My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. This is Rishabh's third appearance on the podcast (see one and two).

I invited Rishabh back to the podcast to provide a broad overview of the state of eCommerce advertising at the outset of 2025. Among other things, we discuss:

• Rishabh's outlook on eCommerce this year;
• Meta's opportunities with Advantage+ Shopping Campaigns (ASC);
• Whether Meta is purposefully slow-rolling the introduction of generative AI tools for ad creative;
• Whether generative AI for ad creative will be captured entirely by the big platforms by necessity;
• TikTok shop;
• How Shopify's advertising products might evolve over the next 3-5 years;
• The rise of incrementality among eCommerce merchants;
• Rishabh's spiciest AppLovin take.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.
• ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

My guest on this week's episode of the podcast isMikołaj Barczentewicz. Mikołaj has appeared on the podcast a number of times -- he's a professor of law at the University of Surrey and holds a PhD in Law from the University of Oxford. He also regularly publishes thoughtful commentary on the EU regulatory landscape on hisSubstack.

In this episode of the podcast, among other topics, we discuss:

• The EU's AI Act, which was passed in July 2024;
• The broad status of AI regulation in the EU;
• The Hamburg DPA's proposal that large language models do not store personal data and whether that view might be adopted broadly;
• The EDPB's updated guidance on the ePrivacy Directive;
• Google's decision to route cookie deprecation in Chrome through consent and whether the CMA is likely to accept that.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.
• ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

My guests on this week's episode of the podcast are John Lynch and JP Dube. John is the University of Colorado Distinguished Professor at the Leeds School of Business, University of Colorado-Boulder, and JP is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business.

Together, along with a number of co-authors, they have written a draft paper titled The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing, which is the subject of our conversation.

Among other things, we discuss:

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."

Knowing the context of his work, my view of the infamous quote attributed to John Wanamaker is that advertising measurement is fundamentally and necessarily uncertain, even in success. This surfaces another, in my view, invalid interpretation of the quote: that advertising is only effective when it can be measured perfectly, absolutely, and with total precision. To my mind, this has been the prevailing view within digital advertising sector: that advertising measurement is inherently defined by total, deterministic precision.

This is the measurement myth.

In this podcast, I’ll unpack the measurement myth and why I believe the digital advertising ecosystem is abandoning it in favor of more holistic, statistically sophisticated, and scalable approaches to advertising attribution and measurement. I’ll discuss some of the methodologies at the frontier of advertising attribution that are alleviating the need for deterministic identity in advertising measurement and how their use allows advertisers to materially expand the reach of their messaging, and what the implications of that are for the digital economy.

Resources referenced / cited in this podcast:

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on:

In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our conversation centers around the state of mobile programmatic advertising. Among other things, we discuss:

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In this episode of the podcast, I'm joined by two academics -- Julian Runge from Northwestern University's Medill School and Koen Pauwels from Northeastern University -- for a conversation about the methodological (and stylistic) distinction between marketing experimentation and probabilistic measurement.

Julian has previously appeared on the podcast and recently contributed a guest article for Mobile Dev Memo, and he and I have co-authored a number of articles (including this Harvard Business Review piece). Koen runs the Marketing and Metrics blog as well as the Pauwels on Marketing newsletter on LinkedIn.

Some of the topics addressed in our discussion include:

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on:

Meta’s trajectory over the past few years has been defined by its response to Apple’s App Tracking Transparency, or ATT, privacy policy, with its recovery serving as a blueprint for success in the modern digital advertising operating environment. And in adapting to ATT, Meta may have executed one of the most remarkable, wholesale business model transitions in modern corporate history.

The company transformed the core engagement model of its two flagship products, Facebook and Instagram, while re-engineering the digital advertising infrastructure that serves as the singular revenue engine of its business. And in doing so, Meta grew its stock price from a low point of less than $100 in February 2023 -- a level the company hadn't seen since 2016 -- to over $600 today.

How did Meta go from a 4% year-over-year revenue decline in Q3 2022, with Mark Zuckerberg earnestly entreating investors to remain patient, to 25% revenue growth in Q3 2023? And what catalyzed both of these inflections? In this podcast, I’ll tell the story of Meta’s renaissance: the factors that led to the company’s tumultuous decline in 2022 and, critically, what the company changed to invigorate growth in 2023 and 2024.

Resources referenced in this podcast:

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on:

My guest on this episode of the Mobile Dev Memo podcast is Raveesh Bhalla, the Product Lead for Homepage Recommendations at Netflix. Our topic of conversation is product personalization and, specifically, how scaled consumer products curate experiences for individual users and for what purpose. Among other things, we discuss:

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In this episode of the podcast, I speak with Jorge Ruiz, TikTok's Global Head of Marketing Science, about the measurement methodologies that TikTok employs with its advertising clients. Among other things, we discuss:

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Shopify today published the latest version of Edition, its regular overview of the new product features it has made available to its merchants. As part of this release, I had the exclusive opportunity to speak with Andrius Baranauskas, Shopify's Director of Advertising Products, about Shopify's advertising products and strategy.

Among other things, we discuss:

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.