apple or Google will crack down on web-based acquisition for subscription apps.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast.
...more October 15, 2024Season 4, Episode 7: The power of AI in game development (with Christoffer Holmgård) My guest on this week's episode of the Mobile Dev Memo podcast is Christoffer Holmgård, the CEO and co-founder of modl.ai, which allows game developers to deploy AI-empowered bots into their games to discover bugs and personalize game experiences. Our conversation is focused on the use of AI in game development.
Among other things, we discuss:
- How AI is being used to assist with game development now, and how that might change or expand in the near term;
- Which of the less glamorous aspects of game development are the most natural places to apply AI;
- How AI-assisted bots differ from those that were programmed with deterministic logic;
- How AI might play a role in live ops;
- How AI enables much larger and richer open worlds;
- How AI can be adopted by gamers;
- How AI can be used to radically personalize game experiences.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
...more October 09, 2024Season 4, Episode 6: Consumer welfare and antitrust in tech (with Andrey Fradkin) My guest on this week's episode of the Mobile Dev Memo podcast is Andrey Fradkin, an Assistant Professor of Marketing at Boston University's Questrom School of Business. The topic of our conversation is the role of antitrust in tech and the various design decisions impact consumer welfare. Among other things, our discussion covers:
- The role of antitrust law with respect to digital marketplaces;
- Whether digital marketplaces naturally trend toward anticompetitive behavior;
- How and whether certain consumer tech design practices can benefit consumers and still be considered anti-competitive;
- Amazon's treatment of its own products in search rankings (from Andrey's paper on the subject);
- Whether Amazon's branded search advertising product impacts the economics of retail on the Amazon platform;
- The tradeoffs that must be considered in the Amazon antitrust case (from Andrey's HBR article on the subject);
- How the impact on advertisers and consumers of advertising on the Amazon platform should be considered;
- How antitrust enforcement of Big Tech might evolve.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Moloco. Moloco empowers businesses of all sizes to grow through advanced machine-learning solutions that deliver digital growth and performance for customers.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
...more October 02, 2024Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman) ho covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including:
- When the explosion in retail media began (when did Everything become an Ad Network?);
- Whether retail media budgets generally represent "new money" or are being redirected from elsewhere;
- The sustainability of growth in the retail media market;
- The measurement challenges that arise from advertisers' use of multiple retail media networks;
- Any forthcoming consolidation in the retail media segment;
- Which downstream categories (like eg., measurement) benefit from growth in the retail media space.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Moloco. Moloco empowers businesses of all sizes to grow through advanced machine-learning solutions that deliver digital growth and performance for customers.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
...more September 24, 2024Season 4, Episode 4: Meta introduces incrementality optimization and other upgrades (with Fred Leach) My guest on this week's episode of the Mobile Dev Memo is Fred Leach, a Vice President of Product Development at Meta. Fred published a blog post last month announcing three significant changes to Meta's advertising platform: new value-based optimization objectives, support for incrementality optimization, and integrations with third-party analytics tools.
I invited Fred onto the podcast to unpack these changes in more detail. In our conversation, we discuss, among other things:
- How the Meta ads platform has evolved over the past 2-3 years;
- How Meta thinks about incrementality, and why it is important to advertisers;
- How Meta measures incrementality;
- The objectives that will be available for incrementality optimization;
- How integrating with third-party analytics tools contributes to improved advertiser performance;
- The new value-based segment targeting feature;
- Whether these changes will reduce the number of campaigns advertisers need to run;
- How these changes will ultimately combine with Generative AI for ad creative production;
- The rollout plan and timeline for these new features.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Kayzen. A mobile-first DSP that is built to democratize programmatic advertising.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
...more September 17, 2024Season 4, Episode 3: What is advertising incrementality? (with Garrett Johnson) My guest on this week's episode of the Mobile Dev Memo podcast is Garrett Johnson, an Associate Professor of Marketing at Boston University's Questrom School of Business.
I was delighted to bring Garrett back to the podcast -- we recorded an episode about advertising auctions back in February 2022 -- because his seminal paper on the concept of Ghost Ads deeply informed my understanding of incrementality measurement in advertising, which is the topic of discussion in the episode. In our conversation, we cover:
- What advertising incrementality is;
- How a marketing team can measure incremental contribution from advertising;
- Whether incrementality is truly knowable;
- The concept of Ghost Ads;
- How ghost ads fit into an advertising workflow;
- Whether incrementality measurement necessitates prolonged advertising reaction cycles;
- The commercial risks of ignoring or neglecting incrementality measurement.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Kayzen. A mobile-first DSP that is built to democratize programmatic advertising.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
...more
FAQs about Mobile Dev Memo Podcast:
How many episodes does Mobile Dev Memo Podcast have?
The podcast currently has 97 episodes available.
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