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My guest on this week's episode of the Mobile Dev Memo podcast is Garrett Johnson, an Associate Professor of Marketing at Boston University's Questrom School of Business.
I was delighted to bring Garrett back to the podcast -- we recorded an episode about advertising auctions back in February 2022 -- because his seminal paper on the concept of Ghost Ads deeply informed my understanding of incrementality measurement in advertising, which is the topic of discussion in the episode. In our conversation, we cover:
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
In this week's episode of the Mobile Dev Memo podcast, I speak with notable ad tech authority and former podcast guest Ari Paparo about the specifics of the Department of Justice's lawsuit against Google in its ad tech lawsuit, which recently went to trial. Ari is the CEO of Marketecture, which recently launched a new sub-site dedicated to Google's antitrust lawsuits called The Monopoly Report.
I used this opportunity to speak to Ari to have him explain the various allegations made in the lawsuit (which I originally covered here). Among other things, Ari explains the specifics of:
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data Pros, a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss:
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
In this episode of the Mobile Dev Memo podcast, I speak with Rob Leathern, a trust and safety and business integrity executive, on the potential use of AI by bad actors to perpetrate scams and other forms of abuse on social media. Among other things, we discuss:
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski, the Chief Product Officer of Appsflyer, a mobile advertising attribution and measurement platform.
In our conversation, among other things, Barak and I discuss:
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021.
In this episode, Offer and I discuss the process and methodology of launching a consumer product. Among other things, we explore:
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss:
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of Aldora, a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem.
Joost and I discuss Netflix's gaming efforts to date, as well as the expansion of many legacy media companies into gaming. Among other topics, we cover:
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including:
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover:
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
The podcast currently has 88 episodes available.
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