Mobile Dev Memo Podcast

By MobileDevMemo

Mobile Dev Memo is the site of record for mobile advertisers and app developers.... more

· Business

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FAQs about Mobile Dev Memo Podcast:

How many episodes does Mobile Dev Memo Podcast have?

The podcast currently has 130 episodes available.

Mobile Dev Memo Podcast episodes:

December 11, 2024Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)
Shopify today published the latest version of Edition, its regular overview of the new product features it has made available to its merchants. As part of this release, I had the exclusive opportunity to speak with Andrius Baranauskas, Shopify's Director of Advertising Products, about Shopify's advertising products and strategy.
Among other things, we discuss:
Why Shopify is building marketing tools for merchants;

What makes Shopify's data relevant for ads targeting;

How Shopify's ad products are structured and how advertisers interface with them;

Shopify's ad products roadmap;

How Shopify's advertising products fit into the broader eCommerce advertising ecosystem.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.

InMobi. InMobi offers a full-stack, AI-powered suite of solutions to help app marketers and publishers conquer the modern mobile era. Explore how InMobi Advertising can drive growth for your business at go.inmobi.com/memo.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
...more
40min
December 04, 2024Season 4, Episode 14: The challenges of building apps for kids (with Niels Hoven)
My guest on this episode of the podcast is Niels Hoven, the CEO of Mentava, a tutoring app that helps top-performing students achieve their potential. In this episode, Niels and I discuss:
The special design considerations inherent in building an app for children;

How the interface of an app needs to be adapted to users who have never used another app before;

The kinds of feedback that can be used to improve a children's product, given a lack of analytics;

The design challenges that arise when building for two audiences: children and their parents;

Price sensitivity for educational apps and whether going premium is the best option;

The limitations or constraints faced with monetization for a children's' app;

The best way to approach growth for a children's app;

How to consider user outcomes and churn;

The story of Mentava's unplanned launch.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.

Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
The Mobile Dev Memo podcast is available on:
Apple Podcasts

Spotify

Google Podcasts
...more
43min
November 26, 2024Season 4, Episode 13: Changing attitudes on marketing measurement (with Maor Sadra)
In this episode of the Mobile Dev Memo podcast, I speak to returning guest Maor Sadra, the CEO of INCRMNTAL, about changing attitudes toward marketing measurement. The catalyst for this conversation was a set of diagrams that Maor recently published on the INCRMNTAL blog, ranking various marketing measurement methodologies across a number of features.
In this episode, we discuss:
The tradeoffs inherent in the above spiderweb diagram;

Whether and how app advertisers implement experiments in their marketing;

The popularity of media mix modeling in the app advertising ecosystem and whether enthusiasm for it has changed;

Trends in the composition of user acquisition budgets by channel for app advertisers;

Whether budget is shifting meaningfully to the web for app advertisers;

The gaps in measurement that app advertisers struggle to close;

Whether budgets are increasing on Meta and Google as their AI-empowered solutions expand;

How AI plays a role in marketing measurement.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.

⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
The Mobile Dev Memo podcast is available on:
Apple Podcasts

Spotify

Google Podcasts
...more
49min
November 20, 2024Season 4, Episode 12: The mobile gaming fundraising market (with Annina Salvén)
My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based gaming studio that was recently profiled by the WSJ. Bit Odd raised $18MM in a seed extension this month, following on from the €5MM seed round it raised in 2022. My fund, Heracles Capital, is an investor in both rounds.
I asked Annina to join me on the podcast to discuss the current state of venture fundraising for mobile gaming. Specifically, we cover:
Why Anniina returned to mobile gaming, given the challenges;

How the 2016-era of mobile gaming compares to today;

The distribution challenges now relative to 2016-2018;

The opportunities in mobile gaming now from a revenue growth perspective;

How mobile gaming start-ups should think about exit opportunities;

The process for BIT ODD in raising its Seed extension;

What mobile gaming start-ups should look for in an investor;

The cross-platform gaming opportunity;

Whether games publishing is still viable;

Helsinki's evolution as a mobile games development hub.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.

⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
...more
50min
November 11, 2024Season 4, Episode 11: Understanding AppLovin
In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth.
But understanding AppLovin the company is fundamentally predicated on understanding the market in which it operates, mobile games advertising, and the direct response digital advertising landscape more broadly. And so this podcast is structured in three parts:
Understanding direct response advertising

Understanding mobile gaming advertising

Understanding AppLovin’s growth
All of these topics can seem unapproachable and impenetrable from the outside. I hope this episode clarifies them.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.

⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
...more
40min
November 06, 2024Season 4, Episode 10: AI Overviews and consequences for the open web (with Paul Bannister)
My guest on this week's episode of the podcast is Paul Bannister, the Chief Strategy Officer at Raptive. Paul is returning to the podcast for the third time; see the first two episodes here and here.
Our topic of discussion is Google's AI Overviews product, which I profiled in Google's Gambit. Among other things, we cover:
How web publishers perceive AI Overviews;

Whether AI Overviews have yet appreciably impacted publisher traffic;

How AI Overviews might fit into Google's broader strategy with respect to the Open Web and Cookie deprecation;

Google's claim that AI Overviews result in increased clicks to publisher websites;

Whether AI Overviews can fortify Google against competition from other LLM-based search or chatbots, like Perplexity;

Whether AI Overviews incentivize publishers to license their data to Google in exchange for exposure;

Google's Quick View feature;

What it means that Google's share of the search advertising market is expected to drop below 50% in 2025.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.

⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
...more
44min
October 29, 2024Season 4, Episode 9: The current state of app marketing analytics (with Kate Minogue)
My guest on this week's episode of the podcast is Kate Minogue, who previously served as Meta's Head of Marketing Science for EMEA and now serves as a fractional C-level executive for various companies. Kate published one of the first guest posts on Mobile Dev Memo in 2019: The LTV metric isn’t dead. Here’s why. The post was a rebuttal / response to my own contentiously titled post, It’s time to retire the LTV metric.
Among other topics, Kate and I discuss:
The core of a capable marketing analytics function for an app developer -- the "minimum viable marketing analytics" organization;

The key considerations that app developers should make in building "optimization moments" in their apps;

How app marketers should think about channel diversity;

How the most sophisticated app advertisers approach measurement;

How app advertisers should think about about organic contribution to ROAS;

What a "fractional CMO" is, and when a company might consider engaging a fractional CMO;

The differences between fractional executives and consultants;

How a fractional CMO's performance should be evaluated.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
...more
54min
October 22, 2024Season 4, Episode 8: Click-to-cancel, web-to-app, and all things subscription apps (with Thomas Petit)
In this episode of the Mobile Dev Memo podcast, I speak with Thomas Petit, a well known voice in the mobile ecosystem and a veteran of the podcast. In the episode, we discuss all things related to subscriptions for mobile apps, including:
The current state of web acquisition for subscription apps;

The timeline over which web acquisition gained traction for subscription apps;

The downsides of web acquisition for subscription apps;

How web acquisition differs from app acquisition;

How gaming apps and subscription apps pursue web acquisition differently;

The measurement benefits of web acquisition;

How and whether the FTC's recent "click-to-cancel" rule will change the dynamics of web acquisition for subscription apps;

Whether Apple or Google will crack down on web-based acquisition for subscription apps.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast.
...more
52min
October 15, 2024Season 4, Episode 7: The power of AI in game development (with Christoffer Holmgård)
My guest on this week's episode of the Mobile Dev Memo podcast is Christoffer Holmgård, the CEO and co-founder of modl.ai, which allows game developers to deploy AI-empowered bots into their games to discover bugs and personalize game experiences. Our conversation is focused on the use of AI in game development.
Among other things, we discuss:
How AI is being used to assist with game development now, and how that might change or expand in the near term;

Which of the less glamorous aspects of game development are the most natural places to apply AI;

How AI-assisted bots differ from those that were programmed with deterministic logic;

How AI might play a role in live ops;

How AI enables much larger and richer open worlds;

How AI can be adopted by gamers;

How AI can be used to radically personalize game experiences.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
...more
39min
October 09, 2024Season 4, Episode 6: Consumer welfare and antitrust in tech (with Andrey Fradkin)
My guest on this week's episode of the Mobile Dev Memo podcast is Andrey Fradkin, an Assistant Professor of Marketing at Boston University's Questrom School of Business. The topic of our conversation is the role of antitrust in tech and the various design decisions impact consumer welfare. Among other things, our discussion covers:
The role of antitrust law with respect to digital marketplaces;

Whether digital marketplaces naturally trend toward anticompetitive behavior;

How and whether certain consumer tech design practices can benefit consumers and still be considered anti-competitive;

Amazon's treatment of its own products in search rankings (from Andrey's paper on the subject);

Whether Amazon's branded search advertising product impacts the economics of retail on the Amazon platform;

The tradeoffs that must be considered in the Amazon antitrust case (from Andrey's HBR article on the subject);

How the impact on advertisers and consumers of advertising on the Amazon platform should be considered;

How antitrust enforcement of Big Tech might evolve.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
Moloco. Moloco empowers businesses of all sizes to grow through advanced machine-learning solutions that deliver digital growth and performance for customers.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.
...more
45min

FAQs about Mobile Dev Memo Podcast:

How many episodes does Mobile Dev Memo Podcast have?

The podcast currently has 130 episodes available.

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